Between 8% and 20% of the reference number that we search for or those of your customers search in your webshop, do not have a defined equivalence to your products, when on the other hand you do have the product in the warehouse or available at your suppliers. But as the saying goes: “Eyes that…
Just over 4 years ago, Factory Data was only specialized in rotating machines data (alternators, starter motors, DC motors and all bill of material), but our clients, the great electrical specialists, had already begun a transformation in their companies, diversifying its offer by introducing new product types. This forced us to make a decision, to…
Most ERPs on the market have modules for managing stock levels and generating purchase orders. In addition, some of these ERPs use historical sales data to be able to estimate the sales that we will have in the future and thus more precisely adjust our stock needs. These functionalities are fantastic and totally necessary for…
The main objective for any electronic catalog is to find a product solution inside a specific product range or brands we sell, from any reference number we are looking for. In that way, I would like to introduce a very important concept when talking about electronic catalogs, this is: Interoperability. The interoperability measures the connectivity…
The customer search experience in our web store is one of the keys to their satisfaction and to be considered by them as preferential site when they need to find solutions. It is proven that investing in our web store pays off and has a direct impact on the sales results we will obtain, but…
All companies in the automotive parts sector are sooner or later pushed to address the need to have a B2B web shop. However, moving the business online is a challenging task and requires a careful study of the different possibilities in the market. In this article we will analyze the most important elements that make…
In the vehicle parts sector, the volume of existing data can overwhelm many companies or, at least, need to dedicate more and more resources to try to have control over it and manage it efficiently. In fact, it is really impossible to manually and continuously analyze thousands of reference numbers, equivalences and products. As a…
No matter the industry, technology has become today an essential investment for all businesses, generating significant benefits. When these technologies are new and have not yet been implemented on a massive scale in the market, the companies that use them find themselves in a situation of competitive advantage, which allows them to outperform their competitors….
Google Analytics is a web analytics tool from the Google company launched on November 14th, 2005. It offers grouped information on the traffic that reaches websites according to the audience, the acquisition, the behavior and the conversions that take place in the website [source: wikipedia]. Google Analytics allows us to analyze the searches we have…
Vehicle manufacturers launch more and more new models, sometimes completely new models and other times current models with mechanical changes. At Factory Data we asked ourselves: How did the significant increase in new models on the market affect demand? Well, in order to prepare the study on the evolution of demand in recent years, we…
