{"id":5183,"date":"2023-10-24T15:23:10","date_gmt":"2023-10-24T15:23:10","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=5183"},"modified":"2023-10-24T15:23:10","modified_gmt":"2023-10-24T15:23:10","slug":"dispersion-la-demanda-recambios-vehiculos","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/dispersion-la-demanda-recambios-vehiculos\/","title":{"rendered":"Dispersi\u00f3n de la demanda en recambios de veh\u00edculos"},"content":{"rendered":"<h4><\/h4>\n<h4>\u00bfSabias que en los <strong>distribuidores de recambios<\/strong>, el <strong>50% de los productos<\/strong> que les piden sus clientes <strong>representan menos del 5% del total de la demanda<\/strong>?<\/h4>\n<h4>El dato sobre la<strong> gran concentraci\u00f3n de la demanda en pocos productos<\/strong> no es nuevo, pero debemos reflexionar sobre el gran <strong>impacto<\/strong> que tiene desde el punto de vista de la <strong>variedad de gama de producto que necesitar\u00edan si quisiesen ofrecer un servicio perfecto al cliente<\/strong>.<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/10\/Low-rotation2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5185\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/10\/Low-rotation2.png\" alt=\"Low rotation2\" width=\"509\" height=\"168\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Realmente, en la pr\u00e1ctica, es imposible disponer de todos estos productos que les piden, por un lado porque <strong>no tiene ning\u00fan sentido incorporar este gran volumen de productos de tan poca rotaci\u00f3n en las estanter\u00edas<\/strong>, y por otro lado, porque la <strong>inversi\u00f3n necesaria no es ni mucho menos rentable<\/strong>.<\/h4>\n<h4>\u00bfEntonces, que <strong>deben hacer con estos productos que tienen tan poca demanda?<\/strong> B\u00e1sicamente existen 3 opciones:<\/h4>\n<ol>\n<li>\n<h4><strong>Tenerlos en estock siempre<\/strong>, lo que hemos visto que <strong>no tiene sentido<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4><strong>No tenerlos nunca en estock<\/strong>, lo que producir\u00eda un<strong> disminuci\u00f3n importante del nivel de servicio al cliente<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4>\u00a0<strong>Analizarlos uno a uno y decidir si deben tener o no en stock<\/strong>.<\/h4>\n<\/li>\n<\/ol>\n<h4>Por supuesto, <strong>la opci\u00f3n 3 es la mejor<\/strong>, lo que obliga a analizar miles de productos de manera individual y de manera peri\u00f3dica (para as\u00ed revisar las decisiones tomadas a lo largo del tiempo).<\/h4>\n<h4>Este <strong>an\u00e1lisis individual de cada producto<\/strong> deber\u00eda incluir algunos, si no todos, de los siguientes <strong>par\u00e1metros<\/strong>:<\/h4>\n<ul>\n<li>\n<h4><strong>Nivel de demanda<\/strong> en el mercado, actual y hist\u00f3rico de al menos 3 a\u00f1os.<\/h4>\n<\/li>\n<li>\n<h4><strong>Tendencia de la demanda<\/strong> en el mercado: ascendente, descendente, plana.<\/h4>\n<\/li>\n<li>\n<h4><strong>Identificar<\/strong> si es un producto con <strong>demanda reciente<\/strong> y por lo tanto con potencial de crecimiento o si por el contrario es un producto con la <strong>demanda ya consolidada<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4><strong>Valorar<\/strong> cuantas marcas lo comercializan en el mercado, para ver <strong>si es popular o no<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>En base a todos estos par\u00e1metros, se podr\u00e1 decidir cada mes, con muy buen criterio, que productos se deben incorporar y cuales se deben eliminar.<\/h4>\n<h4><\/h4>\n<h4 class=\"western\"><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/10\/New-Obsolete.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5186\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/10\/New-Obsolete.png\" alt=\"New-Obsolete\" width=\"303\" height=\"202\" \/><\/a><\/h4>\n<h4 class=\"western\"><\/h4>\n<h4 class=\"western\"><strong>En Factory Data disponemos de un sistema \u00fanico en el mercado para el an\u00e1lisis de la demanda para piezas de automoci\u00f3n<\/strong> que permite complementar y mejorar los m\u00f3dulos de gesti\u00f3n de estock, <strong>combinando en la toma de decisiones: el hist\u00f3rico de ventas y la demanda real del mercado<\/strong>.<\/h4>\n<h4><\/h4>\n<h4>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/h4>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabias que en los distribuidores de recambios, el 50% de los productos que les piden sus clientes representan menos del [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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