Historically, the sale of spare parts has been carried out exclusively by telephone, it is a process that all companies have perfectly studied and organized, they have one or more catalogs where they can initially search, if the part is not found, they know where else to look or ask, to that in the end…
The customer search experience in our web store is one of the keys to their satisfaction and to be considered by them as preferential site when they need to find solutions. It is proven that investing in our web store pays off and has a direct impact on the sales results we will obtain, but…
All companies in the automotive parts sector are sooner or later pushed to address the need to have a B2B web shop. However, moving the business online is a challenging task and requires a careful study of the different possibilities in the market. In this article we will analyze the most important elements that make…
Google Analytics is a web analytics tool from the Google company launched on November 14th, 2005. It offers grouped information on the traffic that reaches websites according to the audience, the acquisition, the behavior and the conversions that take place in the website [source: wikipedia]. Google Analytics allows us to analyze the searches we have…
In the auto parts industry, a large number of inquiries are still made by telephone. This forces companies to oversize their customer service departments with staff to respond to the highest possible number of phone calls. To solve this problem, more and more companies are implementing online catalogues and/or webshops to help reduce the volume…
Web analytics is the measurement, collection, analysis anding and improve the effectiveness of a website. [wikipedia] The most popular web analytics tool is: Google Analytics. Here you are its most popular metrics: When we focus on a web catalog or web shop, the site search feature acquires a maximum relevance. Let’s take a deeper watch…
The amount of technology required to have an effective e-commerce presence is quite a challenge, requiring a responsive website with an e-commerce enabled shopping cart, product catalog and shipping methods, as well as merchant services. However, there is no mistake: business need a web presence to allow their existing customer base to purchase from them…
An on-line shop is essential to your B2B web storefront, permits clients to easily search and a purchase button. Ideally, you´d have someone who was managing your on-line shop full time, filling in data on new products, taking photos, etc. Many resources are necessary to keep running your on-line shop, auto part data is hard…
