{"id":4802,"date":"2023-02-03T10:45:12","date_gmt":"2023-02-03T10:45:12","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=4802"},"modified":"2023-02-03T10:45:12","modified_gmt":"2023-02-03T10:45:12","slug":"necesitas-poder-montar-tienda-b2b-2","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/necesitas-poder-montar-tienda-b2b-2\/","title":{"rendered":"\u00bfQu\u00e9 necesitas para poder montar tu propia tienda B2B?"},"content":{"rendered":"<h4>Todas las empresas del sector de recambios est\u00e1n abocadas tarde o temprano a abordar la\u00a0<strong>necesidad de disponer de una tienda B2B<\/strong>. Sin embargo, mover el negocio a online en una<strong>\u00a0tarea desafiante<\/strong>\u00a0y requiere estudiar muy bien las distintas posibilidades existentes en el mercado.<\/h4>\n<h4>En este art\u00edculo analizaremos los elementos m\u00e1s importantes que componen una tienda B2B de recambios de automoci\u00f3n y los distintos tipos de soluciones que podemos encontrar en el mercado.<br \/>\nPara empezar debemos conocer los\u00a0<strong>4 elementos clave que componen una tienda B2B de recambios de automoci\u00f3n<\/strong>:<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/02\/Web-store-schema.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4793\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/02\/Web-store-schema.png\" alt=\"Web store schema\" width=\"918\" height=\"229\" \/><\/a><\/p>\n<h4><\/h4>\n<h4><strong>(1) Base de datos de piezas d<\/strong><strong>e recambios<\/strong>.<\/h4>\n<h4>En tiendas web que no son de recambios de automoci\u00f3n, los datos de productos se almacenan y gestionan desde la propia base de datos de la web y no requieren una consideraci\u00f3n por separado. Pero en nuestro caso, los datos son de una importancia vital.<\/h4>\n<h4>Existen distintos formatos que nos permiten estructurar y almacenar nuestros datos, los principales son: ACES and PIES, Tecdoc y Autocat.<\/h4>\n<h4>Aunque lo cierto es que\u00a0<strong>muchas empresas han dise\u00f1ado sus propias estructuras de datos<\/strong>\u00a0donde gestionan toda su informaci\u00f3n de producto. En estos casos el\u00a0<strong>mantenimiento de los datos de cat\u00e1logo es un tema complicado<\/strong>\u00a0que se debe tener en cuenta.<\/h4>\n<h4><\/h4>\n<h4><strong>(2) Funcionalidades de b\u00fasqueda de productos<\/strong>.<\/h4>\n<h4>Una vez disponemos de la base de datos de productos, necesitamos que los\u00a0<strong>usuarios puedan encontrar f\u00e1cilmente nuestros productos<\/strong>, por este motivo debemos facilitarles funcionalidades de b\u00fasqueda, b\u00e1sicamente:<\/h4>\n<ul>\n<li>\n<h4>B\u00fasqueda por referencia<\/h4>\n<\/li>\n<li>\n<h4>B\u00fasqueda por aplicaci\u00f3n<\/h4>\n<\/li>\n<li>\n<h4>B\u00fasqueda por medidas.<\/h4>\n<\/li>\n<li>\n<h4>B\u00fasqueda por VIN o matr\u00edcula<\/h4>\n<\/li>\n<\/ul>\n<h4>Dependiendo de los productos que queramos vender y de nuestro perfil de cliente, ser\u00e1 m\u00e1s o menos necesario disponer de cada una de estas funcionalidades de b\u00fasqueda.<\/h4>\n<h4><\/h4>\n<h4><strong>(3) Back-end para administraci\u00f3n\/gesti\u00f3n de la web<\/strong>.<\/h4>\n<h4>La parte Back-end de la web se encarga de\u00a0<strong>gestionar la informaci\u00f3n de precios y disponibilidad, datos de clientes, condiciones de compra, facturas, m\u00e9todos de pago, transporte<\/strong>, etc. etc.<\/h4>\n<h4>Muchas veces nos encontramos que esta informaci\u00f3n no queremos mantenerla en el Back-end de la tienda sino en nuestro\u00a0<strong>ERP<\/strong>, en este caso tendremos que realizar una<strong>\u00a0integraci\u00f3n de datos a partir de Web Services<\/strong>\u00a0para que comuniquen ambos sistemas.