{"id":5108,"date":"2023-09-06T16:31:23","date_gmt":"2023-09-06T16:31:23","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=5108"},"modified":"2023-09-06T16:31:23","modified_gmt":"2023-09-06T16:31:23","slug":"mejora-capacidad-busqueda-aumentar-las-ventas","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/mejora-capacidad-busqueda-aumentar-las-ventas\/","title":{"rendered":"Mejora tu capacidad de b\u00fasqueda para aumentar las ventas"},"content":{"rendered":"

Entre un 8% y un 20%<\/b> de las referencia que buscamos o que te buscan en tu webshop, no dispone<\/b>n<\/b> de una equivalencia<\/b> definida hacia tus productos, cuando en cambio si que <\/b>tienes <\/b>el producto <\/b>en el almac\u00e9n o en tus proveedores. Pero como dice el refr\u00e1n: \u201cOjos que no ven, coraz\u00f3n que no siente<\/b>\u201d.<\/h4>\n

El tema es que como normalmente no analizamos <\/b>en detalle <\/b>que <\/b>est\u00e1 pasando <\/b>en los resultados de las b\u00fasquedas<\/b>, damos por bueno su funcionamiento, y pensamos que no debemos o podemos hacer nada m\u00e1s.<\/h4>\n

Pero una cosa est\u00e1 muy clara, si tus clientes no encuentran los productos que buscan<\/b>, no los podr\u00e1n comprar, <\/b>\u00a1<\/b>por mucho que los tengas disponibles en tu almac\u00e9n!<\/b> O si tu no eres capaz de encontrar r\u00e1pidamente el producto que te piden, tambi\u00e9n podr\u00edas perder la venta.<\/h4>\n

\"Searchability\"<\/a><\/h4>\n

Actualmente estamos en una situaci\u00f3n en que existen en el mercado bases de datos de recambios de veh\u00edculos que se consideran \u201cest\u00e1ndares de facto\u201d (como Tecdoc), donde t<\/b>odo el mundo utiliza <\/b>estas<\/b> <\/b>mismas herramientas <\/b>y por lo tanto todos encuentran (o no encuentran) lo mismo<\/b>.<\/h4>\n

Cada a\u00f1o desaparecen centenares de equivalencias en los cat\u00e1logos de los proveedores<\/b>, desaparecen porque aparecen productos m\u00e1s nuevos o productos que substituyen a otros, entonces se redirigen las equivalencias a todos estos nuevos productos. El problema es que vosotros continu<\/b>\u00e1is<\/b> teniendo productos <\/b>a partir de referencias que ya no est\u00e1n correcta <\/b>o totalmente <\/b>cruzadas en <\/b>las bases de datos<\/b>.<\/h4>\n

Vamos a jugar con un ejemplo, \u00a1pero hay miles de situaciones como esta!<\/b><\/h4>\n

1) VALEO substituy\u00f3 la referencia \u201c439503<\/b>\u201d por la referencia \u201c439696<\/b>\u201d.<\/h4>\n

2) Imaginaros que ten\u00e9is en vuestro almac\u00e9n estock con la referencia \u201c439503<\/b>\u201d.<\/h4>\n

3) Ahora un cliente os pide o os busca la referencia PSA \u201c5702A7\u201d, (buscarla por favor en Tecdoc o en vuestra BD). \u00bfEncontr\u00e1is la referencia \u201c439503<\/b>\u201d que est\u00e1 en vuestro almac\u00e9n ? Posiblemente no, en cambio encuentras la referencia nueva \u201c439696<\/b>\u201d.<\/h4>\n

<\/h4>\n

C<\/b>ada a\u00f1o desaparecen miles de cruces en las bases de datos de los principales fabricantes <\/b>por distintos motivos<\/b>, <\/b>con lo cual <\/b>pierdes <\/b>la posibilidad de encontrar muchas de las <\/b>soluciones<\/b> que <\/b>podr\u00edas <\/b>t<\/b>ener <\/b>en <\/b>tu<\/b> alma<\/b>c\u00e9n<\/b>.<\/b><\/h4>\n

La soluci\u00f3n<\/b> al problema de los cruces que desaparecen, es la de mantener una base de datos propia que complemente la informaci\u00f3n <\/b>que se encuentra<\/b> en l<\/b>o<\/b>s cat\u00e1logos<\/b>, cuesti\u00f3n que os requerir\u00e1 <\/b>de mucha dedicaci\u00f3n, constancia y tiempo<\/b>.<\/h4>\n

\"Searchability-2\"<\/a><\/h4>\n

En Factory Data disponemos de tecnolog\u00eda de datos<\/b> para capturar, almacenar y procesar toda la informaci\u00f3n de equivalencias que se genera continuamente en el mercado. De esta manera, podemos acceder a todas las equivalencias hist\u00f3ricas<\/b> que han sido publicadas en alg\u00fan momento y as\u00ed complementar la informaci\u00f3n <\/b>existe<\/b> <\/b>en <\/b>las fuentes oficiales, <\/b>mejora<\/b>ndo<\/b> tu potencial de venta<\/b> y minimi<\/b>zando<\/b> l<\/b>a creaci\u00f3n de <\/b>obsoletos<\/b>.<\/h4>\n

 <\/p>\n

Por\u00a0Joan Cab\u00f3s
\nCEO & Founder<\/h4>","protected":false},"excerpt":{"rendered":"

Entre un 8% y un 20% de las referencia que buscamos o que te buscan en tu webshop, no disponen […]<\/p>","protected":false},"author":1,"featured_media":5111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[66,68,70,114,56,152],"class_list":["post-5108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-catalogos-electronicos","tag-clusterizacion-de-datos","tag-interoperabilidad-de-los-datos","tag-motor-de-busqueda","tag-piezas-de-recambio-de-vehiculos","tag-tecdoc"],"yoast_head":"\nMejora tu capacidad de b\u00fasqueda para aumentar las ventas - 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