{"id":5770,"date":"2024-03-26T15:52:32","date_gmt":"2024-03-26T15:52:32","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=5770"},"modified":"2024-03-26T15:52:32","modified_gmt":"2024-03-26T15:52:32","slug":"puedes-mejorar-las-ventas-recambios","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/puedes-mejorar-las-ventas-recambios\/","title":{"rendered":"\u00bfC\u00f3mo puedes mejorar las ventas de recambios?"},"content":{"rendered":"<h4>Uno de los mayores retos a los que se enfrenta cualquier empresa es incrementar sus ventas. Para las empresas de recambios, \u00bf<strong>cuales son las principales acciones que ayudan a incrementarlas<\/strong>?<\/h4>\n<h4>1. <b>Ofrecer precios m\u00e1s competitivos<\/b>. Est\u00e1 claro que si se puede vender m\u00e1s barato, se consigue ser m\u00e1s competitivo y se vende m\u00e1s. Para conseguirlo se pueden buscar nuevos proveedores, negociar mejores precios de compra, reducir costes transporte, etc. etc.<\/h4>\n<p>&nbsp;<\/p>\n<h4>2. <b>Mejor<\/b><b>ar el<\/b><b> servicio<\/b>. La recurrencia en las compras de los clientes tienen mucho que ver con la atenci\u00f3n telef\u00f3nica, servicio post-venta, atenci\u00f3n de garant\u00edas, gesti\u00f3n de transportes, calidad del embalaje, etc. etc.<\/h4>\n<p>&nbsp;<\/p>\n<h4>3. <b>Posicionamiento de la marca<\/b>. Una buena inversi\u00f3n en marketing y una clara comunicaci\u00f3n permite a una empresa explicar claramente lo que la hace distinta y la distingue de sus competidores, establece, en definitiva, una confianza mayor en la marca.<\/h4>\n<p>&nbsp;<\/p>\n<h4>4. <b>Mejorar la<\/b><b> disponibilidad <\/b><b>de producto<\/b>. Un buena gesti\u00f3n de los niveles de estock permite realizar un eficiente balance entre la inversi\u00f3n y el nivel de servicio que se ofrece a los clientes. Las roturas de estock, a parte de perder la venta, hace disminuir la confianza de los clientes a medio-largo plazo.<\/h4>\n<p>&nbsp;<\/p>\n<h4>5. <b>Mejorar la gama <\/b><b>de producto<\/b>. Incorporar de manera permanente los productos que nos demandan los clientes y sobre todo poder anticipar sus necesidades para poder atender sus necesidades futuras, es crucial para la retenci\u00f3n y captaci\u00f3n de clientes.<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-assortment.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5772\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-assortment.png\" alt=\"Improve sales-assortment\" width=\"1125\" height=\"307\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>6. <b>Expandir la gama de producto con nuevas familias<\/b>. Incorporar nuevas familias de productos que no se disponen actualmente, es una manera de poder incrementar las ventas y al mismo tiempo mejorar el servicio que se ofrece a los clientes.<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-families.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5773\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-families.png\" alt=\"Improve sales-families\" width=\"1125\" height=\"307\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>7. <b>Mejorar el buscador de la tienda on-line<\/b>. Cuando se mejora la imagen, usabilidad y sobre todo la experiencia de b\u00fasqueda en la tienda on-line, para facilitar que los clientes encuentren r\u00e1pidamente los productos y eviten b\u00fasquedas sin resultados, las ventas aumentan.<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-webshop.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5774\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2024\/03\/Improve-sales-webshop.png\" alt=\"Improve sales-webshop\" width=\"1125\" height=\"307\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Factory Data dispone de <b>Neo system<\/b> que ayuda gracias a su avanzada anal\u00edtica en datos a mejorar las ventas de recambios, enfocando su estrategia en: <b>Mejorar la gama de producto<\/b>, <b>Expandir la gama de producto con nuevas familias<\/b> y <b>Mejorar el buscador de la tienda on-line<\/b>.<\/h4>\n<h4>Puedes encontrar m\u00e1s informaci\u00f3n en <a href=\"https:\/\/www.factorydata.com\/en\/\">www.factorydata.com<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los mayores retos a los que se enfrenta cualquier empresa es incrementar sus ventas. Para las empresas de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[138],"tags":[36,212,214],"class_list":["post-5770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factory-data","tag-demanda-mercado","tag-neo-system","tag-tecnologia-de-datos-de-recambios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo puedes mejorar las ventas de recambios? - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/puedes-mejorar-las-ventas-recambios\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo puedes mejorar las ventas de recambios? - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Uno de los mayores retos a los que se enfrenta cualquier empresa es incrementar sus ventas. 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