{"id":8817,"date":"2026-07-02T16:15:45","date_gmt":"2026-07-02T14:15:45","guid":{"rendered":"https:\/\/www.factorydata.com\/?page_id=8817"},"modified":"2026-07-02T16:19:25","modified_gmt":"2026-07-02T14:19:25","slug":"neo-radar-investor-brief","status":"publish","type":"page","link":"https:\/\/www.factorydata.com\/en\/neo-radar-investor-brief\/","title":{"rendered":"Product Intelligence for the Automotive Aftermarket"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8817\" class=\"elementor elementor-8817\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7955e49 e-flex e-con-boxed e-con e-parent\" data-id=\"7955e49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-535ead0 elementor-widget elementor-widget-html\" data-id=\"535ead0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .neo-brief {\n    font-family: Arial, Helvetica, sans-serif;\n    color: #111827;\n    background: #ffffff;\n    line-height: 1.55;\n  }\n\n  .neo-brief * {\n    box-sizing: border-box;\n  }\n\n  .neo-container {\n    max-width: 1120px;\n    margin: 0 auto;\n    padding: 0 28px;\n  }\n\n  .neo-hero {\n    padding: 90px 0 70px;\n    background: linear-gradient(180deg, #f7faff 0%, #ffffff 100%);\n    border-bottom: 1px solid #e5e7eb;\n  }\n\n  .neo-eyebrow {\n    display: inline-block;\n    font-size: 14px;\n    font-weight: 700;\n    letter-spacing: 0.04em;\n    text-transform: uppercase;\n    color: #0b63ce;\n    margin-bottom: 18px;\n  }\n\n  .neo-hero h1 {\n    font-size: clamp(40px, 6vw, 68px);\n    line-height: 1.05;\n    letter-spacing: -0.04em;\n    margin: 0 0 26px;\n    color: #0f172a;\n    max-width: 900px;\n  }\n\n  .neo-hero p {\n    font-size: clamp(20px, 2.3vw, 28px);\n    line-height: 1.35;\n    color: #334155;\n    max-width: 900px;\n    margin: 0 0 34px;\n  }\n\n  .neo-button {\n    display: inline-block;\n    background: #0b63ce;\n    color: #ffffff !important;\n    padding: 15px 24px;\n    border-radius: 10px;\n    text-decoration: none;\n    font-weight: 700;\n    font-size: 16px;\n  }\n\n  .neo-section {\n    padding: 70px 0;\n  }\n\n  .neo-section.alt {\n    background: #f8fafc;\n  }\n\n  .neo-section h2 {\n    font-size: clamp(30px, 4vw, 44px);\n    line-height: 1.12;\n    letter-spacing: -0.03em;\n    margin: 0 0 22px;\n    color: #0f172a;\n    max-width: 850px;\n  }\n\n  .neo-section p {\n    font-size: 19px;\n    color: #334155;\n    max-width: 900px;\n    margin: 0 0 20px;\n  }\n\n  .neo-grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 18px;\n    margin-top: 34px;\n  }\n\n  .neo-card {\n    background: #ffffff;\n    border: 1px solid #e5e7eb;\n    border-radius: 16px;\n    padding: 24px;\n    box-shadow: 0 8px 24px rgba(15, 23, 42, 0.04);\n  }\n\n  .neo-card h3 {\n    font-size: 19px;\n    margin: 0 0 10px;\n    color: #0f172a;\n  }\n\n  .neo-card p {\n    font-size: 16px;\n    margin: 0;\n    color: #475569;\n  }\n\n  .neo-three {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 22px;\n    margin-top: 34px;\n  }\n\n  .neo-two {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 34px;\n    margin-top: 34px;\n  }\n\n  .neo-highlight {\n    font-size: 22px !important;\n    color: #0f172a !important;\n    font-weight: 700;\n    max-width: 920px;\n  }\n\n  .neo-quote {\n    border-left: 5px solid #0b63ce;\n    padding: 18px 24px;\n    background: #eff6ff;\n    border-radius: 12px;\n    margin-top: 28px;\n  }\n\n  .neo-quote p {\n    margin: 0;\n    font-size: 22px;\n    font-weight: 700;\n    color: #0f172a;\n  }\n\n  .neo-footer {\n    padding: 70px 0;\n    background: #0f172a;\n    color: #ffffff;\n  }\n\n  .neo-footer h2 {\n    color: #ffffff;\n    font-size: clamp(30px, 4vw, 44px);\n    line-height: 1.12;\n    letter-spacing: -0.03em;\n    margin: 0 0 20px;\n  }\n\n  .neo-footer p {\n    color: #cbd5e1;\n    font-size: 19px;\n    max-width: 880px;\n  }\n\n  .neo-footer .neo-button {\n    background: #ffffff;\n    color: #0f172a !important;\n    margin-top: 20px;\n  }\n\n  .neo-note {\n    font-size: 15px !important;\n    color: #64748b !important;\n    margin-top: 24px !important;\n  }\n\n  @media (max-width: 900px) {\n    .neo-grid,\n    .neo-three,\n    .neo-two {\n      grid-template-columns: 1fr;\n    }\n\n    .neo-hero {\n      padding: 64px 0 54px;\n    }\n\n    .neo-section {\n      padding: 54px 0;\n    }\n  }\n<\/style>\n\n<div class=\"neo-brief\">\n\n  <section class=\"neo-hero\">\n    <div class=\"neo-container\">\n      <div class=\"neo-eyebrow\">Strategic brief for investors and aftermarket industry partners<\/div>\n      <h1>Product Intelligence for the Automotive Aftermarket<\/h1>\n      <p>Factory Data is building the intelligence layer that connects real aftermarket demand with product decisions.