{"id":3567,"date":"2021-04-15T16:07:20","date_gmt":"2021-04-15T16:07:20","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=3567&lang=es"},"modified":"2021-04-15T16:07:20","modified_gmt":"2021-04-15T16:07:20","slug":"recibimos-la-informacion-mas-util-de-nuestros-proveedores","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/recibimos-la-informacion-mas-util-de-nuestros-proveedores\/","title":{"rendered":"\u00bfRecibimos la informaci\u00f3n m\u00e1s \u00fatil de nuestros proveedores?"},"content":{"rendered":"

Esta semana he le\u00eddo en una noticia del sector donde un fabricante hab\u00eda incorporado unas 100 nuevas referencias de alternadores y motores de arranque.<\/h4>\n

Comentaban que ahora, sus m\u00e1s de 1200 referencias proporcionan una cobertura del parque superior al 80%<\/strong>.<\/h4>\n

En principio todo son buenas noticias para sus clientes, \u00bfpero alguien se ha parado a pensar si?<\/h4>\n

1) \u00bfEstas nuevas referencias son productos duplicados a los que ya ten\u00edan, y por lo tanto no aportan valor a\u00f1adido al mercado, o son productos nuevos interesantes con un alto nivel de demanda?<\/h4>\n

2) \u00bfA qu\u00e9 parque de veh\u00edculos se refieren hablando de una cobertura superior al 80%? Veh\u00edculos ligeros, camiones, agr\u00edcola, industrial, marino, etc. etc.<\/h4>\n

En definitiva, lo que queremos preguntarnos es: \u00bfLa informaci\u00f3n comercial que nos proporcionan nuestros proveedores nos es realmente \u00fatil para tomar las mejores decisiones?<\/strong><\/h4>\n

\"Jeroglifico\"<\/a><\/p>\n

Porque…<\/h4>\n

\u00bfDe qu\u00e9 nos sirve incorporar nuevas referencias si no conocemos los niveles de demand<\/strong>a y quiz\u00e1s no las venderemos o se vender\u00e1n muy poco?<\/h4>\n

\u00bfDe qu\u00e9 nos sirve incrementar el % de cobertura del parque (sea el que sea) si no sabemos el % de demanda<\/strong> al que corresponde?<\/h4>\n

Si planteamos un caso extremo, perfectamente podr\u00edamos confeccionar un estock que cubriese el 90% de la variedad del parque de veh\u00edculos, del segmento de aplicaci\u00f3n que queramos, que tuviese menos del 10% de cobertura de la demanda. Es decir, \u00a1estar\u00edamos invirtiendo much\u00edsimo dinero para no poder vender pr\u00e1cticamente nada! Esto es as\u00ed porque la distribuci\u00f3n de la demanda en los productos es como una gran pir\u00e1mide.<\/h4>\n

\"Pir\u00e1mide\"<\/a><\/p>\n

 <\/p>\n

Todo y esto, \u00bfPorqu\u00e9 nuestro sector continua hablando de indicadores intrascendentes como: el n\u00famero de referencias o del % de cobertura de los parques de veh\u00edculos<\/strong>?<\/h4>\n

Cuando lo realmente importa es: el NIVEL DE DEMANDA<\/strong> que tiene cada producto y sobre todo el % DE COBERTURA<\/strong> que ofrece una gama de producto respecto la demanda del mercado.<\/h4>\n

Respecto las referencias nuevas que este fabricante ha incorporado , \u00bfQu\u00e9 podemos decir de ellas respecto la demanda del mercado?<\/h4>\n

1) Todas las referencias en conjunto, cubren un 4.40% de la demanda global en Europa<\/strong>, un 4.80% de la demanda global en Espa\u00f1a y un 4.00% de la demanda global en Italia:<\/h4>\n

\"Total<\/a><\/p>\n

2) Aunque la gran mayor\u00eda de las referencias incorporadas tienen buena demanda en el mercado, tambi\u00e9n encontramos algunas referencias que tienen actualmente muy poca demanda<\/strong>. Por ejemplo, el producto asociado a la referencia RENAULT \u201c045903023H\u201d se encuentra en la posici\u00f3n 5000 del ranking de demanda en Europa, por lo tanto seria de muy poco inter\u00e9s incorporarla:<\/h4>\n

\"Example<\/a><\/p>\n

Como vemos, el Big Data para an\u00e1lisis de datos y para el an\u00e1lisis de la demanda permite a las empresas tomar las decisiones m\u00e1s adecuadas y poder mejorar de manera constante la rentabilidad de sus negocios.<\/strong><\/h4>\n

By Joan Cab\u00f3s
\nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

Esta semana he le\u00eddo en una noticia del sector donde un fabricante hab\u00eda incorporado unas 100 nuevas referencias de alternadores […]<\/p>","protected":false},"author":1,"featured_media":3568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[138],"tags":[110,38,146,104],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factory-data","tag-big-data","tag-evolucion-de-la-demanda","tag-neo","tag-planificacion-de-gama"],"yoast_head":"\n\u00bfRecibimos la informaci\u00f3n m\u00e1s \u00fatil de nuestros proveedores? 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