{"id":2496,"date":"2019-09-06T09:09:33","date_gmt":"2019-09-06T09:09:33","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=2496&lang=es"},"modified":"2019-09-06T09:09:33","modified_gmt":"2019-09-06T09:09:33","slug":"busqueda-en-la-web-lo-que-no-se-mide-no-se-puede-mejorar","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/busqueda-en-la-web-lo-que-no-se-mide-no-se-puede-mejorar\/","title":{"rendered":"B\u00fasqueda en la web: Lo que no se mide, no se puede mejorar."},"content":{"rendered":"

El an\u00e1lisis web (en ingl\u00e9s, web analytics) es un conjunto de t\u00e9cnicas relacionadas con el an\u00e1lisis de datos relativos al tr\u00e1fico en un sitio web con el objetivo de entender su tr\u00e1fico como punto de partida para optimizar diversos aspectos del mismo. Se utiliza como herramienta para la investigaci\u00f3n de mercado y para evaluar y mejorar la efectividad de un sitio web. [wikipedia<\/a>]<\/h4>\n

La herramienta de an\u00e1lisis web m\u00e1s popular es: Google Analytics. Aqu\u00ed est\u00e1n sus m\u00e9tricas m\u00e1s populares:<\/h4>\n

\"Metrics-Table1<\/a><\/p>\n

Cuando nos centramos en una tienda o cat\u00e1logo web, la b\u00fasqueda en la web<\/strong> adquiere una relevancia m\u00e1xima. Echemos un vistazo con m\u00e1s profundidad a esta funcionalidad tan importante.<\/h4>\n

La b\u00fasqueda en la web es una funcionalidad que proporciona un sitio web en forma de cuadro de b\u00fasqueda, a trav\u00e9s del cual los visitantes del sitio pueden buscar productos.<\/h4>\n

\"Search<\/a><\/p>\n

El an\u00e1lisis de las b\u00fasquedas<\/strong> consiste en utilizar los datos de b\u00fasqueda para investigar interacciones espec\u00edficas entre los usuarios del buscador, el buscador y el contenido generado como resultado de la b\u00fasqueda. El an\u00e1lisis resultante y la agregaci\u00f3n de las estad\u00edsticas del motor de b\u00fasqueda se pueden utilizar para marketing en motores de b\u00fasqueda (SEM) y optimizaci\u00f3n para motores de b\u00fasqueda (SEO). En otras palabras, el an\u00e1lisis de b\u00fasquedas ayuda a los propietarios de sitios web a comprender y mejorar el rendimiento en los motores de b\u00fasqueda. [wikipedia<\/a>]<\/h4>\n

Google Analytics dispone de una funcionalidad espec\u00edfica para el an\u00e1lisis de b\u00fasquedas en la web, que cubre perfectamente nuestras necesidades cuando lo que queremos analizar son b\u00fasquedas de texto. Sin embargo, cuando nuestro motor de b\u00fasqueda es un motor de b\u00fasqueda de piezas de recambio<\/strong>, nuestras necesidades de an\u00e1lisis se vuelven mucho m\u00e1s complejas.<\/h4>\n

Market Expert<\/strong> es una plataforma de an\u00e1lisis de demanda capaz de analizar b\u00fasquedas de piezas de recambio de veh\u00edculos. Veamos cu\u00e1les son sus beneficios para el an\u00e1lisis de b\u00fasqueda y c\u00f3mo puede complementar el an\u00e1lisis de b\u00fasqueda de Google Analytics:<\/h4>\n

\"Metrics-Table2<\/a><\/p>\n

Como vemos, cuando necesitamos analizar b\u00fasquedas de referencias de piezas, Market Expert nos aporta una informaci\u00f3n a nivel de producto que nos permitir\u00e1 analizar y mejorar de una forma muy sencilla nuestra gama de producto<\/strong> (an\u00e1lisis de la demanda de un producto y productos m\u00e1s buscados no encontrados) as\u00ed como los resultados de nuestro buscador<\/strong> (cruces que faltan m\u00e1s populares).<\/h4>\n

\"Metrics-Panel<\/a><\/p>\n

 <\/p>\n

<\/h4>\n

En este caso podemos decir claramente de que la uni\u00f3n hace la fuerza: Google Analytics + Market Expert<\/strong>.<\/h4>\n

Market Expert<\/strong>: plataforma de an\u00e1lisis de la demanda para recambios de autom\u00f3vil.<\/h4>","protected":false},"excerpt":{"rendered":"

El an\u00e1lisis web (en ingl\u00e9s, web analytics) es un conjunto de t\u00e9cnicas relacionadas con el an\u00e1lisis de datos relativos al […]<\/p>","protected":false},"author":1,"featured_media":2489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[130,16,96,114,98],"class_list":["post-2496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-busqueda-en-la-web","tag-market-expert","tag-mejora-del-rendimiento-del-motor-de-busqueda","tag-motor-de-busqueda","tag-tiendas-on-line"],"yoast_head":"\nB\u00fasqueda en la web: Lo que no se mide, no se puede mejorar. - 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