Currently automotive aftermarket distributors have access to hundreds of electronic catalogues containing product information. Despite this feeling of easy access to information, the data they have access to is increasingly controlled and more limited than ever. To the point that they may often be asked for a part and be unaware whether or not they have it in their warehouse.
On the other hand, as a result of the ever growing product ranges available on the market, distributors must face increasingly significant investments in their stock. Determining which products to incorporate into the warehouse, or not as they may have low sales potential, is essential both for achieving a good return on investment and for ensuring a good level of service to customers.
Finally, if we take into account that due to the intense competition between distributors, sales margins are increasingly reduced, the use of Big Data and Business Intelligence technologies has gone from being a competitive advantage to becoming a vital need.
¿Why Factory Data?
We integrate the product catalogue data of all the existing parts providers and, based on clustering algorithms, we are able to increase the available knowledge in a very important way. The use of our front office products designed to assist in the process of selling to the customer, results in a significant increase in customer service standards.
The level of interoperability measures the volume of connectivity (solutions) that exists between reference numbers of all existing manufacturers (OE, OEM and IAM) and the reference numbers of any provider.
On the other hand, in Factory Data we have developed a platform for the analysis of market demand in real time that allows the analysis of the demand for products with maximum precision as well as the product assortment planning based on the real demands of the aftermarket. Maximum profitability and an optimal level of customer service are guaranteed.