{"id":3279,"date":"2020-10-01T15:21:21","date_gmt":"2020-10-01T15:21:21","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=3279"},"modified":"2020-10-01T15:21:21","modified_gmt":"2020-10-01T15:21:21","slug":"what-we-do-is-crazy","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/what-we-do-is-crazy\/","title":{"rendered":"What we do is crazy!"},"content":{"rendered":"<h4>Today I was thinking \u2013 actually, I&#8217;ve thought so for awhile \u2013 that <strong>what we&#8217;ve been doing since some time at Factory Data is crazy!<\/strong><\/h4>\n<h4>But this week, after reading an interview where it was said that <strong>to be an entrepreneur, you have to ignore the established order and do it opposite direction<\/strong> from the rest to find original solutions (La Vanguardia, September 25th 2020), I realized that in some cases, <strong>craziness is a good sign!<\/strong><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3269 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Vehicle_old-300x204.png\" alt=\"Vehicle_old\" width=\"444\" height=\"302\" \/><\/p>\n<h4>In this article I want to explain, in a very simplified way, one of the processes we go through to make our <strong>clients\u2019 business work more effectively and optimize the way they manage data complexity in automotive<\/strong>. It\u2019ll sound crazy to you, but we do it every month&#8230;<\/h4>\n<h4>1) We collect up to <strong>40 million searches<\/strong> of reference numbers performed in the past four years until now and randomly select a statistically big enough representative set.<\/h4>\n<p><img decoding=\"async\" class=\"wp-image-3270 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_1-300x153.png\" alt=\"Crazy_1\" width=\"441\" height=\"225\" \/><\/p>\n<h4>All these selected <strong>searches are identified as reference numbers among the millions of references number that exists<\/strong> in the market to know what they are, and we <strong>check whether the client have the solution in his product range or not.<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-3271 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_2B-300x73.png\" alt=\"Crazy_2B\" width=\"460\" height=\"112\" \/><\/p>\n<h4><\/h4>\n<h4>=&gt; [First important information for the client] We calculate what percentage of the searched reference numbers are covered by his product range. This tells him <strong>what percentage of coverage his product range offers in relation to market demand.<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3272 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_3-300x91.png\" alt=\"Crazy_3\" width=\"458\" height=\"139\" \/><\/p>\n<h4><\/h4>\n<h4>2) All the <strong>searched reference numbers<\/strong> in the selected set <strong>are grouped<\/strong>\u00a0either into client products, because the client has the product solution, or to missing products (gaps) because he doesn\u2019t have it.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3273 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_4B-300x190.png\" alt=\"Crazy_4B\" width=\"452\" height=\"286\" \/><\/p>\n<h4><\/h4>\n<h4>=&gt; [Second important information for the client] <strong>We organize all the products<\/strong> (both the products in the client\u2019s product range and the gaps) in descending order according to the number of searches performed in the last 12 months; products<strong>\u00a0can now be analyzed by priority of importance!<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3274 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_5-300x97.png\" alt=\"Crazy_5\" width=\"489\" height=\"158\" \/><\/p>\n<h4><\/h4>\n<h4>3) If he has a website, we check to make sure the site brings up a result of their products for the most-searched reference numbers; otherwise, <strong>his customers won\u2019t be able to find them neither!<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3275 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_6-300x72.png\" alt=\"Crazy_6\" width=\"467\" height=\"112\" \/><\/p>\n<h4><\/h4>\n<h4>=&gt; [Third important information for the client] We <strong>alert him to the most important cross-references missing from his DB.<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3276 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_7-300x142.png\" alt=\"Crazy_7\" width=\"344\" height=\"163\" \/><\/p>\n<h4><\/h4>\n<h4>4) We make all this information accessible through a <strong>very user friendly graphical interface<\/strong>. In addition, the data can be combined and filtered with information on suppliers, application segments, country specific demand, catalog data, etc&#8230;<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3277 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_7-2-300x178.png\" alt=\"Crazy_7-2\" width=\"450\" height=\"267\" \/><\/p>\n<h4><\/h4>\n<h4>\u2026 but most importantly: <strong>what has the customer had to do in order to receive and access all this strategic information<\/strong> done from million of data and billions of calculations? <strong>NOTHING<\/strong>.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3278 aligncenter\" src=\"http:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/Crazy_8-300x200.png\" alt=\"Crazy_8\" width=\"416\" height=\"277\" \/><\/p>\n<h4>The whole system is fed all the necessary data in an independent way, and all the information shown is automatically generated.<\/h4>\n<h4><strong>So, if you want, welcome to the madness, welcome to the future!<\/strong><\/h4>\n<p>By Joan Cab\u00f3s<br \/>\nCEO &amp; founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Today I was thinking \u2013 actually, I&#8217;ve thought so for awhile \u2013 that what we&#8217;ve been doing since some time [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[110,16,146],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo-en","tag-big-data","tag-market-expert","tag-neo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What we do is crazy! 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