{"id":9012,"date":"2026-09-01T08:51:52","date_gmt":"2026-09-01T06:51:52","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=9012"},"modified":"2026-09-01T09:29:05","modified_gmt":"2026-09-01T07:29:05","slug":"10-tools-to-improve-your-product-range-in-the-aftermarket","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/10-tools-to-improve-your-product-range-in-the-aftermarket\/","title":{"rendered":"10 tools to improve your product range in the aftermarket"},"content":{"rendered":"

\"\"<\/p>\n

Improving a product range in the aftermarket is not just about adding more part numbers.<\/p>\n

The real challenge is deciding which products to add, expand or prioritise<\/strong> in a market with millions of references, brands, equivalences, applications and very different demand behaviours.<\/p>\n

\"\"<\/p>\n

To do this, different tools and sources of analysis can be used<\/b>. They do not all answer the same question or provide the same value in every case.<\/p>\n

Three strategies to improve your product range<\/h2>\n

Different strategies can be used to improve a product range: analysing the car parc, observing market sales or studying demand. The following table summarises these three approaches together with 9 tools that help apply them.<\/p>\n\n\n\n\n\n\n\n
Strategy<\/strong><\/th>\nQuestion it answers<\/strong><\/th>\nTools<\/strong><\/th>\n<\/tr>\n<\/thead>\n
VIO \/ car parc<\/strong><\/td>\nWhich products should my range cover based on vehicles, applications and vehicles in operation?<\/td>\nS&P Global Mobility \/ Polk \/ IHS, Experian VIO, JATO, AutoView, TecDoc PMA, Wrench, Elcome, Wesp<\/td>\n<\/tr>\n
Market sales \/ market share<\/strong><\/td>\nWhich products are being sold in the market, channel or network?<\/td>\nTecCom Market Share<\/td>\n<\/tr>\n
Demand \/ searches<\/strong><\/td>\nWhich products is the market asking for, even though they do not clearly appear in my range or sales?<\/td>\nNEO Radar, TecDoc PMA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

* Most of these tools allow, in one way or another, results to be compared with third-party ranges, competitors, catalogues or suppliers. This comparison helps analyse gaps and support decisions, although detecting a gap does not necessarily mean that the gap is a priority.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Within the demand \/ searches<\/strong> strategy, not all solutions analyse information at the same level.<\/p>\n

TecDoc PMA<\/strong> incorporates demand signals from TecDoc catalogue usage and queries for OE references. Its analysis is closely linked to the individual<\/b> OE reference<\/b> and coverage analysis.<\/p>\n

NEO Radar<\/strong>, on the other hand, groups demand signals from web searches, call centres, online catalogues, references not found and unconverted demand at product level<\/strong>. The objective is not only to identify a specific reference, but to discover product range opportunities by grouping equivalent or related references that represent the same market need.<\/p>\n

The difference is not only in the source of demand, but also in the level of analysis: individual reference versus product<\/strong>.<\/p>\n

Market research and aftermarket consulting: complementary context<\/h2>\n

In addition to the tools above, there are also market research and aftermarket consulting companies<\/b> that provide strategic context for improving a product range.<\/p>\n

In many cases, these companies do not represent an independent strategy. Instead, they combine different sources of analysis: car parc, sales, catalogue, demand, surveys, sector studies or expert market knowledge.<\/p>\n

Some representative companies and sources in this area are:<\/p>\n

    \n
  • GiPA<\/li>\n
  • Wolk Aftersales<\/li>\n
  • BBE Automotive<\/li>\n
  • Hedges Company<\/li>\n
  • ResearchAndMarkets<\/li>\n
  • Absolute Reports<\/li>\n
  • Markanalysis<\/li>\n
  • Factory Data<\/li>\n<\/ul>\n

    When each strategy adds the most value<\/h2>\n

    The most appropriate strategy depends on the type of product, the market and the quality of the available data.<\/p>\n

    High-rotation or recurring maintenance products<\/h3>\n

    For products such as filters, brakes, clutches, shock absorbers or wiper blades, the car parc, applications and market sales usually provide a lot of information. These are product families where VIO, coverage and market share help significantly in sizing the opportunity.<\/p>\n

