The customer search experience in our web store is one of the keys to their satisfaction and to be considered by them as preferential site when they need to find solutions.
It is proven that investing in our web store pays off and has a direct impact on the sales results we will obtain, but how can we achieve an excellent search experience?
Basically, we must focus on these 3 elements:
Search engine response speed. Our Hardware, Web Services and Database infrastructure must be capable of resolving requests as quickly as possible.
Percentage of success in the searches carried out. We must be able to always find results, regardless of the reference number with which our products are searched. On average,20% of search engine searches retrieve no results, which generates frustration for customers and lost sales.
Precision in the displayed results. Many times less is more, we must show only the correct results and if it can be only 1 much better. On average, search engines return more than 3 results, which generates doubts and misleads customers.
If we take all these elements into account, we will be more likely that customers use our website to find solutions and therefore that they buy our products.
In addition, it is very important to carry out complete analytics of the searches carried out by customers, since they will give us very important data on the demand trends of the different products and will allow us to adjust our product range to the real needs of the market.
Our NEO Web Services technology will help you implement a fast search engine, increasing results by +20% and with maximum precision.
On the other hand, NEO planning will help you analyze the demand of your web store and optimize your product range.
