{"id":4561,"date":"2022-09-20T16:01:20","date_gmt":"2022-09-20T16:01:20","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=4561"},"modified":"2022-09-20T16:01:20","modified_gmt":"2022-09-20T16:01:20","slug":"evolucion-la-demanda-espana-2019-2022","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/evolucion-la-demanda-espana-2019-2022\/","title":{"rendered":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022)"},"content":{"rendered":"<h4><strong>Los fabricantes de veh\u00edculos lanzan cada vez m\u00e1s modelos nuevos<\/strong>, a veces son modelos completamente nuevos y en otras ocasiones modelos actuales con cambios mec\u00e1nicos. En Factory Data nos pregunt\u00e1bamos: <strong>\u00bfC\u00f3mo afectaba sobre la demanda, el incremento tan importante de nuevos modelos que existen en el mercado?<\/strong><\/h4>\n<h4>Bien, para poder elaborar el estudio sobre la evoluci\u00f3n de la demanda en los \u00faltimos a\u00f1os, hemos utilizado <strong>datos de 3 millones de b\u00fasquedas realizadas durante el periodo Agosto 2021-Agosto 2022<\/strong> y de<strong> otros 3 millones de b\u00fasquedas realizadas entre Enero y Diciembre de 2019, todas ellas b\u00fasquedas en Espa\u00f1a de Alternadores y Motores de Arranque<\/strong>.<\/h4>\n<h4>Todos estos datos los hemos analizado a partir de la herramienta <a href=\"https:\/\/www.factorydata.com\/en\/\">NEO Manager<\/a> que permite el an\u00e1lisis de la demanda de piezas de recambio.<\/h4>\n<h4>Del an\u00e1lisis de las b\u00fasquedas de <strong>2021-2022<\/strong>, podemos saber que <strong>hay 11.815 Alternadores y Motores de Arranque distintos con demanda en Espa\u00f1a<\/strong>. De estos,<strong> 1.048 productos concentran el 60% de la demanda total<\/strong> y con 1.283 productos m\u00e1s, en total serian 2.331 productos, cubrir\u00edamos el 80% de la demanda total.<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/09\/Demanda-Espa\u00f1a-2022.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4563\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/09\/Demanda-Espa\u00f1a-2022.png\" alt=\"Demanda Espa\u00f1a 2022\" width=\"904\" height=\"307\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>Si ahora realizamos el mismo an\u00e1lisis a partir de las b\u00fasquedas que disponemos de 2019:<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/09\/Demanda-Espa\u00f1a-2019.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4564\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2022\/09\/Demanda-Espa\u00f1a-2019.png\" alt=\"Demanda Espa\u00f1a 2019\" width=\"892\" height=\"309\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>Nos encontramos con interesantes datos:<\/h4>\n<ul>\n<li>\n<h4>El n\u00famero total de <strong>productos distintos con demanda en 2019<\/strong> era de \u00fanicamente 7.904, <strong>un 33% menos de productos que en 2021-2022<\/strong> (11.815).<\/h4>\n<\/li>\n<li>\n<h4>El n\u00famero de productos que necesit\u00e1bamos <strong>en 2019<\/strong> para cubrir el <strong>60% de la demanda<\/strong> era de \u00fanicamente 780,<strong> un 25% de productos menos que en 2021-2022<\/strong> (1.048).<\/h4>\n<\/li>\n<\/ul>\n<h4>De manera muy clara podemos observar que<strong> la demanda en 2021-2022 est\u00e1 disgregada en muchos m\u00e1s productos<\/strong> y que por lo tanto: <strong>\u00a1Necesitaremos un m\u00ednimo de un 25% m\u00e1s de productos en nuestras estanter\u00edas para cubrir el mismo % de demanda que en 2019!<\/strong><\/h4>\n<h4>Realmente el aumento del n\u00famero de modelos distintos de veh\u00edculos en nuestras carreteras est\u00e1 <strong>forzando a los especialistas del recambio a aumentar considerablemente las inversiones en inmovilizado y complica<\/strong> cada vez m\u00e1s <strong>la selecci\u00f3n correcta de productos<\/strong>, para intentar evitar principalmente introducir productos potencialmente obsoletos o de bajo potencial de venta.<\/h4>\n<h4>Utilizar <strong>herramientas para el an\u00e1lisis de la demanda y para la optimizaci\u00f3n de la gama de productos<\/strong> es, hoy en d\u00eda, <strong>crucial para poder mejorar ventas pero sobre todo incrementar la rentabilidad de nuestros inventarios<\/strong>.