{"id":3668,"date":"2021-05-18T13:57:08","date_gmt":"2021-05-18T13:57:08","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=3668&amp;lang=es"},"modified":"2021-05-18T13:57:08","modified_gmt":"2021-05-18T13:57:08","slug":"busqueda-de-recambio-en-la-posventa","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/busqueda-de-recambio-en-la-posventa\/","title":{"rendered":"B\u00fasqueda de recambio en la posventa"},"content":{"rendered":"<h4><strong>La b\u00fasqueda de piezas en la posventa es realmente un gran problema<\/strong>, de hecho existen empresas especializadas en la implementaci\u00f3n de tecnolog\u00eda para ayudar en la b\u00fasqueda y la localizaci\u00f3n del recambio.<\/h4>\n<h4>Tenemos que pensar que un <strong>veh\u00edculo est\u00e1 formado por entre 70.000-90.000 piezas<\/strong>, as\u00ed que estamos hablando de una cuesti\u00f3n nada trivial.<\/h4>\n<p><a href=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/05\/Buscar-recambio.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3671\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/05\/Buscar-recambio.png\" alt=\"Buscar recambio\" width=\"450\" height=\"309\" \/><\/a><\/p>\n<h4><\/h4>\n<h4>Aunque el mecanismo m\u00e1s preciso para buscar recambio para un veh\u00edculo es la <strong>matr\u00edcula o n.\u00ba de bastidor<\/strong>, este sistema <strong>presenta m\u00faltiples problem\u00e1ticas<\/strong>:<\/h4>\n<ul>\n<li>\n<h4>No todos los segmentos de veh\u00edculos est\u00e1n disponibles en estas bases de datos (agr\u00edcolas, marino, industrial, etc).<\/h4>\n<\/li>\n<li>\n<h4>No existen bases de datos o web services que ofrezcan datos de todos los fabricantes.<\/h4>\n<\/li>\n<li>\n<h4>Estos buscadores localizan recambio OE (del fabricante del veh\u00edculo) con lo cual el enlace con el producto de posventa no es directo.<\/h4>\n<\/li>\n<\/ul>\n<h4><a href=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/02\/DB-type-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3507\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/02\/DB-type-1.png\" alt=\"DB type-1\" width=\"400\" height=\"90\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>La alternativa m\u00e1s l\u00f3gica a <strong>buscar recambio<\/strong> a partir de la matr\u00edcula o n.\u00ba de bastidor, es realizarlo <strong>a partir de una marca, modelo, tipo y a\u00f1o<\/strong>. Existen bases de datos que contienen parques de veh\u00edculos definidos (simplificaci\u00f3n de todos los veh\u00edculos existentes) para que los fabricantes de recambio asocien sus productos a estas definiciones de veh\u00edculos, quiz\u00e1s la m\u00e1s conocida es la de Tecdoc. Pero este mecanismo de b\u00fasqueda tambi\u00e9n <strong>presenta m\u00faltiples problem\u00e1ticas<\/strong>:<\/h4>\n<ul>\n<li>\n<h4>No existe ninguna base de datos que defina un parque de veh\u00edculos universal para todo tipo de segmentos de aplicaci\u00f3n.<\/h4>\n<\/li>\n<li>\n<h4>Podemos encontrar distintas bases de datos de parques de veh\u00edculos con lo cual no es f\u00e1cil comparar sus resultados o integrarlas en un \u00fanico buscador.<\/h4>\n<\/li>\n<li>\n<h4>Es muy costoso mantener el enlace entre veh\u00edculos y productos, con lo cual los peque\u00f1os fabricantes no disponen de esta informaci\u00f3n.<\/h4>\n<\/li>\n<li>\n<h4>Hay muchos tipos de piezas donde la b\u00fasqueda a partir de un parque de veh\u00edculos no aporta la precisi\u00f3n necesaria. Por ejemplo en piezas como la caja de cambios o alternador, donde para un mismo veh\u00edculo podemos encontrar hasta m\u00e1s de 5 posibilidades distintas de piezas.<\/h4>\n<\/li>\n<\/ul>\n<h4><a href=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/DB-type-6.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3525\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/DB-type-6.png\" alt=\"DB type-6\" width=\"431\" height=\"171\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4>A partir de aqu\u00ed, \u00bfQu\u00e9 alternativas de b\u00fasqueda nos queda? Una opci\u00f3n es <strong>realizar la b\u00fasqueda de producto a partir de la referencia<\/strong>. Este mecanismo presenta algunas ventajas e inconvenientes.<\/h4>\n<h4>Ventajas:<\/h4>\n<ul>\n<li>\n<h4>La mayor\u00eda de fabricantes disponen de cruces de equivalencias con lo que se convierte en un mecanismo de b\u00fasqueda universal.<\/h4>\n<\/li>\n<li>\n<h4>La b\u00fasqueda por referencia es un mecanismo que permite comparar resultados de distintos fabricantes de manera directa y sencilla.<\/h4>\n<\/li>\n<li>\n<h4>La precisi\u00f3n de la b\u00fasqueda es m\u00e1xima pues encontramos resultados asociados al recambio exacto que buscamos, por ejemplo para este tipo de productos: <strong>Turbos, compresores a\/c, motores de arranque, alternadores<\/strong>, etc.<\/h4>\n<\/li>\n<\/ul>\n<h4>Inconvenientes:<\/h4>\n<ul>\n<li>\n<h4>No siempre es posible disponer de la referencia del recambio que necesitamos.<\/h4>\n<\/li>\n<li>\n<h4>No todos los recambios se buscan por referencia, por ejemplo: bater\u00edas, neum\u00e1ticos, aceites, etc.<\/h4>\n<\/li>\n<\/ul>\n<h4><a href=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/05\/Buscar-recambio-referencia.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3672\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2021\/05\/Buscar-recambio-referencia.png\" alt=\"Buscar recambio referencia\" width=\"306\" height=\"258\" \/><\/a><\/h4>\n<h4><\/h4>\n<h4><strong>Como vemos la b\u00fasqueda de recambio es una cuesti\u00f3n muy compleja, cualquier tecnolog\u00eda de b\u00fasqueda que incorporemos a nuestras empresas nos reportar\u00e1 un mejor nivel de servicio al cliente y m\u00e1s ventas.<\/strong><\/h4>\n<p>By Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>La b\u00fasqueda de piezas en la posventa es realmente un gran problema, de hecho existen empresas especializadas en la implementaci\u00f3n [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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