{"id":2112,"date":"2019-05-06T10:50:34","date_gmt":"2019-05-06T10:50:34","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=2112"},"modified":"2019-05-06T10:50:34","modified_gmt":"2019-05-06T10:50:34","slug":"omnisciencia","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/omnisciencia\/","title":{"rendered":"Omnisciencia"},"content":{"rendered":"

En blogs anteriores hemos hecho hincapi\u00e9 en la ventaja competitiva que supone conocer bien
\nla demanda de los productos y de disponer de todas sus equivalencias. Os preguntar\u00e9is \u00bfqu\u00e9 inversiones en tecnolog\u00eda y tiempo de dedicaci\u00f3n se necesita para conseguirlo?<\/h4>\n

De un lado todos creemos saber m\u00e1s de lo que sabemos y, como ya hicimos en su d\u00eda una fuerte inversi\u00f3n en tener presencia online, actualizar nuestra propia bases de datos y hasta integrar nuestros datos en ecosistemas gestionados por terceros, tenemos la sensaci\u00f3n de estar posicionados y ser competitivos en nuestra \u00e1rea de influencia, pero por el otro lado tendemos a ignorar lo que ignoramos y si no estamos alerta nos quedaremos atr\u00e1s m\u00e1s deprisa de lo que os pod\u00e1is llegar a imaginar.<\/h4>\n

\"Flying<\/a><\/p>\n

A estas alturas ya sabemos que nadie puede conocer el potencial de venta de un producto s\u00f3lo a partir del hist\u00f3rico de ventas y en particular aquellos productos que todav\u00eda nunca hemos vendido.
\nLa demanda de los productos del recambio en automoci\u00f3n var\u00eda con el tiempo y las opciones para reemplazarlos tambi\u00e9n.<\/h4>\n

Si no disponemos de informaci\u00f3n precisa y actualizada de cruces de referencias nuestra competitividad se resentir\u00e1 cada vez que un cliente teclee una referencia en nuestra web y pida una m\u00e1quina que no tenemos o que peor, desconocemos que la tenemos.<\/h4>\n

Si no disponemos de informaci\u00f3n precisa y actualizada de demanda, nuestra competitividad se resentir\u00e1 cada vez que aplacemos la decisi\u00f3n de incorporar productos nuevos con demanda y no reduzcamos el inventario de productos obsoletos que ya no tienen demanda.<\/h4>\n

Seas fabricante, distribuidor o recambista, para mejorar el rendimiento de tu gama de producto es imperativo tratar los datos de cruces de referencias y analizar la demanda de todos los productos de forma sistem\u00e1tica y continuada.<\/h4>\n

\"Demand<\/a><\/p>\n

El tratamiento masivo de datos nos permite saber como se buscan todos los productos, los que tienes en tu gama y los que no, cuantificar su demanda y su evoluci\u00f3n hist\u00f3rica, pero tambi\u00e9n dar soluciones donde no llegan tus cruces y permitir comparar tu gama de productos con la de los dem\u00e1s distribuidores o fabricantes.<\/h4>\n

La omnisciencia puede beneficiarnos a todos de muchas maneras, existen empresas peque\u00f1as que ni tan siquiera mantienen cruces de referencias y sin embargo se encuentran mas soluciones a trav\u00e9s de sus webshops que en las p\u00e1ginas oficiales de sus proveedores, tambi\u00e9n hay recambistas que encuentran soluciones en sus gamas de productos o en sus proveedores favoritos a partir de referencias que desconocen, o distribuidores y fabricantes que analizan la demanda de cualquier producto en sus \u00e1reas de influencia para tomar decisiones a corto, medio y largo plazo en sus gamas de producto sabiendo en todo momento el potencial de venta de los productos y anticip\u00e1ndose respecto a sus inmediatos competidores.<\/h4>\n

\"Big<\/a><\/p>\n

El tratamiento masivo de datos ha llegado para quedarse: de la misma forma que se externalizan servicios en la nube se puede contratar el an\u00e1lisis de demanda y mejorar o reemplazar nuestro motor de b\u00fasqueda de referencias. Hemos constatado a partir de nuestros clientes que se pueden gestionar todas estas tareas con una dedicaci\u00f3n de s\u00f3lo 30 minutos al mes de su parte.<\/h4>\n

Tecnolog\u00eda Partsfinder<\/strong>: mejora del rendimiento del motor de b\u00fasqueda de cat\u00e1logos electr\u00f3nicos de piezas de recambio.<\/h4>\n

