{"id":6425,"date":"2025-01-16T17:02:43","date_gmt":"2025-01-16T17:02:43","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=6323"},"modified":"2025-01-16T17:02:43","modified_gmt":"2025-01-16T17:02:43","slug":"ventas-perdidas","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/ventas-perdidas\/","title":{"rendered":"Ventas perdidas"},"content":{"rendered":"<h4>Las <strong>ventas perdidas<\/strong> son uno de los <strong>mayores desaf\u00edos para una empresa<\/strong>, ya que representan <strong>oportunidades de negocio perdidas<\/strong> y <strong>afectan tanto a la rentabilidad (ingresos) como al nivel de servicio a los clientes (imagen)<\/strong>.<\/h4>\n<h4>En un sector tan competitivo como el de los <strong>recambios de veh\u00edculos<\/strong>, cada peque\u00f1a <strong>mejora en la eficiencia de ventas se traduce en significativos incrementos de los ingresos<\/strong>.<\/h4>\n<h4>Estos son los <strong>principales motivos<\/strong> por los cuales se producen continuamente<strong> ventas perdidas<\/strong> en los embudos de conversi\u00f3n de las empresas de recambios y una breve comentario sobre <strong>como podemos minimizarlos<\/strong>:<\/h4>\n<ul>\n<li>\n<h4><strong>No se conoce la referencia buscada por el cliente<\/strong>. Las bases de datos de recambios son esenciales para ampliar nuestro conocimiento sobre las referencias existentes para incorporarlas a nuestras BDs.<\/h4>\n<\/li>\n<li>\n<h4><strong>No se encuentra una soluci\u00f3n en nuestro stock\/gama sobre la referencia buscada<\/strong>. Esto es muy frustrante pues aunque disponemos de la soluci\u00f3n, <strong>\u00a1no somos capaces de encontrarla!<\/strong> La creaci\u00f3n y <strong>mantenimiento de equivalencias<\/strong> es esencial para que los clientes puedan encontrar siempre los productos.<\/h4>\n<\/li>\n<li>\n<h4><strong>El producto que nos pide el cliente no forma parte de nuestro stock\/gama<\/strong>. La planificaci\u00f3n de la gama de productos y en particular la<strong> incorporaci\u00f3n de nuevos SKUs<\/strong> con potencial de venta, debe ser una constante en nuestra gesti\u00f3n diaria.<\/h4>\n<\/li>\n<li>\n<h4><strong>Sin disponibilidad de estock<\/strong>. Debemos ajustar constantemente los niveles de estock en base a la demanda y las ventas.<\/h4>\n<\/li>\n<li>\n<h4><strong>El precio no es competitivo<\/strong>. Debemos comparar nuestros precios con los de la competencia, una se\u00f1al inequ\u00edvoca de precios no competitivos se produce cuando nuestras <strong>ventas est\u00e1n muy por debajo de la demanda<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<h4>Est\u00e1 claro que tambi\u00e9n hay<strong> otros motivos<\/strong> que producen <strong>ventas perdidas<\/strong> a los que debes prestar atenci\u00f3n, como:<\/h4>\n<ul>\n<li>\n<h4><strong>Poca calidad en el producto o de calidad distinta a la buscada<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4><strong>Mal servicio al cliente<\/strong> (portes elevados, condiciones de venta malas, etc).<\/h4>\n<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>En Factory Data hemos desarrollado la soluci\u00f3n <strong>Neo system<\/strong>, impulsada por IA, <strong>te ayuda a reducir tus ventas perdidas aprovechando al m\u00e1ximo el potencial del mercado<\/strong>.<\/h4>\n<h4><\/h4>\n<h4>Esta<strong> inteligencia de ventas aplicada<\/strong> es una herramienta valiosa para<strong> optimizar tu embudo de ventas y minimizar tus ventas perdidas<\/strong>. Estos son los elementos en los que incide NEO system:<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2025\/01\/Tabla-Ventas-perdidas.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6324\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2025\/01\/Tabla-Ventas-perdidas.png\" alt=\"Tabla Ventas perdidas\" width=\"623\" height=\"321\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Una <strong>\u00f3ptima inteligencia de ventas aplicada<\/strong> puede redundar f\u00e1cilmente en incrementos del <strong>+20% en el nivel de servicio<\/strong>, del <strong>+5% en las ventas<\/strong> and<strong> retorno de la inversi\u00f3n &gt;x10<\/strong>.<\/h4>\n<h4><\/h4>\n<h4>Puedes encontrar m\u00e1s informaci\u00f3n acerca de como incrementar tu nivel de servicio y ventas en: <a href=\"https:\/\/www.factorydata.com\/en\/\">www.factorydata.com<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Las ventas perdidas son uno de los mayores desaf\u00edos para una empresa, ya que representan oportunidades de negocio perdidas y [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[224,34,226],"class_list":["post-6425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-inteligencia-de-ventas-aplicada","tag-introduccion-nuevos-productos","tag-ventas-perdidas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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