Not all product families cost the same to cover
How many products does a product family really need to be well covered in the aftermarket? The answer does not […]
How many products does a product family really need to be well covered in the aftermarket? The answer does not […]
Assortment decisions in the aftermarket are not made blindly. Sales, rotation, VIO data, suppliers, commercial experience and market knowledge all
GAPs are products that are not available in our product range, but are in demand by the market. The discovery
Every year, level of demand for different existing vehicle parts varies depending on market needs. For this reason, it is
In the previous article we already talked about the importance of capturing demand from all the sources where it is
Market demand plays a critical role in shaping business strategies and product development decisions. Understanding the demand for products or
There are different types of vehicle spare parts that, depending on the period of year, present great differences in their
Assortment planning determines the appropriate combination of products to offer customers and is a very powerful tool to obtain a
Every year, level of demand for different existing vehicle parts varies depending on market needs. For this reason, it is
In the previous blog we looked at the main areas where data can help aftermarket companies identify weaknesses and opportunities