<\/p>\n      <a class=\"neo-button\" href=\"mailto:jcabos@factorydata.com?subject=NEO%20Radar%20Strategic%20Brief\">Talk about NEO Radar<\/a>\n    <\/div>\n  <\/section>\n\n  <section class=\"neo-section\">\n    <div class=\"neo-container\">\n      <h2>The aftermarket makes product decisions with incomplete signals<\/h2>\n      <p>The aftermarket needs to expand its product range continuously, but making decisions based only on historical sales, VIO, supplier catalogues and commercial intuition creates two risks: missing real demand or building up immobilized stock and obsolete products.<\/p>\n\n      <div class=\"neo-grid\">\n        <div class=\"neo-card\">\n          <h3>Historical sales<\/h3>\n          <p>Show what has already been captured.<\/p>\n        <\/div>\n\n        <div class=\"neo-card\">\n          <h3>VIO<\/h3>\n          <p>Shows vehicle parc potential, not active demand.<\/p>\n        <\/div>\n\n        <div class=\"neo-card\">\n          <h3>Supplier catalogues<\/h3>\n          <p>Show available offer, not what the market is looking for.<\/p>\n        <\/div>\n\n        <div class=\"neo-card\">\n          <h3>Commercial intuition<\/h3>\n          <p>Helps, but does not scale.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"neo-section alt\">\n    <div class=\"neo-container\">\n      <h2>NEO Radar connects real demand with product decisions<\/h2>\n      <p class=\"neo-highlight\">NEO Radar captures real demand signals, groups them at product level and turns them into concrete commercial opportunities.<\/p>\n      <p>The system analyzes demand from webshops, B2B platforms, call centers and market sources, connecting fragmented references, brands and searches into actionable products.<\/p>\n      <p>The result is a Product Intelligence layer built specifically for the aftermarket, helping companies decide which products to add, review or prioritize with more evidence and less intuition.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"neo-section\">\n    <div class=\"neo-container\">\n      <h2>Technology differentiation<\/h2>\n\n      <div class=\"neo-three\">\n        <div class=\"neo-card\">\n          <h3>Demand capture<\/h3>\n          <p>Real signals from operational channels, B2B platforms, webshops, call centers and market sources.<\/p>\n        <\/div>\n\n        <div class=\"neo-card\">\n          <h3>Product-level clustering<\/h3>\n          <p>Grouping fragmented references, brands and searches into actionable products.<\/p>\n        <\/div>\n\n        <div class=\"neo-card\">\n          <h3>Aftermarket-specific model<\/h3>\n          <p>Built on more than two decades of Factory Data experience in automotive spare parts data.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"neo-section alt\">\n    <div class=\"neo-container\">\n      <div class=\"neo-two\">\n        <div>\n          <h2>Traction and evidence<\/h2>\n          <p>Factory Data, founded in 1997, works with aftermarket companies in data structuring, electronic catalogues, assortment analysis and real demand analysis.<\/p>\n          <p>NEO Radar helps identify products with real demand that companies are not yet selling, assortment gaps, opportunities affected by availability and references with low alignment to demand.<\/p>\n         <p>NEO Radar is already used by more than 25 aftermarket companies, including manufacturers, distributors and specialized spare parts groups. This traction allows us to work with real data on product range, availability and demand, and to validate the value of turning fragmented market signals into product decisions.<\/p>\n        <\/div>\n\n        <div>\n          <h2>What we are looking for<\/h2>\n          <p>We are looking for capital and commercial support to accelerate the development and expansion of NEO Radar.<\/p>\n          <p>We want to strengthen the technology, scale demand capture and analysis, and open the market with large distributors, manufacturers and international aftermarket groups.<\/p>\n\n          <div class=\"neo-quote\">\n            <p>We are not looking only for capital. We are looking for smart capital with commercial access to the aftermarket.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"neo-footer\">\n    <div class=\"neo-container\">\n      <h2>Let's talk about NEO Radar<\/h2>\n      <p>We are looking for strategic partners with financial capacity and real commercial access to the sector to accelerate Factory Data's next stage.