About NEO
Automotive Aftermarket Product Intelligence
NEO Radar was created to help aftermarket companies make better product decisions based on market demand.
For years, the sector has defined its product range mainly by looking at past sales, supplier catalogs, spreadsheets and intuition. But sales only show part of the reality: the demand that has already been converted into business.
NEO Radar makes visible what is usually left out of that view: products with demand that are not yet being sold, range gaps, opportunities affected by availability, and areas of the offer that should be reviewed.
The goal is simple: to discover which products to add, which areas of the offer to improve, and where to act first with more evidence and less intuition.
Our mission
To help the aftermarket discover the products the market demands before they appear in sales.
To help the aftermarket discover the products the market demands before they appear in sales.
Our vision
For aftermarket companies to stop defining their offer by only looking at the past, and start building their growth from real market demand.
For aftermarket companies to stop defining their offer by only looking at the past, and start building their growth from real market demand.
Factory Data
NEO Radar is developed by Factory Data, a company founded in 1997 and specialized in the processing, structuring and analysis of aftermarket data.
For more than two decades, we have worked with catalogs, references, equivalences, product families and aftermarket demand data.
That experience has allowed us to build an intelligence layer specifically designed for the sector: a system capable of connecting fragmented demand signals with real products and turning them into concrete business opportunities.
“For years, the aftermarket has made decisions mainly by looking at what was sold. But sales only show one part of the market: the demand that has already been captured. NEO Radar was created to make visible the demand that is not yet being converted into business, and to help decide which products to add, review or prioritize with more evidence.”
Joan Cabós
CEO, Factory Data
