Historically, the sale of spare parts has been carried out exclusively by telephone, it is a process that all companies have perfectly studied and organized, they have one or more catalogs where they can initially search, if the part is not found, they know where else to look or ask, to that in the end they can perfectly meet and solve the client’s needs.
But what happens when customers makes purchases through e-commerce? In this case, the company’s staff does not directly serve the customer; the entire personal customer service process, which is normally carried out by telephone, is delegated to a search engine that acts in an invisible and autonomous manner.
Search engine behavior is a critical element in e-commerce, it really reflects the quality of the service, but on the other hand, it is not given the attention and analysis that it should, it is, in most cases, largely forgotten.
The big question you should ask yourself is: Are you losing sales in your e-commerce? And in any case, really know if there is a possibility of improvement and how to do it.
In the market we can find generic analysis tools such as Google Analytics, among many others, that provide global performance data, such as: % success in searches, rankings of most popular searches, rankings of searches not found, etc. These data are not ideal but they are a good starting point to know what is happening e-commerce.
But, are there tools that can help perform more advanced and sophisticated analyzes of search engine behavior? The answer is yes. Factory Data has developed demand analysis technology, capable of monitoring the operation of any spare parts search system and providing:
Precise knowledge of customer needs. Most searched products ranking, main product range GAPs, etc.
Product range improvement based on demand analysis: automatic incorporation of new products with sales potential, early detection of obsolete products, etc.
Improved search engine behavior: reducing dramatically searches without results.
All this information has a very simple and direct application in any business and generates an immediate substantial improvement in sales.
If you want more information about our analysis platform, please contact us.
