{"id":4610,"date":"2022-10-27T09:41:26","date_gmt":"2022-10-27T09:41:26","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=4610"},"modified":"2022-10-27T09:41:26","modified_gmt":"2022-10-27T09:41:26","slug":"google-analytics-vs-neo-analisis-busquedas-catalogo-web","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/google-analytics-vs-neo-analisis-busquedas-catalogo-web\/","title":{"rendered":"Google Analytics vs NEO para el an\u00e1lisis de b\u00fasquedas de un cat\u00e1logo web"},"content":{"rendered":"<h4><b>Google Analytics <\/b>es una <b>herramienta de anal\u00edtica web<\/b> de la empresa Google lanzada el 14 de noviembre de 2005. Ofrece informaci\u00f3n agrupada del tr\u00e1fico que llega a los sitios web seg\u00fan la audiencia, la adquisici\u00f3n, el comportamiento y las conversiones que se llevan a cabo en el sitio web [fuente: wikipedia].<\/h4>\n<h4><b>Google Analytics<\/b> permite <b>analizar las b\u00fasquedas que tenemos en nuestr<\/b><b>o<\/b><b> cat\u00e1logo web<\/b> mediante el informe de \u201c<b>B<\/b><b>\u00fasquedas en el sitio<\/b>\u201d. En este enlace podemos ver los detalles para configurarlo: <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=es#Setup&amp;zippy=%2Ccontenidos\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/1012264?hl=es#Setup&amp;zippy=%2Ccontenidos<\/a><\/h4>\n<h4>Una vez tenemos activado y configurado el informe de \u201c<b>B\u00fasquedas en el sitio<\/b>\u201d, podremos ver:<\/h4>\n<ul>\n<li>\n<h4>Informe de uso: se compara el % de usuarios que utilizan el buscador respecto los que no.<\/h4>\n<\/li>\n<li>\n<h4><b>T\u00e9rminos de b\u00fasqueda<\/b>: contiene todas las consultas que han realizado los usuarios y por lo tanto podremos <b>analizar <\/b><b>cuales son las referencias <\/b><b>que m\u00e1s <\/b><b>se <\/b><b>busca<\/b><b>n<\/b>.<\/h4>\n<\/li>\n<\/ul>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/10\/Google-Analytics.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4611\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/10\/Google-Analytics.png\" alt=\"Google Analytics\" width=\"294\" height=\"171\" \/><\/a><\/h4>\n<h4>\u00bfQu\u00e9 <b>problem\u00e1ticas <\/b>presenta el an\u00e1lisis de los rankings de r<b>eferencias m\u00e1s buscadas de Google Analytics<\/b>?<\/h4>\n<ol>\n<li>\n<h4>Las <b>referencias<\/b> aparecen <b>con formatos distintos <\/b>que deber\u00edamos normalizar y agrupar las que sean las mismas.<\/h4>\n<\/li>\n<li>\n<h4>Los <b>productos<\/b> <b>se buscan a partir de referencias<\/b> <b>distintas <\/b>que deber\u00edamos agrupar las que sean equivalentes.<\/h4>\n<\/li>\n<li>\n<h4>Muchas <b>referencias <\/b><b>son <\/b><b>desconocidas <\/b>por nosotros con lo cual no podemos identificarlas r\u00e1pidamente ni podemos agruparlas.<\/h4>\n<\/li>\n<li>\n<h4>Es <b>complejo <\/b><b>analizar<\/b> toda esta informaci\u00f3n de forma sistem\u00e1tica para calcular variables como por ejemplo, <b>la <\/b><b>tendencia <\/b><b>en la demanda<\/b>.<\/h4>\n<\/li>\n<\/ol>\n<h4><\/h4>\n<h4>En <b>Factory Data <\/b>hemos desarrollado la <b>plataforma NEO<\/b> que<b> <\/b>permite <b>conecta<\/b><b>rse<\/b><b> directamente a su cuenta de <\/b><b>Google Analytics<\/b> (tambi\u00e9n se pueden capturar los datos de demanda sin Google Analytics integrando una sencilla API que env\u00eda los datos a nuestro servidor) y que permite realizar un <b>an\u00e1lisis de la demanda muy avanzado <\/b><b>y <\/b><b>espec\u00edfico para el sector del recambio de veh\u00edculos.<\/b><\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/10\/Google-Analytics-NEO.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4612\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/10\/Google-Analytics-NEO.png\" alt=\"Google Analytics &amp;&amp; NEO\" width=\"651\" height=\"164\" \/><\/a><\/p>\n<h4><\/h4>\n<h4><b>\u00bfQu\u00e9 hace NEO a partir de los datos de referencias buscadas?<\/b><\/h4>\n<ol>\n<li>\n<h4><b>N<\/b><b>ormaliza<\/b>, <b>identificada<\/b> y <b>agrupa<\/b> todas las <b>referencias<\/b>.<\/h4>\n<\/li>\n<li>\n<h4>Analiza los datos a partir de <b>procesos<\/b> <b>estad\u00edsticos<\/b> que permiten calcular con m\u00e1xima precisi\u00f3n para cada producto: <b>posici\u00f3n de <\/b><b>ranking<\/b><b>, % <\/b><b>de demanda <\/b><b>sobre el total de la demanda, tendencia de la demanda, referencias m\u00e1s buscadas asociadas al producto, rankings hist\u00f3ricos de los \u00faltimos 4 a\u00f1os<\/b>, etc.<\/h4>\n<\/li>\n<li>\n<h4>Genera distintos <b>rankings <\/b><b>de productos<\/b>: <b>GAPs<\/b> que no se encuentran en nuestra gama de producto, productos <b>nuevos<\/b> con demanda reciente, productos <b>obsoletos<\/b>, etc.<\/h4>\n<\/li>\n<li>\n<h4>Informa de <b>equivalencias que faltan<\/b> en el buscador del cat\u00e1logo web.<\/h4>\n<\/li>\n<li>\n<h4>Proporciona informaci\u00f3n de distintos ratios de control a partir de un <b>panel muy intuitivo<\/b>.<\/h4>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/Initial-panel.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4427\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2020\/02\/Initial-panel.png\" alt=\"Initial panel\" width=\"654\" height=\"399\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4><b>Con la ayuda de NEO podr<\/b><b>emos<\/b><b> analizar con precisi\u00f3n la demanda del mercado para conocer perfectamente las necesidades de <\/b><b>los <\/b><b>clientes y optimizar de manera sencilla <\/b><b>y r\u00e1pida <\/b><b>cualquier<\/b><b> <\/b><b>gama de productos<\/b>.<\/h4>\n<h4><\/h4>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics es una herramienta de anal\u00edtica web de la empresa Google lanzada el 14 de noviembre de 2005. Ofrece [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[130,192,16,114,146,98],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-busqueda-en-la-web","tag-google-analytics","tag-market-expert","tag-motor-de-busqueda","tag-neo","tag-tiendas-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics vs NEO para el an\u00e1lisis de b\u00fasquedas de un cat\u00e1logo web - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/google-analytics-vs-neo-analisis-busquedas-catalogo-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics vs NEO para el an\u00e1lisis de b\u00fasquedas de un cat\u00e1logo web - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Google Analytics es una herramienta de anal\u00edtica web de la empresa Google lanzada el 14 de noviembre de 2005. 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