The approximately 1,500 alternators and starter motors that concentrate 60% of the demand in Europe all have at least 10 times more demand than the almost 10,000 alternators and starter motors that are between 95% and 100% of the demand.
Analyzing in more depth the 12 million searches of alternatorsand starter motors that we have received on our search platform during the year 2019 in Europe, the market demand is distributed as follows:
These data show us the great differential that exists, regarding sales potential, between the different units that are in demand in the market. With approximately 1,500 units we cover 60% of the demand and need around 7,000 to cover up to 95%.
Finally we have also analyzed which is the unit that has had more demand in 16 different European countries, these are the results:
With 9 different units we would cover the TOP-1 in the 16 countries analyzed. If we take into account the demand of all them together, the unit with the most demand in Europe is:
Top rotating electrical players use market demand analysis to improve the product range and better manage it.
Market Expert: Demand-driven platform for product analysis & assortment planning.
By Joan Cabós
CEO & founder