About NEO
NEO is the Demand Response Intelligence infrastructure for the Aftermarket.
It analyzes the real demand companies receive, structures it at product level, and enables them to measure - for the first time - their demand response capacity.
It identifies where this capacity falls short and which actions to prioritize to improve revenue, efficiency, and service levels.
Our mission
To turn demand response capacity into a measurable and actionable indicator for aftermarket companies.
To help companies in the automotive aftermarket measure and improve the conversion of their real demand by identifying structural sales losses and defining prioritized actions
Our vision
For the aftermarket to move beyond analyzing only what sells, and start managing its real capacity to respond to demand.
Transform the automotive aftermarket by turning invisible lost demand into structured decisions powered by real demand analysis
Factory Data
NEO is developed by Factory Data, a company founded in 1997 and specialized in the processing and structuring of aftermarket data.
For over two decades, we have built the technological foundation that enables companies to analyze real demand, structure it at product level, and turn it into operational decisions.
"For years, the aftermarket has made decisions based on what sells. Today, for the first time, it is possible to understand what share of demand can actually be correctly fulfilled. NEO was created to make this capacity visible and turn it into an objective basis for decision-making."
Joan Cabós
CEO, Factory Data
