Product Intelligence for the Automotive Aftermarket
Factory Data is building the intelligence layer that connects real aftermarket demand with product decisions.
Talk about NEO RadarThe aftermarket makes product decisions with incomplete signals
The aftermarket needs to expand its product range continuously, but making decisions based only on historical sales, VIO, supplier catalogues and commercial intuition creates two risks: missing real demand or building up immobilized stock and obsolete products.
Historical sales
Show what has already been captured.
VIO
Shows vehicle parc potential, not active demand.
Supplier catalogues
Show available offer, not what the market is looking for.
Commercial intuition
Helps, but does not scale.
NEO Radar connects real demand with product decisions
NEO Radar captures real demand signals, groups them at product level and turns them into concrete commercial opportunities.
The system analyzes demand from webshops, B2B platforms, call centers and market sources, connecting fragmented references, brands and searches into actionable products.
The result is a Product Intelligence layer built specifically for the aftermarket, helping companies decide which products to add, review or prioritize with more evidence and less intuition.
Technology differentiation
Demand capture
Real signals from operational channels, B2B platforms, webshops, call centers and market sources.
Product-level clustering
Grouping fragmented references, brands and searches into actionable products.
Aftermarket-specific model
Built on more than two decades of Factory Data experience in automotive spare parts data.
Traction and evidence
Factory Data, founded in 1997, works with aftermarket companies in data structuring, electronic catalogues, assortment analysis and real demand analysis.
NEO Radar helps identify products with real demand that companies are not yet selling, assortment gaps, opportunities affected by availability and references with low alignment to demand.
NEO Radar is already used by more than 25 aftermarket companies, including manufacturers, distributors and specialized spare parts groups. This traction allows us to work with real data on product range, availability and demand, and to validate the value of turning fragmented market signals into product decisions.
What we are looking for
We are looking for capital and commercial support to accelerate the development and expansion of NEO Radar.
We want to strengthen the technology, scale demand capture and analysis, and open the market with large distributors, manufacturers and international aftermarket groups.
We are not looking only for capital. We are looking for smart capital with commercial access to the aftermarket.