{"id":5893,"date":"2024-05-17T09:42:17","date_gmt":"2024-05-17T09:42:17","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=5893"},"modified":"2024-05-17T09:42:17","modified_gmt":"2024-05-17T09:42:17","slug":"estais-perdiendo-ventas","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/estais-perdiendo-ventas\/","title":{"rendered":"\u00bfEst\u00e1is perdiendo ventas?"},"content":{"rendered":"<h4>Hist\u00f3ricamente la <strong>venta<\/strong> de recambios se ha realizado exclusivamente <strong>por tel\u00e9fono<\/strong>, es un proceso que todas las empresas tienen <strong>perfectamente estudiado y organizado<\/strong>, disponen de uno o varios cat\u00e1logos donde inicialmente buscar, si no se encuentra la pieza, saben donde m\u00e1s buscar o preguntar, para que al final puedan<strong> atender y solucionar perfectamente las necesidades del cliente<\/strong>.<\/h4>\n<h4>\u00bf<strong>Pero que ocurre cuando el cliente realiza la compra a trav\u00e9s del comercio electr\u00f3nico<\/strong>? En este caso el personal de la empresa <strong>no atiende directamente al cliente<\/strong>, todo el proceso de atenci\u00f3n personal que normalmente se realiza por tel\u00e9fono, queda <strong>delegado a un motor de b\u00fasqueda<\/strong> que<strong> act\u00faa de manera invisible e aut\u00f3noma<\/strong>.<\/h4>\n<h4><strong>El comportamiento del buscador es un elemento cr\u00edtico en el comercio electr\u00f3nico<\/strong>, realmente refleja la <strong>calidad del servicio<\/strong>, pero en cambio, <strong>no se le presta la atenci\u00f3n y el an\u00e1lisis<\/strong> que se deber\u00eda, es, en la mayor\u00eda de los casos, <strong>un gran olvidado<\/strong>.<\/h4>\n<h4>La gran pregunta que deb\u00e9is haceros es: \u00bf<strong>Se est\u00e1n perdiendo ventas en vuestro comercio electr\u00f3nico<\/strong>? Y en todo caso, <strong>saber realmente si existe posibilidad de mejora y como hacerlo<\/strong>.<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/05\/E-commerce-Lost-Sales.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5896\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/05\/E-commerce-Lost-Sales.png\" alt=\"E-commerce Lost Sales\" width=\"555\" height=\"275\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>En el mercado podemos encontrar <strong>herramientas de an\u00e1lisis gen\u00e9ricas<\/strong> como<strong> Google Analytics<\/strong>, entre muchas otras, que proporcionan<strong> datos globales de rendimiento<\/strong>, como por ejemplo: <strong>% de \u00e9xito en las b\u00fasquedas, rankings de b\u00fasquedas m\u00e1s populares, rankings de b\u00fasquedas no encontradas<\/strong>, etc. Estos datos no son los ideales pero son un buen punto de partida para conocer que est\u00e1 ocurriendo dentro del comercio electr\u00f3nico.<\/h4>\n<h4>Pero, \u00bfExisten <strong>herramientas<\/strong> que puedan ayudar a realizar<strong> an\u00e1lisis m\u00e1s avanzados y sofisticados del comportamiento del buscador<\/strong>? La respuesta es si. <strong>Factory Data ha desarrollado una tecnolog\u00eda de an\u00e1lisis de la demanda, capaz de monitorizar el funcionamiento de cualquier sistema de b\u00fasqueda de recambios<\/strong> y proporcionar:<\/h4>\n<ol>\n<li>\n<h4><strong>Conocimiento preciso de las necesidades de los clientes<\/strong>. Rankings de productos m\u00e1s buscados, principales GAPs en vuestra gama, etc.<\/h4>\n<\/li>\n<li>\n<h4><strong>Mejora de la gama de producto en base al an\u00e1lisis de la demanda<\/strong>: incorporaci\u00f3n autom\u00e1tica de novedades con potencial de venta, detecci\u00f3n anticipada de obsoletos, etc.<\/h4>\n<\/li>\n<li>\n<h4><strong>Mejora del comportamiento del buscador<\/strong>: reduciendo dr\u00e1sticamente las b\u00fasquedas sin resultados.<\/h4>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/05\/Assortment-Fases.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5897\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/05\/Assortment-Fases.png\" alt=\"Assortment Fases\" width=\"637\" height=\"150\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Toda<strong> esta informaci\u00f3n tiene una aplicaci\u00f3n muy sencilla y directa en cualquier negocio<\/strong> y genera una <strong>mejora substancial inmediata en las ventas<\/strong>.<\/h4>\n<h4>Si quieres m\u00e1s informaci\u00f3n sobre nuestra plataforma de an\u00e1lisis <a href=\"https:\/\/www.factorydata.com\/en\/contact\/?lang=es\">contacta<\/a> con nosotros por favor.<\/h4>\n<p>&nbsp;<\/p>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3ricamente la venta de recambios se ha realizado exclusivamente por tel\u00e9fono, es un proceso que todas las empresas tienen perfectamente [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[130,192,114,146,98],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-busqueda-en-la-web","tag-google-analytics","tag-motor-de-busqueda","tag-neo","tag-tiendas-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEst\u00e1is perdiendo ventas? 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