Demand Conversion Intelligence for the Automotive Aftermarket

Measure and improve your Demand Conversion

Not all the demand you receive can be converted into sales.

Neo system analyzes the real demand your company receives, aggregates it at the product level, and reveals the inefficiencies that limit its conversion.

Without changing your operations.

Calculate your impact in 1 minute

No commitment • No sensitive data

Economic impact simulator
Quick diagnosis of demand leakages and improvement potential.
Client information
Diagnostic questionnaire
How many product searches do you receive per month (web, counter, call center)?
P2 · Search volume
You may provide an approximate estimate. If unsure, select “I don’t know”.
How do you record product searches?
P3 · Search logging
Do you analyse references that clients search but are missing equivalence in your catalogue?
P4 · Equivalence analysis
How do you decide which products to add to your assortment?
P5 · Assortment decision
Do you know what percentage of product searches have no available stock?
P6 · Stock availability control
Do you detect potentially uncompetitive prices?
P7 · Price competitiveness
How frequently do you adjust equivalences, assortment, stock or prices?
P9 · Adjustment frequency
What approximate percentage of product searches do you believe does not end in a sale?
P10 · % searches without sale
What is your average selling price per line (€)?
P11 · Average ticket
Estimated economic impact
HIGH risk
Assumed non-conversion ratio
–
Estimated loss / month
–
Estimated loss / year
–

    Internal NEO system simulator · Indicative estimates based on the answers provided during the conversation.
    Additional note: The recovery potential will depend on the implementation and follow-up of the recommended actions.
    In similar clients, a significant share of these losses has been reduced thanks to NEO system.
    +5–15%
    Revenue growth
    +5–20%
    Customer service
    +15–30%
    Operational efficiency

    Aftermarket companies already optimizing Demand Conversion

    Wholesalers

    Distributors & Manufacturers
    Unio_grey
    Vemare_grey
    Euromais_grey
    Elektra_grey
    Mcoutinho_grey
    Segocar_grey
    Pomma_grey
    Denso_grey
    Forvia_grey
    WAI_grey
    Indeco_grey
    GM_grey
    CASCO_grey
    Logistik_grey
    ACRsl_grey
    Sorea_grey
    Rufre_grey
    QSR_grey
    LucasElektrik_grey
    Deer_grey
    MARKET INDICATOR

    Demand Conversion

    Demand Conversion is a market indicator that reveals what share of the demand a company receives can actually be turned into business.

    Part of the demand your company already receives remains outside your radar.

    Problema de la demanda_v3 ENG

    Conversion inefficiencies remain hidden within the complex and fragmented demand you receive every day.

    The demand is there.
    But you don’t know if your company is ready to convert it into business.

    How Demand Conversion is measured

    The aftermarket analyzes whether something sells NEO detects whether it can be sold.

    Analyzing the multi-channel demand your company receives and aggregating it at the product level to identify the inefficiencies that limit its conversion.

    What changes when you understand your Demand Conversion your Demand Conversion

    Make visible inefficiencies that hide revenue

    Prioritize the actions with the highest economic impact

    Turn your real demand into a competitive advantage

    The intelligence infrastructure that makes NEO possible

    100M+
    searches analyzed
    16M+
    normalized part numbers
    200M+
    virtual equivalences
    +180
    data-sources
    The technological foundation that enables large-scale analysis of real demand, product equivalences and market behavior.

    That impact is already in your demand. You only need to make it visible.

    Demand analysis in aftermarket companies often reveals that 10% to 25% of the demand they receive cannot be converted into sales.

    Calculate your impact in 1 minute

    No commitment • No sensitive data

    Understanding your Demand Conversion is already a competitive advantage.

    Sales show what sells.
    Demand Conversion reveals whether your company is prepared to sell it.

    Prefer to see it with a real case?
    View a demo
    "NEO helps us discover the demand we’re actually receiving and decide which products to introduce to convert it into sales."
    Carlos Eguia
    CEO, Quasar
    "NEO has transformed the way we operate and significantly improved our efficiency and profitability."
    Alfonso Garrido
    CEO, Indeco
    "Analyzing market demand has helped us improve service levels and anticipate what our customers need."
    Francisco Javier Martin
    CEO, Unio Sinergy Group
    "Before, we didn’t really know what our customers were looking for. Now we measure demand and make faster decisions."
    Hervé Faravellon
    Export Director, Sorea
    "Real-time demand data helps us optimize inventory and respond faster to the market."
    Giorgio Ghibaudi
    CEO, GM Automotive

    Security and confidentiality

    NEO works exclusively with aggregated demand data.
    No personal data or sensitive information is processed.

    Your data always remains yours.
    Full access and control at all times.

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