<\/p>\n      <a class=\"neo-button\" href=\"mailto:jcabos@factorydata.com?subject=NEO%20Radar%20Strategic%20Brief\">Contact Factory Data<\/a>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Resumen estrat\u00e9gico para inversores y partners del aftermarket Product Intelligence para el aftermarket Factory Data est\u00e1 construyendo la capa de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8817","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Intelligence for the Automotive Aftermarket - Factory Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorydata.com\/en\/neo-radar-investor-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Intelligence for the Automotive Aftermarket - Factory Data\" \/>\n<meta property=\"og:description\" content=\"Resumen estrat\u00e9gico para inversores y partners del aftermarket Product Intelligence para el aftermarket Factory Data est\u00e1 construyendo la capa de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factorydata.com\/en\/neo-radar-investor-brief\/\" \/>\n<meta property=\"og:site_name\" content=\"Factory Data\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T14:19:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/\",\"url\":\"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/\",\"name\":\"Product Intelligence for the Automotive Aftermarket - Factory Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.factorydata.com\/#website\"},\"datePublished\":\"2026-07-02T14:15:45+00:00\",\"dateModified\":\"2026-07-02T14:19:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.factorydata.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Intelligence for the Automotive Aftermarket\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.factorydata.com\/#website\",\"url\":\"https:\/\/www.factorydata.com\/\",\"name\":\"Factory Data\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.factorydata.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.factorydata.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.factorydata.com\/#organization\",\"name\":\"Factory Data\",\"url\":\"https:\/\/www.factorydata.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png\",\"contentUrl\":\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png\",\"width\":970,\"height\":306,\"caption\":\"Factory Data\"},\"image\":{\"@id\":\"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Intelligence for the Automotive Aftermarket - Factory Data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.factorydata.com\/en\/neo-radar-investor-brief\/","og_locale":"en_GB","og_type":"article","og_title":"Product Intelligence for the Automotive Aftermarket - Factory Data","og_description":"Resumen estrat\u00e9gico para inversores y partners del aftermarket Product Intelligence para el aftermarket Factory Data est\u00e1 construyendo la capa de [&hellip;]","og_url":"https:\/\/www.factorydata.com\/en\/neo-radar-investor-brief\/","og_site_name":"Factory Data","article_modified_time":"2026-07-02T14:19:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/","url":"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/","name":"Product Intelligence for the Automotive Aftermarket - Factory Data","isPartOf":{"@id":"https:\/\/www.factorydata.com\/#website"},"datePublished":"2026-07-02T14:15:45+00:00","dateModified":"2026-07-02T14:19:25+00:00","breadcrumb":{"@id":"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.factorydata.com\/neo-radar-investor-brief\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.factorydata.com\/neo-radar-investor-brief\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.factorydata.com\/"},{"@type":"ListItem","position":2,"name":"Product Intelligence for the Automotive Aftermarket"}]},{"@type":"WebSite","@id":"https:\/\/www.factorydata.com\/#website","url":"https:\/\/www.factorydata.com\/","name":"Factory Data","description":"","publisher":{"@id":"https:\/\/www.factorydata.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.factorydata.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.factorydata.com\/#organization","name":"Factory Data","url":"https:\/\/www.factorydata.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png","contentUrl":"https:\/\/www.factorydata.com\/wp-content\/uploads\/2026\/05\/cropped-NEO-Radar-logo.png","width":970,"height":306,"caption":"Factory Data"},"image":{"@id":"https:\/\/www.factorydata.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/pages\/8817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/comments?post=8817"}],"version-history":[{"count":0,"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/pages\/8817\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.factorydata.com\/en\/wp-json\/wp\/v2\/media?parent=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}