{"id":4414,"date":"2022-08-10T15:21:57","date_gmt":"2022-08-10T15:21:57","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=4414"},"modified":"2022-08-10T15:21:57","modified_gmt":"2022-08-10T15:21:57","slug":"diferencia-optimizar-stock-la-gama-producto","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/diferencia-optimizar-stock-la-gama-producto\/","title":{"rendered":"Diferencia entre optimizar el stock y la gama de producto"},"content":{"rendered":"

La optimizaci\u00f3n del stock as\u00ed como de la gama de producto, son procesos muy distintos pero que est\u00e1n totalmente relacionados y son interdependientes.<\/h4>\n

La optimizaci\u00f3n del stock<\/strong> o optimizaci\u00f3n del inventario, consiste en, b\u00e1sicamente, ajustar el stock lo m\u00e1ximo posible sin que repercuta negativamente en los niveles de servicio<\/strong> y por lo tanto consiguiendo que tenga el tama\u00f1o ideal.<\/h4>\n

La optimizaci\u00f3n de la gama de producto<\/strong>, intenta encontrar el conjunto de productos que debemos ofrecer al mercado<\/strong>, tradicionalmente, es un equilibrio<\/strong> entre ofrecer gamas m\u00e1s grandes para maximizar el nivel de servicio al cliente<\/strong> o gamas m\u00e1s peque\u00f1as para minimizar costes<\/strong> asociados a la fabricaci\u00f3n o distribuci\u00f3n.<\/h4>\n

\"Stock<\/a><\/p>\n

Para la gesti\u00f3n del stock, las empresas disponen de muchos datos y herramientas anal\u00edticas<\/strong>, la mayor\u00eda de ERPs del mercado disponen de m\u00f3dulos especializados que funcionan en base a hist\u00f3ricos de ventas y previsiones de la demanda<\/strong> que les gu\u00edan para la toma de decisiones. Adem\u00e1s, en el mercado existen numerosas herramientas especializadas, algunas de ellas son:<\/h4>\n

www.aftermarketanalytics.com<\/a>
\nwww.demandsolutions.com<\/a>
\nwww.e2open.com<\/a>
\nwww.eazystock.com<\/a>
\nwww.icepts.com<\/a>
\nwww.justenough.com<\/a>
\nwww.logility.com<\/a>
\nwww.oniqua.com<\/a>
\nwww.retalon.com<\/a>
\nwww.tradegecko.com<\/a>
\n(SAP, Oracle e IBM tienen tambi\u00e9n sus propias soluciones)<\/h4>\n

Como vemos, la optimizaci\u00f3n del stock es un proceso que en general est\u00e1 muy bien resuelto y que no deber\u00eda plantearnos demasiados problemas.<\/h4>\n

Pero en cambio, cuando hablamos de conseguir la gama de productos correcta, sobre todo en recambios de veh\u00edculos, nos encontramos en que no es nada f\u00e1cil y hoy en d\u00eda sigue siendo mucho m\u00e1s un arte que una ciencia, pero tomar decisiones equivocadas puede ser desastroso<\/strong>.<\/h4>\n

La principal raz\u00f3n<\/strong> para este problema, es que es complicado definir el universo completo de productos disponibles en el mercado<\/strong> y m\u00e1s a\u00fan determinar de una manera anal\u00edtica la toma de decisiones<\/strong>.<\/h4>\n

Este problema realmente se agrava cuando hablamos de los especialistas de recambios<\/strong>, estas empresas son las que deben disponer de gamas de producto m\u00e1s extensas, incorporando continuamente nuevos productos para intentar dar un mejor servicio al mercado, es por esto que son m\u00e1s susceptibles a tener baja rotaci\u00f3n en muchos productos y de generar niveles elevados de obsolescencia<\/strong>.<\/h4>\n

\"Experts<\/a><\/p>\n

Descubrir oportunidades dentro del mercado que un gama no cubre actualmente y sobre todo, determinar por anticipado el potencial de venta que tendr\u00e1n estos nuevos productos, es esencial para incrementar los beneficios y sobre todo la rentabilidad de la empresa<\/strong>.<\/h4>\n

En el mercado existen algunas soluciones que, aunque no sean especializadas para el recambio de automoci\u00f3n, pueden ayudarnos a entender las funcionalidades de este tipo de soluciones:<\/h4>\n

www.analyse2.com<\/a>
\nwww.davinciretail.com<\/a>
\nwww.dotactiv.com<\/a>
\nwww.intelligencenode.com<\/a>
\nwww.justenough.com<\/a>
\nwww.lumidata.com<\/a>
\n(SAP, Oracle e IBM tienen tambi\u00e9n sus propias soluciones)<\/h4>\n

Factory Data dispone de una herramienta espec\u00edfica para especialistas en recambios de automoci\u00f3n, que utiliza la clusterizaci\u00f3n de productos y el an\u00e1lisis de la demanda del mercado, para optimizar la gama de producto y al mismo tiempo poder realizar una gesti\u00f3n pro-activa de manera totalmente autom\u00e1tica<\/strong>.<\/h4>\n

Por\u00a0Joan Cab\u00f3s
\nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

La optimizaci\u00f3n del stock as\u00ed como de la gama de producto, son procesos muy distintos pero que est\u00e1n totalmente relacionados […]<\/p>","protected":false},"author":1,"featured_media":4418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[34,16,146,104],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-introduccion-nuevos-productos","tag-market-expert","tag-neo","tag-planificacion-de-gama"],"yoast_head":"\nDiferencia entre optimizar el stock y la gama de producto - 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