    Assessment:<\/strong> VIO \ud83d\udfe2\ud83d\udfe2 \u00b7 Sales \ud83d\udfe2\ud83d\udfe2 \u00b7 Demand \ud83d\udfe2<\/p>\n

    Unplanned repair, low-rotation or long-tail products<\/h3>\n

    For sensors, electronics, EGR, turbos, actuators or modules, historical sales do not always explain the full opportunity. If the product is not in the range, it is not sold; and if it is not sold, it may not appear in commercial data. Here, demand signals and searches can provide a particularly useful reading.<\/p>\n

    Assessment:<\/strong> VIO \ud83d\udfe2 \u00b7 Sales \ud83d\udfe2 \u00b7 Demand \ud83d\udfe2\ud83d\udfe2<\/p>\n

    Poorly normalised applications<\/h3>\n

    In industrial, marine, agricultural, machinery or special applications, the parc is usually less structured than in passenger cars. In these cases, demand, customer data, commercial enquiries and sector knowledge gain weight compared with traditional VIO.<\/p>\n

    Assessment:<\/strong> VIO \ud83d\udfe1 \u00b7 Sales \ud83d\udfe2 \u00b7 Demand \ud83d\udfe2\ud83d\udfe2<\/p>\n

    Consumables and commodity products<\/h3>\n

    For oils, lubricants, chemicals, batteries, tyres or universal accessories, VIO can provide significant value in estimating potential consumption, especially when maintenance is linked to car parc, mileage, engine type or regulated service intervals. However, the final product range decision also tends to depend on sales, rotation, brand, price, channel, availability and commercial strategy.<\/p>\n

    Assessment:<\/strong> VIO \ud83d\udfe2\ud83d\udfe2 \u00b7 Sales \ud83d\udfe2\ud83d\udfe2 \u00b7 Demand \ud83d\udfe1<\/p>\n

    Body, collision and body parts<\/h3>\n

    For bodywork, lighting, collision or parts that are highly dependent on version, year, side or trim level, the car parc, exact application and catalogue coverage are usually especially important.<\/p>\n

    Assessment:<\/strong> VIO \ud83d\udfe2\ud83d\udfe2 \u00b7 Sales \ud83d\udfe1 \u00b7 Demand \u26aa<\/p>\n

    Customers that want to incorporate their own data into the decision process<\/h3>\n

    When the objective is to incorporate the customer\u2019s own data from web searches, call centres, online catalogues, sales history and other internal sources, own sales and captured demand gain weight compared with traditional VIO.<\/p>\n

    Assessment:<\/strong> VIO \u26aa \u00b7 Sales \ud83d\udfe2\ud83d\udfe2 \u00b7 Demand \ud83d\udfe2\ud83d\udfe2<\/p>\n

    \u26aa Low contribution \u00b7 \ud83d\udfe1 Medium contribution \u00b7 \ud83d\udfe2 High contribution \u00b7 \ud83d\udfe2\ud83d\udfe2 Very high contribution<\/p>\n

    Conclusion<\/h2>\n

    There is no single valid tool for improving a product range.<\/b><\/p>\n

    The car parc \/ VIO helps estimate potential. Market sales show what is already being captured. Demand can reveal opportunities that do not yet clearly appear in the product range or in sales.<\/b><\/p>\n

    The key is not to choose a single source, but to understand <\/b>which question each one answers<\/b><\/strong> and <\/b>when it adds the most value<\/b><\/strong>.<\/b><\/p>\n

    Improving the product range requires combining car parc, sales and demand according to the type of product, the market and the quality of the available data.<\/b><\/p>\n

     <\/p>\n

    By Joan Cab\u00f3s
    \nCEO & founder<\/p>","protected":false},"excerpt":{"rendered":"

    Improving a product range in the aftermarket is not just about adding more part numbers. The real challenge is deciding […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[142],"tags":[28,42,236,261],"class_list":["post-9012","post","type-post","status-publish","format-standard","hentry","category-factory-data-2","tag-assortment-planning","tag-market-demand","tag-market-potential","tag-product-discovery"],"yoast_head":"\n10 tools to improve your product range in the aftermarket - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/10-tools-to-improve-your-product-range-in-the-aftermarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tools to improve your product range in the aftermarket - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Improving a product range in the aftermarket is not just about adding more part numbers. 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