{"id":6126,"date":"2024-10-17T09:09:50","date_gmt":"2024-10-17T09:09:50","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=6126"},"modified":"2024-10-17T09:09:50","modified_gmt":"2024-10-17T09:09:50","slug":"aplicaciones-del-analisis-la-demanda","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/aplicaciones-del-analisis-la-demanda\/","title":{"rendered":"Aplicaciones del an\u00e1lisis de la demanda"},"content":{"rendered":"<h4>En el anterior art\u00edculo ya hablamos sobre la<strong> importancia de capturar la demanda en todas las fuentes<\/strong> donde se genera, <strong>analizarla de manera completa<\/strong> y hacerlo <strong>para cualquier producto existente en el mercado<\/strong>.<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/Demand-analytics.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4595\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/Demand-analytics.jpg\" alt=\"Businesswoman working on computer\" width=\"353\" height=\"235\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Pero, <strong>\u00bfQu\u00e9 usos pr\u00e1cticos podemos encontrar del an\u00e1lisis de la demanda?<\/strong><\/h4>\n<ul>\n<li>\n<h4><strong>Comprender las necesidades del mercado<\/strong>. Quiz\u00e1s lo m\u00e1s importante del an\u00e1lisis de la demanda es poder conocer cuales son las <strong>necesidades reales y precisas del mercado<\/strong>. No solo podemos conocer la demanda global, sino tambi\u00e9n las <strong>necesidades<\/strong> individuales de cada uno de <strong>nuestros clientes<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Analizar la cobertura de una gama<\/strong>. La gama de producto representa la oferta que ofrecemos al mercado y es crucial <strong>conocer<\/strong> que <strong>grado de cobertura de la demanda<\/strong> est\u00e1 ofreciendo, en base a los <strong>segmentos de aplicaciones<\/strong> que estamos interesados.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Analizar potenciales de venta<\/strong>. <strong>Antes de incorporar un producto<\/strong> a nuestra gama es muy importante <strong>analizar su potencial de venta actual y la futura tendencia<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Detectar GAPs principales<\/strong>. La incorporaci\u00f3n de novedades debe priorizarse en base a la <strong>detecci\u00f3n r\u00e1pida de los GAPs con mayor potencial de venta<\/strong> que tiene nuestra gama.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Analizar ventas perdidas por stock<\/strong>. Cuando analizamos la demanda, tambi\u00e9n podemos analizar <strong>si tenemos o no stock en el momento de la b\u00fasqueda<\/strong>. En este caso no analizamos GAPs sino roturas de stock.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Detectar precios no competitivos<\/strong>. Todas las empresas realizan comparaciones de precios con sus competidores, pero un factor clave en la detecci\u00f3n de precios no competitivos es <strong>comparar los niveles de demanda con los de venta<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Eliminar obsoletos o potenciales obsoletos<\/strong>. A partir del an\u00e1lisis de datos de demanda a lo largo del tiempo, nos permitir\u00e1 <strong>calcular tendencias y anticipar productos potenciales obsoletos<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><strong>Mejorar equivalencias<\/strong>. Analizando que <strong>referencias<\/strong> son las <strong>m\u00e1s utilizadas para buscar cada producto<\/strong>, podremos<strong> mejorar las equivalencias de nuestros productos<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>\u00a0Como podemos ver, el a<strong>n\u00e1lisis de la demanda<\/strong> aporta usos muy importantes que <strong>mejoran la eficiencia, rentabilidad y las ventas en nuestra empresa<\/strong>.<\/h4>\n<h4><\/h4>\n<h4>Nuestro software <strong>Neo system<\/strong> te ofrece de manera completa todos los usos comentados en este art\u00edculo. Si quieres m\u00e1s informaci\u00f3n sobre NEO system <a href=\"https:\/\/www.factorydata.com\/en\/contact\/\">contacta<\/a> con nosotros por favor.<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/NEO-manager-screens-ENG.png\"><img decoding=\"async\" class=\"aligncenter  wp-image-5764\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/NEO-manager-screens-ENG.png\" alt=\"NEO manager screens ENG\" width=\"452\" height=\"183\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>En el anterior art\u00edculo ya hablamos sobre la importancia de capturar la demanda en todas las fuentes donde se genera, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[220,110,36,146,104],"class_list":["post-6126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-analisis-de-la-demanda-del-mercado","tag-big-data","tag-demanda-mercado","tag-neo","tag-planificacion-de-gama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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