{"id":3978,"date":"2021-12-07T08:48:00","date_gmt":"2021-12-07T08:48:00","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=3978"},"modified":"2021-12-07T08:48:00","modified_gmt":"2021-12-07T08:48:00","slug":"invisible-power-technology","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/invisible-power-technology\/","title":{"rendered":"The invisible power of technology"},"content":{"rendered":"<h4>We all want everything at our companies to work perfectly, for all processes to be as automated as possible and for everything to function like clockwork.<\/h4>\n<h4>If you picture a company like a big iceberg, all the <strong>infrastructures<\/strong> (warehouses, offices, etc) and <strong>material assets<\/strong> (stock) <strong>would be the visible part<\/strong>, what the world sees, our letter of introduction to the exterior. In this part there is always more money available to invest, it always seems like too little and we tend to think: the more, the better.<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_iceberg-ENG.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3980\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_iceberg-ENG.png\" alt=\"Tecnology_power_iceberg ENG\" width=\"225\" height=\"225\" \/><\/a><\/h4>\n<h4>But then we have<strong> the ice under the water, the part that goes unseen but is what really makes our company work better or worse<\/strong>. Currently, this internal part depends totally on various tasks which are automated in our computer systems.<\/h4>\n<h4>Although many companies have begun to use <strong>Big Data tools<\/strong> to analyse different processes and invest in improving their computer systems, we sincerely believe there is still a long way to go.<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Technology.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3981\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Technology.png\" alt=\"Technology\" width=\"220\" height=\"199\" \/><\/a><br \/>\nTo improve their level of customer service, <strong>manufacturers and wholesalers<\/strong> alike make major investments in big warehouses with thousands of reference number available, but sometimes I wonder:<\/h4>\n<h4>What is the point of having large-capacity warehouses if we <strong>fail to optimise the selection of products<\/strong> inside?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_Excess.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3982\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_Excess.png\" alt=\"Tecnology_power_Excess\" width=\"426\" height=\"200\" \/><\/a><\/p>\n<h4>What\u2019s the point of offering a lot of products if we don\u2019t analyse whether <strong>our customers can find them easily or not<\/strong>?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_losts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3983\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/12\/Tecnology_power_losts.png\" alt=\"Tecnology_power_losts\" width=\"699\" height=\"133\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Let\u2019s wake up to the fact that investing in <strong>information technologies<\/strong> will make our companies much more profitable. Investing in the invisible part of the iceberg of our companies, although it\u2019s hard to believe, could give us a <strong>10-times-greater return on our investment<\/strong> than what we get for investing in the visible and tangible part.<\/h4>\n<p>By Joan Cab\u00f3s<br \/>\nCEO &amp;\u00a0founder<\/p>","protected":false},"excerpt":{"rendered":"<p>We all want everything at our companies to work perfectly, for all processes to be as automated as possible and [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[142],"tags":[110,140],"class_list":["post-3978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factory-data-2","tag-big-data","tag-factory-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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