Assortment decisions in the aftermarket are not made blindly.

Sales, rotation, VIO data, suppliers, commercial experience and market knowledge all help decide which products to add, keep or review.

But all these sources have a limit.

They do not always show which products real demand is pointing to.

Sales show what you have already captured.
VIO shows the potential vehicle parc.
Suppliers provide market insight.

But there are opportunities that do not appear there.

Products that are searched for but are not part of the range.
Product families with real demand but low coverage.
References that do not connect with the available offer.
Signals that never become sales and disappear from the usual indicators.

Individually, they may seem small.

Grouped by product, family and economic impact, they reveal something much more useful: where there are products with real sales potential.

That is the shift.

The challenge is not simply to expand the range. It is to know which products deserve to be added because real demand is already pointing to them.

In analyses carried out on real aftermarket ranges and stocks, annual opportunities estimated between €50,000 and €450,000 are detected by contrasting the product offer with real market demand signals.

These are not generic predictions.

They are real signals that help answer specific questions:

Which products are missing.
Which families can grow.
Which references should be reviewed.
Where the offer is not aligned with demand.
Where to act first.

Because the best opportunities do not always appear in what you already sell.

Sometimes they appear in what the market is trying to buy.

NEO Radar was created to make this decision layer visible: it analyses real demand signals, compares them with your product offer and prioritises the opportunities with the highest economic potential.

By Joan Cabós
CEO & founder