{"id":1647,"date":"2018-05-17T14:07:22","date_gmt":"2018-05-17T14:07:22","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1647"},"modified":"2018-05-17T14:07:22","modified_gmt":"2018-05-17T14:07:22","slug":"detectando-precios-venta-no-optimos","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/detectando-precios-venta-no-optimos\/","title":{"rendered":"Detectando precios de venta NO \u00f3ptimos"},"content":{"rendered":"<h4>Sus competidores est\u00e1n tentando a diario a sus clientes con precios agresivos y ofertas atractivas. Sus clientes est\u00e1n comprando sin problemas, sin considerar fronteras y en todo tipo de canales.<\/h4>\n<h4>\u00bfC\u00f3mo puede saber actualmente si sus precios de venta son competitivos en el mercado o si por el contrario debe ajustarlos?<\/h4>\n<h4>Actualmente existen en el mercado empresas que proveen de datos de precios de venta. De esta forma, muchos distribuidores utilizan esta informaci\u00f3n para ajustar de forma sistem\u00e1tica e indiscriminada sus precios de venta seg\u00fan los cambios de precio que realiza su competencia.<\/h4>\n<h4>\u00bfQu\u00e9 problema presenta este modo de actuar, que por otro lado es muy habitual en el mercado del recambio del autom\u00f3vil?<\/h4>\n<h4>Pues que estamos reduciendo nuestros m\u00e1rgenes de venta por el simple hecho de compararnos con nuestros competidores, independientemente de que quiz\u00e1s nuestros clientes:<\/h4>\n<ol>\n<li>\n<h4>No nos compran mas algunos productos porque realmente no los necesitan.<\/h4>\n<\/li>\n<li>\n<h4>Ya consideran nuestros precios competitivos y continuar\u00edan compr\u00e1ndolos sin ajustar el precio de venta.<\/h4>\n<\/li>\n<\/ol>\n<h4>\u00bfC\u00f3mo podemos conocer si nuestros precios de venta son \u00f3ptimos o no y no ajustarlos sistem\u00e1tica e indiscriminadamente seg\u00fan act\u00fae nuestra competencia?<\/h4>\n<p><a href=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/fan.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-1653\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2017\/09\/fan.png\" alt=\"fan\" width=\"252\" height=\"252\" \/><\/a><\/p>\n<div>\n<h4>El an\u00e1lisis de los datos de demanda puede generar un gran impacto en las decisiones que tomamos sobre los precios de venta consiguiendo incre\u00edbles mejoras en las ventas y sobre todo en los m\u00e1rgenes de venta.<\/h4>\n<h4>Si comparamos el nivel de demanda de cualquier producto con su nivel de venta, nos permitir\u00e1 identificar perfectamente las siguientes situaciones:<\/h4>\n<ul>\n<li>\n<h4><strong>Productos demasiado caros<\/strong>: t\u00edpicamente estos son productos con precios no competitivos en el mercado donde la relaci\u00f3n entre su nivel de venta y el nivel de demanda es muy baja. Si ajustamos el precio de venta, la ventas subir\u00e1n pues existe una demanda mas alta.<\/h4>\n<\/li>\n<li>\n<h4><strong>Productos demasiado baratos<\/strong>: t\u00edpicamente estos son productos con precios demasiado bajos donde la relaci\u00f3n entre su nivel de venta y el nivel de demanda es muy alta. Si mantenemos o subimos ligeramente el precio, la venta se mantendr\u00e1.<\/h4>\n<\/li>\n<\/ul>\n<h4 lang=\"es-ES\">Sabemos que el precio es una de las m\u00e1ximas prioridades para los compradores y constituye al mismo tiempo el factor principal en su margen de beneficio. Actualmente, la estrategia de precios tambi\u00e9n puede beneficiarse del uso de la tecnolog\u00eda del an\u00e1lisis de la demanda para as\u00ed mejorar las decisiones que realiza en los ajustes de los precios. Aplicando estos nuevos m\u00e9todos, le proporcionar\u00e1 mayores beneficios y aceleraran su estrategia de crecimiento.<\/h4>\n<h4 lang=\"es-ES\"><b>Market Expert<\/b>: Plataforma para la planificaci\u00f3n de la gama de producto basada en la demanda para piezas de recambio de veh\u00edculos.<\/h4>\n<p>By\u00a0 Joan Cab\u00f3s<br \/>\nCEO &amp; Founder<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sus competidores est\u00e1n tentando a diario a sus clientes con precios agresivos y ofertas atractivas. Sus clientes est\u00e1n comprando sin [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[36,78,16,56,80],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-demanda-mercado","tag-gestion-precios-venta","tag-market-expert","tag-piezas-de-recambio-de-vehiculos","tag-precios-optimos-de-venta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Detectando precios de venta NO \u00f3ptimos - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/detectando-precios-venta-no-optimos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detectando precios de venta NO \u00f3ptimos - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Sus competidores est\u00e1n tentando a diario a sus clientes con precios agresivos y ofertas atractivas. 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