{"id":1141,"date":"2017-09-15T07:37:51","date_gmt":"2017-09-15T07:37:51","guid":{"rendered":"http:\/\/www.factorydata.com\/?p=1141"},"modified":"2017-09-15T07:37:51","modified_gmt":"2017-09-15T07:37:51","slug":"productos-poca-demanda","status":"publish","type":"post","link":"https:\/\/www.factorydata.com\/en\/productos-poca-demanda\/","title":{"rendered":"Productos con poca demanda"},"content":{"rendered":"<h4>El gran desaf\u00edo que presenta el mercado de la posventa de piezas de recambio de veh\u00edculos, es la gesti\u00f3n de las miles de referencias disponibles en cientos de fabricantes as\u00ed como tener que competir a nivel de: servicio, calidad y precio, con la gran cantidad de mayoristas y distribuidores que las comercializan.<\/h4>\n<h4>El inventario constituye el mayor activo para un distribuidor as\u00ed como tambi\u00e9n el mas dif\u00edcil de gestionar.<br \/>\nCada distribuidor dise\u00f1a el inventario de piezas de recambio con la intenci\u00f3n de satisfacer de la mejor manera posible la demanda del mercado.<br \/>\nTanto el nivel de servicio al cliente como la rentabilidad de la inversi\u00f3n depende en gran medida de la gesti\u00f3n del inventario.<\/h4>\n<h4>Los productos con poca demanda o de nicho, que no se venden todos los d\u00edas pero siguen siendo vitales para el negocio, representan entre el 35-40% de los estocks. Los distribuidores no espera venderlos a centenares pero si poder vender algunos. Bien seleccionados, los productos con poca demanda pueden ser valiosos impulsores de las ventas, pero si no se seleccionan correctamente, los productos con poca demanda pueden consumir los beneficios y a\u00f1adir m\u00e1s obsoletos al almac\u00e9n.<\/h4>\n<h4>La mayor\u00eda de los distribuidores gestionan el inventario \u00fanicamente a partir del an\u00e1lisis de las ventas. Esto les genera distintos problemas:<\/h4>\n<ul>\n<li>\n<h4>No identifican muchos productos de alta rotaci\u00f3n<\/h4>\n<\/li>\n<li>\n<h4>Mantienen niveles de stock del inventario no \u00f3ptimos<\/h4>\n<\/li>\n<li>\n<h4>Generan niveles de obsolescencia del inventario demasiado elevados<\/h4>\n<\/li>\n<\/ul>\n<h4>\u00bfC\u00f3mo se pueden maximizar las ventas y al mismo tiempo reducir los inventarios en estos productos de poca rotaci\u00f3n?<\/h4>\n<h4>Cientos de miles de referencias asociadas a productos, se buscan continuamente a trav\u00e9s de los distintos canales de distribuci\u00f3n del mercado de la posventa, generando unos datos de demanda.<\/h4>\n<h4>El an\u00e1lisis sistematizado de los datos de demanda, inteligentemente agrupados, proporciona una fuente de informaci\u00f3n valiosa y determinante que representa una oportunidad para una mejora de la eficiencia y la competitividad para el distribuidor, especialmente para la gesti\u00f3n de los productos con poca demanda.<\/h4>\n<h4>Las empresas que analizan y utilizan los datos de demanda de manera sistem\u00e1tica, presentan mejoras significativas en:<\/h4>\n<ul>\n<li>\n<h4>10-25% disminuci\u00f3n de ventas perdidas<\/h4>\n<\/li>\n<li>\n<h4>5-15% mejora de rentabilidad del inventario<\/h4>\n<\/li>\n<li>\n<h4>5-20% disminuci\u00f3n de stock obsoleto<\/h4>\n<\/li>\n<\/ul>\n<h4 lang=\"es-ES\"><b>Market Expert<\/b>: Sistema de informaci\u00f3n y de apoyo a la toma de decisiones para distribuidores de piezas de recambio de veh\u00edculos.<\/h4>\n<p>&nbsp;<\/p>\n<p>Por\u00a0\u00a0Joan Cab\u00f3s<br \/>\n<em>CEO &amp; Founder<\/em><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El gran desaf\u00edo que presenta el mercado de la posventa de piezas de recambio de veh\u00edculos, es la gesti\u00f3n de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[16],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neo","tag-market-expert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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