Market Expert<\/strong>: plataforma de an\u00e1lisis de la demanda para recambios de autom\u00f3vil.<\/h4>\n

Por\u00a0Joel Segarra
\nDirector of Information<\/p>","protected":false},"excerpt":{"rendered":"

En blogs anteriores hemos hecho hincapi\u00e9 en la ventaja competitiva que supone conocer bien la demanda de los productos y […]<\/p>","protected":false},"author":1,"featured_media":2117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[110,36,112,16,114,116],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-big-data","tag-demanda-mercado","tag-equivalencias","tag-market-expert","tag-motor-de-busqueda","tag-omnisciencia"],"yoast_head":"\nOmnisciencia - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/omnisciencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnisciencia - Factory Data\" \/>\n<meta property=\"og:description\" content=\"En blogs anteriores hemos hecho hincapi\u00e9 en la ventaja competitiva que supone conocer bien la demanda de los productos y […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factorydata.com\/en\/omnisciencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Factory Data\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T10:50:34+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e\"},\"headline\":\"Omnisciencia\",\"datePublished\":\"2019-05-06T10:50:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Big Data\",\"Demanda mercado\",\"equivalencias\",\"market expert\",\"Motor de b\u00fasqueda\",\"omnisciencia\"],\"articleSection\":[\"NEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/\",\"url\":\"https:\/\/www.factorydata.com\/omnisciencia\/\",\"name\":\"Omnisciencia - Factory Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-05-06T10:50:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.factorydata.com\/omnisciencia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.factorydata.com\/omnisciencia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.factorydata.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Omnisciencia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.factorydata.com\/#website\",\"url\":\"https:\/\/www.factorydata.com\/\",\"name\":\"Factory Data\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.factorydata.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.factorydata.com\/#organization\",\"name\":\"Factory Data\",\"url\":\"https:\/\/www.factorydata.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png\",\"contentUrl\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png\",\"width\":970,\"height\":306,\"caption\":\"Factory Data\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.factorydata.com\"],\"url\":\"https:\/\/www.factorydata.com\/en\/author\/factorydata_jyj7320u\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Omnisciencia - Factory Data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.factorydata.com\/en\/omnisciencia\/","og_locale":"en_GB","og_type":"article","og_title":"Omnisciencia - Factory Data","og_description":"En blogs anteriores hemos hecho hincapi\u00e9 en la ventaja competitiva que supone conocer bien la demanda de los productos y […]","og_url":"https:\/\/www.factorydata.com\/en\/omnisciencia\/","og_site_name":"Factory Data","article_published_time":"2019-05-06T10:50:34+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.factorydata.com\/omnisciencia\/#article","isPartOf":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/"},"author":{"name":"admin","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e"},"headline":"Omnisciencia","datePublished":"2019-05-06T10:50:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/"},"wordCount":595,"publisher":{"@id":"https:\/\/www.factorydata.com\/#organization"},"image":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage"},"thumbnailUrl":"","keywords":["Big Data","Demanda mercado","equivalencias","market expert","Motor de b\u00fasqueda","omnisciencia"],"articleSection":["NEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.factorydata.com\/omnisciencia\/","url":"https:\/\/www.factorydata.com\/omnisciencia\/","name":"Omnisciencia - Factory Data","isPartOf":{"@id":"https:\/\/www.factorydata.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage"},"image":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-05-06T10:50:34+00:00","breadcrumb":{"@id":"https:\/\/www.factorydata.com\/omnisciencia\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.factorydata.com\/omnisciencia\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/omnisciencia\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.factorydata.com\/omnisciencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.factorydata.com\/"},{"@type":"ListItem","position":2,"name":"Omnisciencia"}]},{"@type":"WebSite","@id":"https:\/\/www.factorydata.com\/#website","url":"https:\/\/www.factorydata.com\/","name":"Factory Data","description":"","publisher":{"@id":"https:\/\/www.factorydata.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.factorydata.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.factorydata.com\/#organization","name":"Factory Data","url":"https:\/\/www.factorydata.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png","contentUrl":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png","width":970,"height":306,"caption":"Factory Data"},"image":{"@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f952bd338c862cf2dd4c3affd6eb70a4ef6d653aa31561d50c622db96218d8d?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.factorydata.com"],"url":"https:\/\/www.factorydata.com\/en\/author\/factorydata_jyj7320u\/"}]}},"_links":{"self":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts\/2112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/comments?post=2112"}],"version-history":[{"count":0,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/posts\/2112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/media?parent=2112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/categories?post=2112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/tags?post=2112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}