{"id":4067,"date":"2022-02-08T09:06:08","date_gmt":"2022-02-08T09:06:08","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=4067"},"modified":"2022-02-08T09:06:08","modified_gmt":"2022-02-08T09:06:08","slug":"analisis-big-data-la-tecnologia-esta-revolucionando-la-distribucion","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/analisis-big-data-la-tecnologia-esta-revolucionando-la-distribucion\/","title":{"rendered":"An\u00e1lisis de Big Data: la tecnolog\u00eda que est\u00e1 revolucionando la distribuci\u00f3n"},"content":{"rendered":"<h4>\u00bfTe has preguntado alguna vez <strong>c\u00f3mo el an\u00e1lisis de Big Data puede mejorar la rentabilidad de tu negocio?<\/strong> Seguramente s\u00ed.<\/h4>\n<h4>Pues bien, en este art\u00edculo vamos a explicarte de que manera los <strong>distribuidores y mayoristas de recambios de veh\u00edculos se benefician del an\u00e1lisis de Big Data.<\/strong><\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/05\/Demand-schema.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2114\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/05\/Demand-schema.png\" alt=\"Demand schema\" width=\"853\" height=\"191\" \/><\/a><\/p>\n<h4>El an\u00e1lisis de <strong>Big Data<\/strong> es el t\u00e9rmino utilizado para describir el proceso de<strong> examinar grandes conjuntos de datos que son tan vastos y complejos<\/strong> que es imposible analizarlos de manera efectiva con las herramientas tradicionales o de manera manual.<\/h4>\n<h4>Estas son algunas de las <strong>aplicaciones directas m\u00e1s importantes del an\u00e1lisis de Big Data en el sector de la distribuci\u00f3n de recambios de veh\u00edculos:<\/strong><\/h4>\n<ol>\n<li>\n<h4><strong>Mejora en el servicio al cliente<\/strong>. Anticiparse a las necesidades presentes y futuras de los clientes: planificaci\u00f3n del surtido de productos seg\u00fan demanda, mantenimiento de equivalencias seg\u00fan b\u00fasquedas m\u00e1s frecuentes, etc.<\/h4>\n<\/li>\n<li>\n<h4><strong>Mejora en la toma de decisiones<\/strong>. Por ejemplo, realizando compras m\u00e1s eficientes al reducir totalmente productos de muy baja rentabilidad o directamente \u00abno vendibles\u00bb.<\/h4>\n<\/li>\n<li>\n<h4><strong>Campa\u00f1as de marketing efectivas<\/strong>. Disponiendo de informaci\u00f3n clave sobre el comportamiento del cliente, tema crucial para determinar a qu\u00e9 audiencias dirigirse para cada acci\u00f3n comercial.<\/h4>\n<\/li>\n<li>\n<h4><strong>Optimizaci\u00f3n del tiempo<\/strong>. Consiguiendo simplificar, sistematizar y automatizar procesos de an\u00e1lisis y gesti\u00f3n que involucran un gran volumen de datos.<\/h4>\n<\/li>\n<\/ol>\n<h4><strong>La batalla no ha hecho m\u00e1s que comenzar, es totalmente esencial que los distribuidores inviertan agresivamente en sistemas centrales que permitan el desarrollo de an\u00e1lisis de Big Data a lo largo del tiempo.<\/strong><\/h4>\n<h4><strong>Sin lugar a dudas, las empresas que adopten el an\u00e1lisis de Big Data ser\u00e1n las futuras ganadoras.<\/strong><\/h4>\n<h4><strong>Factory Data<\/strong> pone a disposici\u00f3n del sector de recambios <strong>herramientas gratuitas<\/strong> para iniciarse en el an\u00e1lisis de Big Data. No dude en ponerse en contacto con nosotros.<\/h4>\n<p>Por\u00a0Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfTe has preguntado alguna vez c\u00f3mo el an\u00e1lisis de Big Data puede mejorar la rentabilidad de tu negocio? Seguramente s\u00ed. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[110,146],"class_list":["post-4067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-big-data","tag-neo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lisis de Big Data: la tecnolog\u00eda que est\u00e1 revolucionando la distribuci\u00f3n - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/analisis-big-data-la-tecnologia-esta-revolucionando-la-distribucion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lisis de Big Data: la tecnolog\u00eda que est\u00e1 revolucionando la distribuci\u00f3n - Factory Data\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe has preguntado alguna vez c\u00f3mo el an\u00e1lisis de Big Data puede mejorar la rentabilidad de tu negocio? 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