<\/h4>\n<p>&nbsp;<\/p>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Los fabricantes de veh\u00edculos lanzan cada vez m\u00e1s modelos nuevos, a veces son modelos completamente nuevos y en otras ocasiones [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[36,38,16,146],"class_list":["post-4561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-demanda-mercado","tag-evolucion-de-la-demanda","tag-market-expert","tag-neo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/evolucion-la-demanda-espana-2019-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Los fabricantes de veh\u00edculos lanzan cada vez m\u00e1s modelos nuevos, a veces son modelos completamente nuevos y en otras ocasiones [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factorydata.com\/en\/evolucion-la-demanda-espana-2019-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Factory Data\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T16:01:20+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e\"},\"headline\":\"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022)\",\"datePublished\":\"2022-09-20T16:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Demanda mercado\",\"evolucion de la demanda\",\"market expert\",\"NEO\"],\"articleSection\":[\"NEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/\",\"url\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/\",\"name\":\"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-09-20T16:01:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.factorydata.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.factorydata.com\/#website\",\"url\":\"https:\/\/www.factorydata.com\/\",\"name\":\"Factory Data\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.factorydata.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.factorydata.com\/#organization\",\"name\":\"Factory Data\",\"url\":\"https:\/\/www.factorydata.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/03\/cropped-NEO-logo_color.png\",\"contentUrl\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/03\/cropped-NEO-logo_color.png\",\"width\":801,\"height\":267,\"caption\":\"Factory Data\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.factorydata.com\"],\"url\":\"https:\/\/www.factorydata.com\/en\/author\/factorydata_jyj7320u\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.factorydata.com\/en\/evolucion-la-demanda-espana-2019-2022\/","og_locale":"en_GB","og_type":"article","og_title":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data","og_description":"Los fabricantes de veh\u00edculos lanzan cada vez m\u00e1s modelos nuevos, a veces son modelos completamente nuevos y en otras ocasiones [&hellip;]","og_url":"https:\/\/www.factorydata.com\/en\/evolucion-la-demanda-espana-2019-2022\/","og_site_name":"Factory Data","article_published_time":"2022-09-20T16:01:20+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#article","isPartOf":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/"},"author":{"name":"admin","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e"},"headline":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022)","datePublished":"2022-09-20T16:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/"},"wordCount":405,"publisher":{"@id":"https:\/\/www.factorydata.com\/#organization"},"image":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage"},"thumbnailUrl":"","keywords":["Demanda mercado","evolucion de la demanda","market expert","NEO"],"articleSection":["NEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/","url":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/","name":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022) - Factory Data","isPartOf":{"@id":"https:\/\/www.factorydata.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-09-20T16:01:20+00:00","breadcrumb":{"@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.factorydata.com\/evolucion-la-demanda-espana-2019-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.factorydata.com\/"},{"@type":"ListItem","position":2,"name":"Evoluci\u00f3n de la demanda en Espa\u00f1a (2019-2022)"}]},{"@type":"WebSite","@id":"https:\/\/www.factorydata.com\/#website","url":"https:\/\/www.factorydata.com\/","name":"Factory Data","description":"","publisher":{"@id":"https:\/\/www.factorydata.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.factorydata.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.factorydata.com\/#organization","name":"Factory Data","url":"https:\/\/www.factorydata.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/03\/cropped-NEO-logo_color.png","contentUrl":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/03\/cropped-NEO-logo_color.png","width":801,"height":267,"caption":"Factory Data"},"image":{"@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.factorydata.com"],"url":"https:\/\/www.factorydata.com\/en\/author\/factorydata_jyj7320u\/"}]}},"_links":{"self":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts\/4561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/comments?post=4561"}],"version-history":[{"count":0,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts\/4561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/media?parent=4561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/categories?post=4561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/tags?post=4561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}