{"id":2418,"date":"2019-06-19T08:57:45","date_gmt":"2019-06-19T08:57:45","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=2418"},"modified":"2019-06-19T08:57:45","modified_gmt":"2019-06-19T08:57:45","slug":"conocimiento-la-accion","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/conocimiento-la-accion\/","title":{"rendered":"Conocimiento para la acci\u00f3n"},"content":{"rendered":"<h4>Aunque a todos nos gusta creer en nuestros propios instintos, hoy en d\u00eda, casi todos ya hemos tomado conciencia de que las empresas toman mejor las decisiones si estas est\u00e1n basadas en datos y en an\u00e1lisis. Seg\u00fan la consultora Price Waterhouse Coopers, las empresas tienen 3 veces m\u00e1s probabilidades de mejorar de forma significante sus decisiones si las realizan a partir de datos.<\/h4>\n<h4>El problema es que la mayor\u00eda de herramientas de an\u00e1lisis est\u00e1n demasiado enfocadas en su tecnolog\u00eda y en casos de uso te\u00f3ricos y no lo suficiente en los problemas reales de los distribuidores de piezas de recambio.<\/h4>\n<h4>Este es un error muy com\u00fan de los proveedores de soluciones de tecnolog\u00eda, que invierten miles de euros y a\u00f1os de esfuerzo para descubrir que en el mundo real, los distribuidores necesitan <strong>datos y conocimiento para la acci\u00f3n<\/strong> y no para la teor\u00eda.<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/Technology-chaos-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2421 aligncenter\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/Technology-chaos-1.jpg\" alt=\"Stressed businessman looking at drawings of charts and sketches on a wall\" width=\"450\" height=\"373\" \/><\/a><\/p>\n<h4>Estos son algunos de los problemas que de forma recurrente afrontan los distribuidores de piezas de recambio y la soluci\u00f3n que desde Factory Data ponemos a disposici\u00f3n de nuestros clientes:<\/h4>\n<h4>1) \u00bfQu\u00e9 nivel de cobertura ofrece su gama de producto respecto la demanda del mercado?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Newsletter.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2422\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Newsletter.png\" alt=\"ME Newsletter\" width=\"299\" height=\"346\" \/><\/a><\/p>\n<h4>El programa Market Expert monitoriza y analiza la demanda del mercado compar\u00e1ndola con su gama de producto. Cada mes se le env\u00eda un informe donde puede ver el nivel de servicio que ofrece su gama de producto y conocer cuanto puede todav\u00eda mejorar.<\/h4>\n<h4>2) \u00bfQu\u00e9 productos debo a\u00f1adir urgentemente a mi gama de producto?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Get-in-action.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2423\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Get-in-action.png\" alt=\"ME Get in action\" width=\"280\" height=\"371\" \/><\/a><\/p>\n<h4>El programa Market Expert calcula de forma precisa la demanda en todos los productos existentes en el mercado, los ordena por sus niveles de demanda y identifica aquellos que no se encuentran en su gama de producto. Cada mes se le env\u00eda un informe donde puede ver todos los productos que deber\u00eda a\u00f1adir urgentemente en su gama de producto.<\/h4>\n<h4>3) \u00bfSe pueden encontrar todos sus productos en su cat\u00e1logo web a partir de los n\u00fameros de referencia m\u00e1s populares?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Web-monitoring-report.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2424\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2019\/06\/ME-Web-monitoring-report.png\" alt=\"ME Web monitoring report\" width=\"295\" height=\"365\" \/><\/a><\/p>\n<h4>El programa Market Expert comprueba en su cat\u00e1logo web que los productos de su gama puedan encontrarse a partir de las referencias m\u00e1s populares del mercado. Cada mes se le env\u00eda un informe con todos los cruces de referencia que deber\u00eda a\u00f1adir en su base de datos.<\/h4>\n<h4>Todo estos datos reportados por el programa Market Expert, y muchos otros, se utilizan de forma directa y precisa para actuar sobre problemas concretos que tienen un impacto muy importante en el nivel de servicio y las ventas de cualquier distribuidor de recambios de veh\u00edculo.<\/h4>\n<h4>En pr\u00f3ximos art\u00edculos explicaremos problemas complejos a los que se enfrenta un distribuidor de recambios de veh\u00edculos y como puede solucionarlos de forma muy sencilla.<\/h4>\n<h4><strong>Market Expert<\/strong>: plataforma de an\u00e1lisis de la demanda para recambios de autom\u00f3vil.<\/h4>\n<p>By\u00a0 Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque a todos nos gusta creer en nuestros propios instintos, hoy en d\u00eda, casi todos ya hemos tomado conciencia de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[110,36,16],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-big-data","tag-demanda-mercado","tag-market-expert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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