{"id":1957,"date":"2019-01-10T07:58:21","date_gmt":"2019-01-10T07:58:21","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1957"},"modified":"2019-01-10T07:58:21","modified_gmt":"2019-01-10T07:58:21","slug":"retorno-la-inversion-roi-una-cuestion-mucho-dinero","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/","title":{"rendered":"Retorno de la inversi\u00f3n (ROI): \u00a1una cuesti\u00f3n de mucho dinero!"},"content":{"rendered":"

El negocio de la distribuci\u00f3n de piezas de recambio es m\u00e1s dif\u00edcil de lo que los distribuidores se dan cuenta y existe un indicador de rendimiento que es cr\u00edtico: el retorno de la inversi\u00f3n<\/strong> (ROI<\/strong>).<\/h4>\n

El ROI ha sido un problema end\u00e9mico para los distribuidores de piezas de recambio durante a\u00f1os y es una de las principales razones de las numerosas quiebras y liquidaciones que se producen entre los distribuidores.<\/h4>\n

Con los costos y la competencia aumentando m\u00e1s r\u00e1pido que nunca, solo las empresas que encuentran maneras de aumentar el valor para sus clientes, pueden evitar quedarse atr\u00e1s de sus competidores.<\/h4>\n

\u00bfCu\u00e1les son las razones principales para la creaci\u00f3n de capital ocioso en el inventario que tiene un impacto directo en el ROI?<\/h4>\n
    \n
  1. \n

    Exceso de inventario por encima del nivel \u00f3ptimo.<\/h4>\n<\/li>\n
  2. \n

    Obsoletos que son productos que llevan mas de 8 meses sin ventas.<\/h4>\n<\/li>\n
  3. \n

    Stock forzado procedente de pedidos especiales que no ha sido recogido por los clientes.<\/h4>\n<\/li>\n
  4. \n

    Devoluciones de los clientes.<\/h4>\n<\/li>\n
  5. \n

    Compras especulativas de productos.<\/h4>\n<\/li>\n<\/ol>\n

    El exceso de inventario se puede controlar f\u00e1cilmente mediante un software de gesti\u00f3n de inventario automatizado que se basa en las ventas hist\u00f3ricas, pero \u00bfc\u00f3mo podemos realizar correctamente las siguientes acciones cruciales para mejorar el ROI?<\/h4>\n
      \n
    1. \n

      Evitar compras especulativas de productos que no tienen demanda potencial y, en cambio, introducir productos de alta demanda que actualmente faltan en nuestro inventario.<\/h4>\n<\/li>\n
    2. \n

      Identificar y reemplazar productos obsoletos por productos con potencial de venta.<\/h4>\n<\/li>\n<\/ol>\n

      La respuesta es: utilizando un software de planificaci\u00f3n de gama de producto<\/strong> guiado por la demanda del mercado.<\/h4>\n

      Como ejemplo pr\u00e1ctico, consideraremos un inventario con el 60% de productos de alta demanda, el 30% de producto de baja demanda y el 10% de productos obsoletos y lo optimizaremos con el software de planificaci\u00f3n de gama de productos:<\/h4>\n

      \"Blog_ROI_ESP\"<\/a><\/p>\n

      Si suponemos que los productos de alta demanda los vendemos de media 5 veces al a\u00f1o y los productos de baja demanda 1,5 veces, con la optimizaci\u00f3n aplicada en el inventario, conseguimos una mejora del ROI del 5%<\/strong> y un crecimiento de las ventas del 5%<\/strong>, \u00a1lo cual es mucho dinero!<\/h4>\n

      Todas estas acciones correctivas en nuestro inventario se pueden realizar de manera paulatina pero peri\u00f3dica a lo largo de los meses, para lograr y mantener el inventario perfectamente alineado con la dem
      \nanda del mercado.<\/h4>\n

      El an\u00e1lisis de la demanda del mercado que gu\u00ede el software de planificaci\u00f3n de gama puede ser clave para decidir d\u00f3nde invertir con la m\u00e1xima fiabilidad y lograr as\u00ed optimizar el inventario.<\/h4>\n

      Market Exper<\/strong>t: plataforma de planificaci\u00f3n de gama de producto y an\u00e1lisis de productos basada en la demanda.<\/h4>\n

      By\u00a0 Joan Cab\u00f3s
      \nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

      El negocio de la distribuci\u00f3n de piezas de recambio es m\u00e1s dif\u00edcil de lo que los distribuidores se dan cuenta […]<\/p>","protected":false},"author":1,"featured_media":1958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[32,36,34,16,104],"class_list":["post-1957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-definir-y-ampliar-el-catalogo","tag-demanda-mercado","tag-introduccion-nuevos-productos","tag-market-expert","tag-planificacion-de-gama"],"yoast_head":"\nRetorno de la inversi\u00f3n (ROI): \u00a1una cuesti\u00f3n de mucho dinero! - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retorno de la inversi\u00f3n (ROI): \u00a1una cuesti\u00f3n de mucho dinero! - Factory Data\" \/>\n<meta property=\"og:description\" content=\"El negocio de la distribuci\u00f3n de piezas de recambio es m\u00e1s dif\u00edcil de lo que los distribuidores se dan cuenta […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factorydata.com\/en\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\" \/>\n<meta property=\"og:site_name\" content=\"Factory Data\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T07:58:21+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/person\/fbca8db3b55bdcaf22b4d2ecc9ce1f6e\"},\"headline\":\"Retorno de la inversi\u00f3n (ROI): \u00a1una cuesti\u00f3n de mucho dinero!\",\"datePublished\":\"2019-01-10T07:58:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\"},\"wordCount\":468,\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"definir y ampliar el cat\u00e1logo\",\"Demanda mercado\",\"introducci\u00f3n nuevos productos\",\"market expert\",\"Planificaci\u00f3n de gama\"],\"articleSection\":[\"NEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\",\"url\":\"https:\/\/www.factorydata.com\/retorno-la-inversion-roi-una-cuestion-mucho-dinero\/\",\"name\":\"Retorno de la inversi\u00f3n (ROI): \u00a1una cuesti\u00f3n de mucho dinero! 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