{"id":2454,"date":"2019-08-19T16:25:59","date_gmt":"2019-08-19T16:25:59","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=2454&amp;lang=es"},"modified":"2019-08-19T16:25:59","modified_gmt":"2019-08-19T16:25:59","slug":"soluciones-de-producto-proveedores-europeos","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/soluciones-de-producto-proveedores-europeos\/","title":{"rendered":"Soluciones de producto: proveedores Europeos"},"content":{"rendered":"<h4>En Europa existen distintos proveedores de piezas de recambio que ofrecen soluciones de producto para substituir piezas de veh\u00edculos (veh\u00edculo ligero, industrial, cami\u00f3n, agr\u00edcola, marino u otros).<\/h4>\n<h4>En el art\u00edculo que escribimos en enero del 2018, <a href=\"https:\/\/www.factorydata.com\/en\/2018\/01\/26\/la-pregunta-del-millon-cuantos-productos-distintos-existen-mercado-la-posventa\/?lang=es\">La pregunta del mill\u00f3n: \u00bfCu\u00e1ntos productos distintos existen en el mercado de la posventa?<\/a>, ya abordamos el tema de calcular cuantas soluciones de producto distintas existen para motores de arranque y alternadores, aproximadamente, son unas 40,000.<\/h4>\n<h4>En el art\u00edculo que escribimos en febrero de 2019, <a href=\"https:\/\/www.factorydata.com\/en\/2019\/02\/15\/todavia-juegas-la-loteria\/?lang=es\">Todav\u00eda juegas a la loter\u00eda?<\/a>, calculamos que en Europa exist\u00eda demanda sobre aproximadamente 15,500 soluciones de producto distintas.<\/h4>\n<h4>Ahora en este art\u00edculo queremos analizar <strong>el nivel de cobertura que ofrecen los principales fabricantes y distribuidores de motores de arranque y alternadores<\/strong> para todas estas soluciones de producto que actualmente tienen demanda en Europa en los distintos segmentos de aplicaci\u00f3n.<\/h4>\n<h4>Bas\u00e1ndonos en m\u00e1s de 10 millones de consultas durante el a\u00f1o 2018 en Europa, esta es la distribuci\u00f3n de la demanda seg\u00fan los distintos segmentos de aplicaci\u00f3n que hemos analizado:<\/h4>\n<h4><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Demand-Europe-ESP.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2455\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Demand-Europe-ESP.png\" alt=\"Demand Europe ESP\" width=\"602\" height=\"301\" \/><\/a><\/h4>\n<h4>Como podemos observar, aproximadamente el 41% de la demanda corresponde a aplicaciones de Veh\u00edculo ligero. El segundo segmento de aplicaci\u00f3n con m\u00e1s demanda es el Industrial con el 15.5%, a continuaci\u00f3n el agr\u00edcola con un 12%, Cami\u00f3n 10.5%, Marino 7% y otros 7%. Finalmente tenemos otro 8% donde de momento no hemos podido asociarlo a ning\u00fan segmento espec\u00edfico.<\/h4>\n<h4>Ahora si analizamos las gamas de producto de los principales fabricantes Europeos obtenemos los siguientes datos de cobertura sobre la demanda existente en Europa:<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Manufacturers-coverage-ESP.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2456\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Manufacturers-coverage-ESP.png\" alt=\"Manufacturers coverage ESP\" width=\"697\" height=\"246\" \/><\/a><\/p>\n<h4 style=\"text-align: center;\"><em>* Margen de error: +-2%. La disponibilidad de los productos en los almacenes no ha sido verificada.<\/em><\/h4>\n<h4>Si ahora analizamos a algunos de los principales distribuidores especializados en motores de arranque y alternadores que existen en Europa obtenemos los siguientes datos de cobertura sobre la demanda existente en Europa:<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Electrical-specialists-coverage-ESP.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2457\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/08\/Electrical-specialists-coverage-ESP.png\" alt=\"Electrical specialists coverage ESP\" width=\"694\" height=\"208\" \/><\/a><\/p>\n<h4 style=\"text-align: center;\"><em>* Margen de error: +-2%. La disponibilidad de los productos en los almacenes no ha sido verificada.<\/em><\/h4>\n<h4>Estos altos niveles de cobertura por parte de los distribuidores se consiguen confeccionando gamas de producto que <strong>combinan inteligentemente productos fabricados para ellos, productos de distintos fabricantes y productos reconstruidos<\/strong>.<\/h4>\n<h4>El problema es que, como sabemos, continuamente aparecen nuevas necesidades de soluciones de producto as\u00ed como muchas otras se convierten en soluciones obsoletas y dejan de ser necesarias. Por este motivo es imprescindible realizar una gesti\u00f3n activa de la gama de producto para adaptarla a las necesidades cambiantes del mercado y mejorar de forma continua el nivel de servicio que ofrecemos a nuestros clientes.<\/h4>\n<h4>En el mercado existen herramientas para el an\u00e1lisis de la demanda que permiten analizar el nivel de servicio que ofrece una gama de producto y as\u00ed conocer cuanto margen de mejora todav\u00eda existe, identificando aquellos productos que faltan y que tienen un mayor potencial para la venta.<\/h4>\n<h4><strong>Market Expert<\/strong>: plataforma de an\u00e1lisis de la demanda para recambios de autom\u00f3vil.<\/h4>\n<p>By\u00a0 Joan Cab\u00f3s<br \/>\nCEO &amp;\u00a0founder<\/p>","protected":false},"excerpt":{"rendered":"<p>En Europa existen distintos proveedores de piezas de recambio que ofrecen soluciones de producto para substituir piezas de veh\u00edculos (veh\u00edculo [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[110,36,16,126],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-big-data","tag-demanda-mercado","tag-market-expert","tag-proveedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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