<\/h4>\n<h4><\/h4>\n<h4><strong>(4) Front-end o parte visible para el usuario<\/strong>.<\/h4>\n<h4>La parte visual de la tienda debe ser muy funcional y permitir el uso de todos los sistemas de b\u00fasqueda de productos de que dispongamos de manera muy sencilla y visualizar de manera muy clara toda la informaci\u00f3n de producto.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Una vez explicados los principales elementos de una\u00a0<strong>tienda web B2B de recambios de automoci\u00f3n<\/strong>, veamos los\u00a0<strong>distintos tipos de soluciones<\/strong>\u00a0que podemos encontrar:<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/02\/Web-Store-types.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4795\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2023\/02\/Web-Store-types.png\" alt=\"Web Store types\" width=\"606\" height=\"182\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4><strong>(1) Tiendas \u201cllave en mano\u201d<\/strong>\u00a0donde todos los elementos de la tienda est\u00e1n implementados y listos para usar. El inconveniente es que normalmente\u00a0<strong>no nos permiten mucha flexibilidad de cambios y\/o de ampliaciones de funcionalidades<\/strong>\u00a0y somos nosotros los que debemos adaptarnos.<\/h4>\n<h4>La mayor\u00eda de estas soluciones,\u00a0<strong>integran alguna base de datos de recambios, que tiene asociados costes elevados de licencias de uso<\/strong>, as\u00ed que tenemos que tenerlo en cuenta.<\/h4>\n<h4><\/h4>\n<h4><strong>(2) Tiendas que integran las API de alg\u00fan proveedor de datos<\/strong>\u00a0del mercado para solucionar los elementos de base de datos y funcionalidades de b\u00fasqueda. Por supuesto, luego hay que buscar soluci\u00f3n para el Back-end y Front-end.<\/h4>\n<h4>En este tipo de soluciones disponemos de\u00a0<strong>m\u00e1s flexibilidad para cambios y ampliaciones<\/strong>, aunque aqu\u00ed tambi\u00e9n nos encontramos con posibles\u00a0<strong>costes adicionales para las licencias de uso de datos de recambios<\/strong>.<\/h4>\n<h4><\/h4>\n<h4><strong>(3) Tiendas basadas en tecnolog\u00eda propia del cliente o de terceras empresas<\/strong>\u00a0y que se adapta totalmente a las necesidades del cliente.<\/h4>\n<h4>En este tipo de soluciones\u00a0<strong>no tenemos costes adiciones por el uso de las bases de datos<\/strong>, pero como contrapartida debemos lidiar con todos los elementos necesarios que necesita una tienda y combinarlos adecuadamente, lo cual tiene su\u00a0<strong>complejidad<\/strong>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><strong>Independientemente del tipo de tienda B2B que est\u00e9 pensando en desarrollar o adquirir, Factory Data puede ayudarle a mejorarla y a guiarle en todo el proceso de preparaci\u00f3n de los datos<\/strong>.<\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/h4>","protected":false},"excerpt":{"rendered":"<p>Todas las empresas del sector de recambios est\u00e1n abocadas tarde o temprano a abordar la\u00a0necesidad de disponer de una tienda [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[138],"tags":[158,96,98],"class_list":["post-4802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factory-data","tag-datos-piezas-automocion","tag-mejora-del-rendimiento-del-motor-de-busqueda","tag-tiendas-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 necesitas para poder montar tu propia tienda B2B? 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