{"id":1932,"date":"2018-11-19T17:13:18","date_gmt":"2018-11-19T17:13:18","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1932"},"modified":"2018-11-19T17:13:18","modified_gmt":"2018-11-19T17:13:18","slug":"tiendas-on-line-optimizacion-del-rendimiento","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/tiendas-on-line-optimizacion-del-rendimiento\/","title":{"rendered":"Tiendas on-line: optimizaci\u00f3n del rendimiento"},"content":{"rendered":"<h4>La cantidad de tecnolog\u00eda requerida para tener una presencia efectiva en el comercio electr\u00f3nico es todo un desaf\u00edo, ya que se requiere una web adaptable a todo tipo de dispositivos, un cat\u00e1logo de productos con capacidades de b\u00fasqueda, un carro de compra habilitado para el comercio electr\u00f3nico, opciones de pago y m\u00e9todos de env\u00edo, as\u00ed como todos los servicios comerciales para poder dar soporte.<\/h4>\n<h4>Sin embargo, no hay ninguna duda: las empresas necesitan una presencia en la web para permitir que su base de clientes existente les compre de forma on-line, as\u00ed como para crear un canal adicional para la comunicaci\u00f3n y promoci\u00f3n.<\/h4>\n<h4>Trabajar con datos de piezas de recambio es duro debido a la cantidad y complejidad de los datos.<\/h4>\n<h4>Un cliente puede buscar cualquier producto en nuestro comercio electr\u00f3nico con un promedio de 15 n\u00fameros de referencia distintos (en algunos casos pueden superar incluso los 50).<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2018\/01\/Pfcode-Clusterization.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1403\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2018\/01\/Pfcode-Clusterization.png\" alt=\"Pfcode - Clusterization\" width=\"273\" height=\"256\" \/><\/a><\/p>\n<h4>\u00bfC\u00f3mo puede, una web de comercio electr\u00f3nico, identificar correctamente cualquier referencia, que a veces contiene errores de escritura por parte de los usuarios y, lo que es m\u00e1s importante, encontrar el producto que buscan de forma r\u00e1pida y precisa para poder suministrarlo?<\/h4>\n<h4>\u00bfCu\u00e1les son las principales razones por las que un portal de comercio electr\u00f3nico muestra el mensaje no deseado: \u201c<strong>Lo sentimos, no se encontraron resultados.<\/strong>\u201d ?<\/h4>\n<h4>Bueno, de acuerdo con nuestro an\u00e1lisis basado en la monitorizaci\u00f3n de docenas de plataformas de comercio electr\u00f3nico de automoci\u00f3n que reciben millones de b\u00fasquedas cada mes, estos son los motivos principales por los que se muestra el mensaje \u201csin resultados\u201d y la probabilidad de que ocurran:<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2018\/11\/Motivos-no-resultados-CAS.png\"><img decoding=\"async\" class=\"aligncenter wp-image-1933\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2018\/11\/Motivos-no-resultados-CAS.png\" alt=\"Motivos no resultados CAS\" width=\"768\" height=\"158\" \/><\/a><\/p>\n<h4>Cuando consideramos todos estas situaciones de forma conjunta, estamos hablando de un impacto que puede llegar a ser de hasta un 18-20% en las ventas perdidas potenciales, simplemente porque no podemos gestionar de forma completa toda la complejidad de los datos.<\/h4>\n<h4>Con la ayuda de la tecnolog\u00eda, el 98%, de estos mensajes \u201csin resultados\u201d se pueden corregir de inmediato en tiempo real sin interacci\u00f3n humana. <strong>Todos sabemos cu\u00e1nto dinero cuesta aumentar personal en el tel\u00e9fono, \u00a1por lo que invertir un poco en tecnolog\u00eda realmente vale la pena!<\/strong><\/h4>\n<h4><strong>Tecnolog\u00eda Partsfinder<\/strong>: mejora del rendimiento del motor de b\u00fasqueda de cat\u00e1logos electr\u00f3nicos de piezas de recambio.<\/h4>\n<h4><strong>Market Expert<\/strong>: plataforma de planificaci\u00f3n de gama de producto y an\u00e1lisis de productos basada en la dem<anda.<\/h4>","protected":false},"excerpt":{"rendered":"<p>La cantidad de tecnolog\u00eda requerida para tener una presencia efectiva en el comercio electr\u00f3nico es todo un desaf\u00edo, ya que [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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