{"id":1236,"date":"2017-10-09T07:54:31","date_gmt":"2017-10-09T07:54:31","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1236"},"modified":"2017-10-09T07:54:31","modified_gmt":"2017-10-09T07:54:31","slug":"codificaciones-la-locura-la-posventa-la-automocion","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/codificaciones-la-locura-la-posventa-la-automocion\/","title":{"rendered":"Codificaciones, la locura en la posventa de la automoci\u00f3n"},"content":{"rendered":"

Una codificaci\u00f3n es el sistema adoptado para la identificaci\u00f3n precisa de productos asignando un c\u00f3digo alfanum\u00e9rico para cada art\u00edculo adquirido y almacenado.<\/h4>\n

La codificaci\u00f3n es el mecanismo utilizado por los distribuidores para gestionar sus productos y, al mismo tiempo, proporcionar un criterio sistem\u00e1tico de agrupaci\u00f3n de productos similares que evitan las existencias duplicadas.<\/h4>\n

El problema es que existen cientos de codificaciones creadas por los fabricantes de piezas de recambio originales o no, constructores de veh\u00edculos, reconstructores de piezas, los propios distribuidores, etc.<\/h4>\n

Teniendo en cuenta que cada pieza distinta fabricada por cada fabricante, por cada pieza montada en un veh\u00edculo distinto, por cada pieza reconstruida y por cada pieza que aparece en el cat\u00e1logo de cada distribuidor, tiene su propia referencia, podemos imaginarnos el porque existen millones de referencias asociadas a los distintos productos que se comercializan.<\/h4>\n

Ranking de familias de productos y de proveedores con mas referencias en el mercado:<\/h4>\n

<\/h4>\n

<\/h4>\n

<\/h4>\n

<\/h4>\n

<\/h4>\n

Los distribuidores se encuentran en medio de esta tormenta perfecta. Por un lado deben ser capaces de identificar correctamente la referencia que es solicitada por su cliente y por otro lado encontrar la soluci\u00f3n en su almac\u00e9n o en sus distintos proveedores.<\/h4>\n

\u00bfDe cuantas formas diferentes puede pedir un cliente un producto al distribuidor? Seg\u00fan el criterio de agrupaci\u00f3n de las codificaciones de los principales fabricantes de piezas y teniendo en cuenta el an\u00e1lisis de la demanda en Europa durante el a\u00f1o 2017, de media se utilizan 15 referencias distintas en el mercado posventa para buscar cada uno de los productos (aunque en algunos casos se superan las 50 referencias distintas).<\/h4>\n

\u00bfComo puede el distribuidor identificar correctamente cualquier referencia que le pide su cliente y, lo mas importante, encontrar su referencia de trabajo de forma r\u00e1pida y precisa para poderla suministrar?<\/h4>\n

\u00bfComo puede el distribuidor vincular y mantener continuamente vinculadas sus propias referencias con las referencias mas populares del mercado?<\/h4>\n

Utilizando los cat\u00e1logos de los proveedores, el distribuidor solo encontrar\u00e1 las soluciones que los proveedores conocen o publican. La tecnolog\u00eda Partsfinder, incorporada en todos nuestros productos, permite aumentar el nivel de servicio al cliente del distribuidor en un promedio de entre 20-25%, lo que significa m\u00e1s productividad y m\u00e1s ventas.<\/h4>\n

En pr\u00f3ximas entradas al BLOG le explicaremos mas detalles sobre la tecnolog\u00eda Partsfinder y responderemos a la pregunta del mill\u00f3n: \u00bfcuantos productos distintos existen realmente en el mercado?<\/strong><\/h4>\n

Tecnolog\u00eda Partsfinder<\/strong>: Habilitando la conectividad del conocimiento.<\/h4>\n

By\u00a0 Joan Cab\u00f3s
\nCEO & Founder<\/p>","protected":false},"excerpt":{"rendered":"

Una codificaci\u00f3n es el sistema adoptado para la identificaci\u00f3n precisa de productos asignando un c\u00f3digo alfanum\u00e9rico para cada art\u00edculo adquirido […]<\/p>","protected":false},"author":1,"featured_media":1369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[22,24],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pfcode-en","tag-codifications","tag-pfcode"],"yoast_head":"\nCodificaciones, la locura en la posventa de la automoci\u00f3n - 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