{"id":3955,"date":"2021-11-09T11:58:47","date_gmt":"2021-11-09T11:58:47","guid":{"rendered":"https:\/\/www.factorydata.com\/?p=3955&amp;lang=es"},"modified":"2021-11-09T11:58:47","modified_gmt":"2021-11-09T11:58:47","slug":"caso-de-exito-msmc","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/caso-de-exito-msmc\/","title":{"rendered":"Caso de \u00e9xito: MSMC"},"content":{"rendered":"<h4><a href=\"https:\/\/msmc.es\/\" target=\"_blank\" rel=\"noopener\">MSMC<\/a> se define como una empresa moderna y competitiva que distribuye recambios en el sector veh\u00edculo ligero e industrial en toda Espa\u00f1a, Portugal y Am\u00e9rica del sur. Est\u00e1n convencidos de que para ser competitivos en el mercado actual, tienen que concentrarse en su verdadero valor a\u00f1adido para sobrevivir y sobre todo crecer.<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3957\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC.png\" alt=\"MSMC\" width=\"714\" height=\"242\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Massimo Gentile, managing director de MSMC, nos explica que<strong> la gesti\u00f3n de los datos siempre ha sido una tarea a la que le dedican muchas horas de trabajo y que nunca pueden dar por terminada<\/strong>.<\/h4>\n<h4>MSMC recurri\u00f3 a Factory Data en septiembre de 2020 porque <strong>buscaban una soluci\u00f3n definitiva que los ayudara a optimizar su gesti\u00f3n de los datos y el an\u00e1lisis de productos<\/strong>.<\/h4>\n<h4>Lo primero que hicimos fu\u00e9 cargar todas las tablas de equivalencias de la marca propia de MSMC, que se llama CD-KB, as\u00ed como la de otros proveedores que distribuyen, como por ejemplo ABS All Brake Systems BV.<\/h4>\n<h4>Toda la informaci\u00f3n recibida se proces\u00f3 para detectar errores, pero sobre todo para poder <strong>conectarla con nuestra tecnolog\u00eda de clusterizaci\u00f3n de datos que aumenta la conectividad en hasta un +400%<\/strong>.<\/h4>\n<h4>Ahora llegaba el momento de integrar nuestras distintas tecnolog\u00edas en su p\u00e1gina web:<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC-web.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3958\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC-web.png\" alt=\"MSMC web\" width=\"454\" height=\"357\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>Se decidi\u00f3 integrar la siguiente tecnolog\u00eda:<\/h4>\n<ol>\n<li>\n<h4><strong>B\u00fasqueda autom\u00e1tica de soluciones de producto<\/strong>. Para encontrar referencias en las familias y proveedores que trabaja MSMC cuando no se encuentran disponibles en su propia base de datos.<\/h4>\n<\/li>\n<li>\n<h4><strong>Monitorizaci\u00f3n de toda la actividad de b\u00fasqueda<\/strong> en la p\u00e1gina web para analizar la demanda sobre productos y poder gestionar la gama de producto de una forma m\u00e1s \u00f3ptima.<\/h4>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC-NEO-CAS.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3961\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/11\/MSMC-NEO-CAS.png\" alt=\"MSMC - NEO CAS\" width=\"646\" height=\"313\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>Despu\u00e9s de varios meses en funcionamiento, podemos extraer las siguientes conclusiones:<\/h4>\n<ul>\n<li>\n<h4>El trabajo de <strong>mantenimiento de equivalencias en las familias clusterizadas se ha reducido un 80%<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4>Se ha incrementado <strong>+25% los resultados en las b\u00fasquedas de la p\u00e1gina web<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4>La monitorizaci\u00f3n de la web permite conocer la demanda general y la particular de cada cliente, para poder <strong>analizar el nivel de servicio que est\u00e1s ofreciendo a los clientes<\/strong>.<\/h4>\n<\/li>\n<li>\n<h4>La informaci\u00f3n de demanda permite cada mes <strong>detectar los productos con m\u00e1s demanda que se deben incorporar<\/strong> as\u00ed como poder <strong>analizar potenciales obsoletos para eliminarlos del almac\u00e9n<\/strong>.<\/h4>\n<\/li>\n<\/ul>\n<h4><\/h4>\n<h4><strong>La tecnolog\u00eda en inteligencia en datos de automoci\u00f3n y de Big Data permite mejorar la manera en que te relacionas con los datos y productos, reduciendo todo tiempo de gesti\u00f3n y aprovechando todo el potencial del mercado.<\/strong><\/h4>\n<p>By Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>MSMC se define como una empresa moderna y competitiva que distribuye recambios en el sector veh\u00edculo ligero e industrial en [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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