In the auto parts sector, there’s no one who doesn’t know TecAlliance, and today, there’s probably no one who doesn’t use its products or services, directly or indirectly.
We’re talking about a market player who, if it didn’t exist, would have to be invented! Because it has essentially managed to significantly facilitate the digitalization of the automotive aftermarket.
But who is TecAlliance? Founded in 1994, it’s a German company and a world leader in digital data and process solutions for the automotive aftermarket. It was created as an initiative of several IAM (Independent Aftermarket Manufacturer) companies, including Bosch, Delphi, Denso, Valeo, and ZF.
Over the years, TecAlliance has expanded and strengthened its activities through the acquisition of numerous companies, including: AuDaCon (2010), Headline Holding BV (2015), JNPSoft OptiCat (2019), BKIT (2023), CAT-Data and FAB-Data (2024), Autotecnic (2025).
But, given this leadership position and the support of major aftermarket companies, how is it possible that numerous companies coexist in the same sector offering other products and services?
Basically, these are the strategies that companies competing in the spare parts sector use to offer added value to TecAlliance:
Collaborate with TecAlliance, building products or value propositions based on its technology to improve it or focus on new functionalities. Example: Eucon, which offers advanced data analytics based on an enhancement to TecAlliance’s data infrastructure.
Offering products with proprietary technology targeted at more specific customer groups, which allows for a better value proposition compared to TecAlliance. For example, Partly offers products for body shops, scrap yards, and others, using a more precise, proprietary spare parts infrastructure based on OE data.
Offering products with proprietary technology that enhance functionalities already covered by TecAlliance. For example, YQ Service provides an OE spare parts information search engine based on a vehicle’s VIN code, unifying and standardizing access to OE data from multiple manufacturers.
Offering products with proprietary technology and features not covered by TecAlliance. For example, Factory Data offers an artificial intelligence solution to improve sales by analyzing demand across the company’s entire sales funnel.
As we can see, there are different strategies that allow multiple technology companies to offer innovative products and services in the aftermarket sector. This encourages healthy complementation, which undoubtedly makes the sector increasingly competitive and efficient.
