{"id":3541,"date":"2021-03-17T11:49:21","date_gmt":"2021-03-17T11:49:21","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=3541&lang=es"},"modified":"2021-03-17T11:49:21","modified_gmt":"2021-03-17T11:49:21","slug":"industrial-agricola-o-marino-gestionar-gamas-de-producto-complejas","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/industrial-agricola-o-marino-gestionar-gamas-de-producto-complejas\/","title":{"rendered":"Industrial, Agr\u00edcola o Marino: gestionar gamas de producto complejas."},"content":{"rendered":"

Gestionar el recambio de veh\u00edculos para los segmentos de aplicaci\u00f3n Industrial, Agr\u00edcola o Marino (entre otros) representan una complejidad a\u00f1adida<\/strong>. En un art\u00edculo anterior ya adelant\u00e1bamos algunas de las claves principales en estos segmentos de aplicaci\u00f3n: Art\u00edculo\u00a0<\/a><\/h4>\n

\"Special_segments\"<\/a><\/h4>\n

Por un lado no disponemos de un parque de veh\u00edculos<\/strong> que estructure todas las aplicaciones existentes y por el otro, la informaci\u00f3n disponible<\/strong> en el mercado es m\u00e1s escasa y m\u00e1s dif\u00edcil de encontrar<\/strong>.<\/h4>\n

Si a todo esto le a\u00f1adimos que el coste de estos recambios<\/strong> es normalmente mucho mayor que el de los veh\u00edculo ligeros, nos encontramos delante de un importante reto para los mayoristas, distribuidores y fabricantes.<\/h4>\n

\u00bfCu\u00e1les son los productos que debemos fabricar o almacenar para nuestros clientes? \u00bfC\u00f3mo podemos mejorar nuestras decisiones?<\/strong><\/h4>\n

\"Product<\/a><\/p>\n

Bueno, ya me perdonar\u00e9is, pero activando por un momento el modo sarc\u00e1stico, siempre podemos utilizar el m\u00e9todo de prueba-error, vamos incorporando o fabricando productos y ya vamos viendo sobre la marcha si se van vendiendo bien o no tienen mucha demanda, o si hay algunos que nos faltan y vamos decidiendo incorporarlos a lo largo de los meses.<\/h4>\n

\"Bingo\"<\/a><\/p>\n

Factory Data ha desarrollado un sistema totalmente novedoso<\/strong> que combina por un lado la definici\u00f3n de todos los productos existentes en el mercado<\/strong>, para cualquier segmento de aplicaci\u00f3n que queramos analizar, y por el otro informaci\u00f3n precisa de los niveles de demanda<\/strong>, de cualquier zona geogr\u00e1fica, para as\u00ed estimar los potenciales de venta de todos los productos existentes.<\/h4>\n

Hace unos meses, ya explicamos en un art\u00edculo el proceso que realizamos: Art\u00edculo<\/a>, pero ahora vamos a explicar como ponemos en pr\u00e1ctica esta tecnolog\u00eda, para el caso que nos ocupa:<\/h4>\n

1) Seleccionamos una familia de producto<\/strong> and segmento de aplicaci\u00f3n<\/strong> para saber todos los productos que existen en el mercado<\/strong>.<\/h4>\n

\"NEO_Industrial_paso_1\"<\/a><\/p>\n

2) Seleccionamos un repositorio de se\u00f1ales de demanda<\/strong> que representan la demanda del mercado en una zona geogr\u00e1fica espec\u00edfica.<\/h4>\n

\"NEO_Industrial_paso_2\"<\/a><\/p>\n

3) Combinamos ambos datos para confeccionar un ranking de productos ordenado por su nivel de demanda<\/strong>.<\/h4>\n

\"NEO_Industrial_paso_3\"<\/a><\/p>\n

4) Suministramos al sistema el listado de referencias que actualmente fabricamos o distribuimos<\/strong>.<\/h4>\n

\"NEO_Industrial_paso_4\"<\/a><\/p>\n

5) El sistema ahora puede detectar todos los productos que nos faltan con mayor potencial de venta<\/strong>. Opcionalmente podemos seleccionar varios fabricantes o distribuidores para saber quienes tiene actualmente en su gama de producto estos productos que nos faltan.<\/h4>\n

\"NEO_Industrial_paso_5\"<\/a><\/p>\n

Y ahora todo lo que tenemos que hacer es analizar<\/strong> 1 a 1 los productos, siguiendo el orden establecido seg\u00fan el potencial de venta<\/strong> que tienen, para decidir si queremos fabricarlos o adquirirlos.<\/h4>\n

En menos de 1 hora de dedicaci\u00f3n al mes podemos gestionar de manera \u00f3ptima nuestra gama de producto incorporando los productos con mayor potencial de venta y eliminando aquellos que ya son obsoletos.<\/strong><\/h4>\n

 <\/p>\n

By Joan Cab\u00f3s
\nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

Gestionar el recambio de veh\u00edculos para los segmentos de aplicaci\u00f3n Industrial, Agr\u00edcola o Marino (entre otros) representan una complejidad a\u00f1adida. […]<\/p>","protected":false},"author":1,"featured_media":3543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[110,38,146,104],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-big-data","tag-evolucion-de-la-demanda","tag-neo","tag-planificacion-de-gama"],"yoast_head":"\nIndustrial, Agr\u00edcola o Marino: gestionar gamas de producto complejas. - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/industrial-agricola-o-marino-gestionar-gamas-de-producto-complejas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrial, Agr\u00edcola o Marino: gestionar gamas de producto complejas. - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Gestionar el recambio de veh\u00edculos para los segmentos de aplicaci\u00f3n Industrial, Agr\u00edcola o Marino (entre otros) representan una complejidad a\u00f1adida. 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