GAPs are products that are not available in our product range, but are in demand by the market. The discovery of gaps within product range management is fundamental for the growth and sustainability of a company. This process offers us several benefits: Improved operational efficiency. Improved customer service. Improved competitiveness against other competitors. Increased sales….
Every year, level of demand for different existing vehicle parts varies depending on market needs. For this reason, it is very important monitorize demand to detect as soon as possible, parts that are becoming obsolete, as well as those news with increasing and high demand, which you should incorporate into your range. We have already…
In the previous article we already talked about the importance of capturing demand from all the sources where it is generated, analyzing it completely and doing so for any product existing on the market. But, what practical uses can we find for demand analysis? Understand market needs. Perhaps the most important aspect of demand…
Market demand plays a critical role in shaping business strategies and product development decisions. Understanding the demand for products or services is essential for businesses to remain competitive and effectively meet customer needs. These are the main benefits it provides us: Identifying market opportunities Estimation of potential sales Improve product assortment efficiency and profitability Improvement…
There are different types of vehicle spare parts that, depending on the period of year, present great differences in their demand levels. This demand behavior is known as: seasonality. In this article we will analyze the demand behavior for certain types of parts and in different countries, to analyze and observe their possible seasonality: 1)…
Assortment planning determines the appropriate combination of products to offer customers and is a very powerful tool to obtain a competitive advantage, maximizing efficiency, profitability and sales. Some months ago, we saw in article Difference between optimizing stock and product assortment the difference between these to processes. In fact, most companies confuse the concept “stock” with…
Every year, level of demand for different existing vehicle parts varies depending on market needs. For this reason, it is very important monitorize demand to detect as soon as possible, parts that are becoming obsolete, as well as those news with increasing and high demand, which you should incorporate into your range. We have already…
In the previous blog we looked at the main areas where data can help aftermarket companies identify weaknesses and opportunities and, ultimately, allow them to generate greater performance. We also saw different Business Intelligence & Analytics solutions that exist on the market, some of them generic and others specific for auto parts companies. In this…
Nowadays, most companies are already aware of the importance of using data analysis for decision making, but they really find it difficult to incorporate these analyzes into their own systems and use them in their daily work. Big Data technology allows us to constantly capture and process a large volume of data, but we must…
Did you know that in auto parts distributors, 50% of the products their customers ask for represent less than 5% of total demand? The fact about the great concentration of demand in a few products is not new, but we must reflect on the great impact it has from the point of view of the…
