The amount of technology required to have an effective e-commerce presence is quite a challenge, requiring a responsive website with an e-commerce enabled shopping cart, product catalog and search capabilities, payment options and shipping methods, as well as merchant services.
However, there is no mistake: business need a web presence to allow their existing customer base to purchase from them online, as well as create an additional channel for communication and engagement.
Automotive part data is hard to work with because of the quantity of data and the complexity.
A customer can search any product on our e-commerce from an average of 15 different reference numbers (in some cases they can surpass even 50).
How can, an e-commerce website, correctly identify any reference number, which sometimes contains mistyping errors by users and, most importantly, find the product they are looking for quickly and accurately in order to be able to supply it?
What are main reasons an e-commerce website is displaying the unwanted message: “Sorry, no results found”?
Well, according to our analysis based on the monitoring of dozens of automotive e-commerce platforms that receive millions of searches every month, these are the main reasons why the “no results” message is displayed and the probability that they will occur:
When we consider all these situations together, we are talking about an impact that can reach up to 18-20% in potential lost sales, simply because we can not fully manage all the complexity of the data.
With the help of technology, 98% of these “no results” messages can be fixed right away in real-time with no human interaction. We all know how many money staffing the phone costs so investing a little bit in technology is really worth it!
Partsfinder technology: Search engine performance improvement for automotive parts e-catalogs.
Market Expert: Demand-driven platform for product analysis & assortment planning.