Every year, market demand level of each automotive part that are marketed, varies depending on the needs of the market. For this reason, it is very important to pay attention to identify as soon as possible, both the parts that are becoming obsolete, and those where demand begins to be important and therefore we must add them into our product range.
Before talking about the product of the year 2021 in Europe, now a year a go, we wrote in this blog the article: “The product of the year 2020”. In this article we considered that the product with the highest growth in demand during 2020 in Europe, was the alternator: DENSO 101210-1750 for TOYOTA application.
How has the demand of this alternator evolved during this year 2021?
As we can see, the demand for DENSO 101210-1750 alternator has continued to be good, but it has stopped growing, stabilizing in a product of medium demand level. In fact, we would be talking about one of the top-3000 most demanded units in Europe.
If we focus on the current year, what has been the product that has had the most important demand growth in Europe during the year 2021?
MITSUBISHI A002TV0781 PSA/TOYOTA (2016-)
We are talking about a product that has evolved from the 9000th position of most demanded products in 2018, 5500th position in 2019, 3150th position in 2020 and currently would be in the TOP-1200 of products with more demand.
For the year 2022 this alternator should be on the shelves of any distributor that has a range of at least 1500 units. Currently it can only be found in the market as an OE or Reman, although it will certainly begin shortly to be available in the IAM manufacturers catalogs.
NEO: Demand-driven platform for product analysis & assortment planning.
