{"id":1454,"date":"2018-03-11T08:24:35","date_gmt":"2018-03-11T08:24:35","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1454"},"modified":"2018-03-11T08:24:35","modified_gmt":"2018-03-11T08:24:35","slug":"recursos-ilimitados-no-la-solucion","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/recursos-ilimitados-no-la-solucion\/","title":{"rendered":"\u00bfRecursos ilimitados? \u00a1no es la soluci\u00f3n!"},"content":{"rendered":"

\u00bfEstamos seguros de que disponemos de TODOS<\/strong> los productos mas demandados por nuestros clientes?<\/h4>\n

Si tu empresa tiene el dinero suficiente para poder incorporar en el almac\u00e9n todos los productos disponibles en el mercado, no hace falta que pierdas el tiempo leyendo esta entrada del Blog… \u00a1espera!, aunque tengas los recursos necesarios, \u00a1quiz\u00e1s tus proveedores actuales no tengan todos los productos que realmente necesites incorporar!<\/h4>\n

La verdad, es que si realmente pudi\u00e9ramos identificar e incorporar en nuestras estanter\u00edas todos los productos disponibles del mercado, esto tendr\u00eda un coste prohibitivo para el 99% de las empresas.<\/h4>\n

Lo cierto, es que los distribuidores deben de ampliar continuamente su gama de producto, pero, \u00bfQu\u00e9 criterios utilizan para seleccionar estos productos?<\/h4>\n

En realidad no se utiliza ning\u00fan criterio anal\u00edtico<\/strong>, en la mayor\u00eda de los casos la intuici\u00f3n o las recomendaciones del proveedor(es) determina la selecci\u00f3n de producto.<\/h4>\n

El problema, es que tradicionalmente los almacenes se han considerados como puros centros de coste y no como una \u00e1rea potencial para la creaci\u00f3n de valor<\/strong>.<\/h4>\n

Pero volvamos a formularnos la pregunta inicial: \u00bfEstamos seguros de que disponemos de TODOS<\/strong> los productos mas demandados por nuestros clientes?<\/h4>\n

Analicemos la cobertura que ofrecen los principales fabricantes de m\u00e1quinas (motores de arranque + alternadores) sobre la demanda en Europa durante 2017:<\/h4>\n

\"Cobertura_pic1\"<\/p>\n

* VALEO cubre el 61.27% de la demanda con 4.828 m\u00e1quinas<\/em>
\n* DELCO cubre el 89.97% de la demanda con 7.712 m\u00e1quinas<\/em>
\n* BOSCH cubre el 82.59% de la demanda con 8.207 m\u00e1quinas<\/em><\/h4>\n

Ahora supongamos que somos capaces de comprar TODOS estos productos de VALEO, DELCO y BOSCH, para incorporarlos a nuestro almac\u00e9n, \u00bfQu\u00e9 cobertura conseguir\u00edamos?<\/h4>\n

\"Cobertura_pic2\"<\/p>\n

* VALEO+DELCO+BOSCH cubren el 95.00% de la demanda con 20.747 m\u00e1quinas<\/em><\/h4>\n

\u00a1Estar\u00edamos hablando de comprar 20.747 m\u00e1quinas para cubrir el 95% de la demanda!<\/h4>\n

Esta claro que muchas de estas m\u00e1quinas de estos tres fabricantes serian productos repetidos, cosa que no seria ni lo mas inteligente ni lo m\u00e1s \u00f3ptimo desde el punto de vista econ\u00f3mico.<\/h4>\n

Efectivamente, los distribuidores especialistas confeccionan su gama de producto combinando inteligentemente productos de distintos proveedores, pero, \u00bfconsiguen realmente mejorar el nivel de cobertura de la demanda?<\/h4>\n

Analicemos la cobertura que ofrece un mayorista de tama\u00f1o medio que trabaja con una gama de unos 3.000 productos distintos:<\/h4>\n

\"Cobertura_pic3_ESP\"<\/p>\n

Vemos que con 2.590 m\u00e1quinas se consigue una cobertura del 64,14%, es decir, la misma cobertura que ofrece toda la gama de productos de VALEO pero, \u00a1con la mitad de m\u00e1quinas que ellos!<\/h4>\n

Finalmente, analicemos la cobertura que ofrece un mayorista de tama\u00f1o grande que trabaja con una gama de unos 5.000 productos distintos:<\/h4>\n

\"Cobertura_pic4_ESP\"<\/h4>\n

Ahora vemos que con 4.587 m\u00e1quinas se consigue una cobertura del 82,59%, es decir, la misma cobertura que ofrece toda la gama de productos de BOSCH pero, \u00a1con la mitad de m\u00e1quinas que ellos!<\/h4>\n

Como hemos visto, intentar aumentar el % de cobertura de la demanda a base de incorporar gamas completas de fabricantes tiene un coste muy elevado y no es lo mas \u00f3ptimo.<\/h4>\n

En cualquier caso intentar conseguir un porcentaje de cobertura de la demanda superior al 90-95%<\/strong>, requiere algo mas que mucha intuici\u00f3n y mucho dinero.<\/h4>\n

Actualmente existen herramientas de Big Data que permiten medir con total precisi\u00f3n la demanda del mercado para de esta manera poder adecuar las inversiones y sobre todo, la gama de producto que disponemos en estock, a las necesidades reales de nuestros clientes.<\/h4>\n

Market Expert<\/strong>: plataforma de gesti\u00f3n de la demanda de piezas de recambio de veh\u00edculos.<\/h4>\n

By\u00a0 Joan Cab\u00f3s
\nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfEstamos seguros de que disponemos de TODOS los productos mas demandados por nuestros clientes? Si tu empresa tiene el dinero […]<\/p>","protected":false},"author":1,"featured_media":2375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[54,36,16,56,58],"class_list":["post-1454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-cobertura-de-la-demanda","tag-demanda-mercado","tag-market-expert","tag-piezas-de-recambio-de-vehiculos","tag-plataforma-gestion-de-la-demanda"],"yoast_head":"\n\u00bfRecursos ilimitados? \u00a1no es la soluci\u00f3n! - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/recursos-ilimitados-no-la-solucion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfRecursos ilimitados? \u00a1no es la soluci\u00f3n! - Factory Data\" \/>\n<meta property=\"og:description\" content=\"\u00bfEstamos seguros de que disponemos de TODOS los productos mas demandados por nuestros clientes? 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