Web analytics is the measurement, collection, analysis anding and improve the effectiveness of a website. [wikipedia] The most popular web analytics tool is: Google Analytics. Here you are its most popular metrics: When we focus on a web catalog or web shop, the site search feature acquires a maximum relevance. Let’s take a deeper watch…
There are many auto parts suppliers in Europe offering product solutions to replace vehicle parts (light vehicle, industrial, truck, agriculture, marine or other). In the article we wrote in January 2018, “The Million Dollar Question: How many different products are there in the aftermarket?” We have already addressed the issue of calculating how many different…
Although we would all like to trust our own instincts, these days, most of us have realized that companies make better decisions when they base them on data and analysis. According to the consulting firm PwC, companies are three times more likely to significantly improve their decisions if they base them on data. The problem…
In previous blogs we have emphasized the competitive advantage of knowing well the demand to have all their cross reference numbers. You may wonder what investments in technology and time of dedication are needed to achieve it? On the one hand, we all believe we know more than we know and, as we already did…
Years ago I had a teacher who would always say: “If the people who play the lottery were trained in statistics, they would stop buying tickets.” The truth is that we are all more or less aware of the low probability we have of winning when we buy a lottery ticket, but since the cost…
The auto parts distribution is more challenged than distributors realize and there is a performance indicator that is critical: ROI (return on investment). ROI has been an endemic problem to the auto parts distributors for years and it is a major reason for the many bankruptcies and liquidations among distributors. With costs and competition rising…
Every year, market and therefore we must add them into our product range. Before talking about the product of the year 2018, now a year a go, we wrote in this blog the article: “The product of the year 2017”. In this article we considered that the product with the highest growth in demand during…
The amount of technology required to have an effective e-commerce presence is quite a challenge, requiring a responsive website with an e-commerce enabled shopping cart, product catalog and shipping methods, as well as merchant services. However, there is no mistake: business need a web presence to allow their existing customer base to purchase from them…
An on-line shop is essential to your B2B web storefront, permits clients to easily search and a purchase button. Ideally, you´d have someone who was managing your on-line shop full time, filling in data on new products, taking photos, etc. Many resources are necessary to keep running your on-line shop, auto part data is hard…
Can we improve our sales by analyzing sales/demand price is unbeatable, we have that sales are same than demand. Since we are not living in the perfect world, this is not the real situation. In order to find out real sales/demand ratio for an automotive aftermarket distributor, we chose a wholesaler that sells around 10.000…
