{"id":5823,"date":"2024-04-16T08:08:34","date_gmt":"2024-04-16T08:08:34","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=5823&lang=en"},"modified":"2024-04-16T08:08:34","modified_gmt":"2024-04-16T08:08:34","slug":"assortment-planning-phases","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/assortment-planning-phases\/","title":{"rendered":"Assortment planning phases"},"content":{"rendered":"

Assortment planning<\/strong> determines the appropriate combination of products to offer customers<\/strong> and is a very powerful tool to obtain a competitive advantage, maximizing efficiency, profitability and sales<\/strong>.<\/h4>\n

Some months ago, we saw in article Difference between optimizing stock and product assortment<\/a>\u00a0the difference between these to processes. In fact, most companies confuse<\/strong> the concept \u201cstock<\/strong>\u201d with \u201cassortment<\/strong>\u201d, being \u00abassortment\u00bb a much more complex concept that requires much more difficult elements to manage<\/strong>.<\/h4>\n

 <\/p>\n

In this article we will explain in detail what the assortment planning process<\/strong> consists of and its 3 main phases<\/strong>, which are:<\/h4>\n
    \n
  1. \n

    Demand analysis<\/strong>. Market needs are analyzed.<\/h4>\n<\/li>\n
  2. \n

    Product selection<\/strong>. New products are chosen taking into account the analysis of demand and the strategy of each company (type of products sold, application segment that is specialized, etc.).<\/h4>\n<\/li>\n
  3. \n

    Supplier selection<\/strong>. Reference numbers associated with the selected products are identified, taking into account brands available on the market, quality, prices, etc.<\/h4>\n<\/li>\n<\/ol>\n

    \"Assortment<\/a><\/h4>\n

    <\/h4>\n

    <\/h4>\n

    Surely phase 1, demand analysis<\/strong>, is the most complex of all<\/strong>, because different elements must be available to be able to carry it out, in particular:<\/h4>\n