In any electronic catalog or web store, it’s essential to make it easy for customers to find products, and to achieve this, it’s crucial to have the most effective product search engine possible. We can classify search engines according to where they perform their searches: Internal search, focused on internal knowledge (own domain). This type…
When we talk about recovering or avoiding lost sales in real time in a webshop (also largely applicable to calls received in a call center), we’re referring to the ability to identify and act on sales opportunities that are about to be lost. This way, if a potential customer shows interest and there’s any sign…
In this article, we’ll explain what “Your potential sales” is and, above all, what’s stopping you from achieving them. But first, we need to introduce some previous concepts. Market potential refers to the total sales that could be generated in a specific market if maximum demand were reached. It’s like the “size of the pie”…
GAPs are products that are not available in our product range, but are in demand by the market. The discovery of gaps within product range management is fundamental for the growth and sustainability of a company. This process offers us several benefits: Improved operational efficiency. Improved customer service. Improved competitiveness against other competitors. Increased sales….
Every year, level of demand for different existing vehicle parts varies depending on market needs. For this reason, it is very important monitorize demand to detect as soon as possible, parts that are becoming obsolete, as well as those news with increasing and high demand, which you should incorporate into your range. We have already…
Lost sales are one of the biggest challenges for a company, as they represent lost business opportunities and affect both profitability (revenue) and customer service level (image). In a sector as competitive as the auto parts sector, every small improvement in sales efficiency translates into significant increases in revenue. These are the main reasons why…
Any auto parts wholesaler or distributor must search every day for hundreds, if not thousands, of part numbers requested by customers. Regardless of whether they have a small or large stock, they must ensure whether the requested part is available in the warehouse or not. Having a database with cross-references, or consulting catalogues from different…
In the previous article we already talked about the importance of capturing demand from all the sources where it is generated, analyzing it completely and doing so for any product existing on the market. But, what practical uses can we find for demand analysis? Understand market needs. Perhaps the most important aspect of demand…
Market demand plays a critical role in shaping business strategies and product development decisions. Understanding the demand for products or services is essential for businesses to remain competitive and effectively meet customer needs. These are the main benefits it provides us: Identifying market opportunities Estimation of potential sales Improve product assortment efficiency and profitability Improvement…
The Automechanika Frankfurt trade fair is just around the corner, and almost all of us have it marked as one of our must-see visits. Every trade fair is a great opportunity to establish or strengthen business relationships, but since our time is limited, we must make the most of it. Whether you are a…
