Español
English
Twitter
LinkedIn
YouTube
  • NEO code®
  • SOLUTIONS
    • Improve assortment
    • Improve search engine
    • Improve product data
    • Consultancy
  • PRICES
  • ABOUT US
    • About Us
    • Team
    • Blog
    • Partners
    • Contact
BLOG-NEO - copia

Real-time strategies to minimize lost sales

6 de May de 2025adminfactorydataNEO

When we talk about recovering or avoiding lost sales in real time in a webshop (also largely applicable to calls received in a call center), we’re referring to the ability to identify and act on sales opportunities that are about to be lost. This way, if a potential customer shows interest and there’s any sign that the sale might not be closed, the system or team can immediately intervene to try to save that opportunity, leveraging information as it happens.

Esquema de recuperacion ventas perdidas ENG

 

Real-time recovery seeks to be proactive and dynamic, allowing for instant responses to customer signals or behaviors. Several technologies and strategies exist to achieve this:

  1. Hybrid search engines: These search engines not only query the internal database, but can also access external sources, such as other knowledge databases, supplier databases, etc., thereby improving search results.

  2. Third-party suppliers: This involves establishing agreements with suppliers so that we can use third-party stocks in real time for fast deliveries and thus expand our service level capabilities.

  3. Related products: This involves automatically suggesting alternative options when a product is unavailable to maintain customer interest. This strategy is actually of little use in automotive parts, as customers aren’t interested in purchasing “other” products, but rather the exact one they’re looking for.

  4. Chatbots and Virtual Assistants: These are specific tools that interact directly with customers in real time with conversational capabilities, offering immediate attention, resolving questions, or helping close sales.

  5. Marketing automation: This involves sending messages, offers, or personalized assistance immediately after a potential purchase has been abandoned. This would be our last resort in trying to close the sale, focusing on communication and customer relationship management by automating marketing and sales tasks.

Ventas perdidas - Estrategias online ENG

 

 

To differentiate these strategies, which act in real time, from others that act at other times, we can mention:

  • Preventive strategies: We try to prevent the problem before it occurs, such as by building customer loyalty.

  • Proactive strategies: We strive to not only prevent but also anticipate potential problems dynamically, for example: demand analysis to optimize product range, competitor price analysis, purchasing process optimization, sales team training, etc.

  • Post-strategies: These are based on historical data analysis, for example: analysis of stock availability displayed at the exact time of the query, analysis of non-competitive prices displayed, etc.

Typically, non real time strategies, consist of reviewing historical data to understand what happened, why the opportunity was missed, and what could be improved in the future. It’s a more reflective process based on past analysis, which helps us learn and adjust data and strategies, but it doesn’t allow us to act at the exact moment an opportunity arises.

Anyway, many of the strategies we’ve discussed, both those that operate in real time and at other times, use Artificial Intelligence and Machine Learning, which actually act as an artificial brain.
AI+ML

Furthermore, all these different technologies and strategies must work in conjunction with our CRM and/or ERP to share information instantly and automatically, synchronizing all data, thereby achieving much more effective sales and real-time sales recovery.

 

NEO system is a solution developed by Factory Data based on artificial intelligence, which provides hybrid search functionalities for the discovery of equivalencies in real time and also demand analysis to optimize the product range for the discovery of new opportunities, analysis of availability levels and potential non-competitive prices, in short, multiple crucial strategies to analyze and minimize lost sales in our company.

By Joan Cabós
CEO & founder

Tags: Applied sales intelligence, Lost sales

Related Articles

Lost sales

16 de January de 2025adminfactorydata

Your potential sales

8 de April de 2025adminfactorydata
  • English
    • Español

Recent Posts

  • Real-time strategies to minimize lost sales
  • Your potential sales
  • GAPs discovery
  • Products of the year 2024
  • Lost sales

Recent Comments

    Archives

    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • November 2023
    • October 2023
    • September 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • June 2022
    • May 2022
    • March 2022
    • February 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • July 2020
    • May 2020
    • April 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • June 2019
    • May 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • July 2018
    • May 2018
    • April 2018
    • March 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017

    Categories

    • Factory Data
    • NEO
    • PFcode
    • Web Services

    SOLUTIONS

    • Improve assortment
    • Improve search engine
    • Improve product data

    PRICES

    ABOUT US

    • About us
    • Team
    • Blog
    • Contact
    • Partners

    Subscribe to our Newsletter!

    @2025 Factory Data. All rights reserved    |    Notice of Privacy  |  Terms of use