{"id":764,"date":"2025-07-16T08:35:55","date_gmt":"2025-07-16T06:35:55","guid":{"rendered":"https:\/\/newweb.factorydata.com\/?page_id=764"},"modified":"2026-04-02T12:36:40","modified_gmt":"2026-04-02T10:36:40","slug":"sobrenosotros","status":"publish","type":"page","link":"https:\/\/www.factorydata.com\/en\/sobrenosotros\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"764\" class=\"elementor elementor-764\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51f16bb full-width-factory e-flex e-con-boxed e-con e-parent\" data-id=\"51f16bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1933729 elementor-widget elementor-widget-heading\" data-id=\"1933729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#009FE3\">About<\/span>\n<span style=\"color:#1E3A5F\"> NEO<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c20fe elementor-widget elementor-widget-spacer\" data-id=\"36c20fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc656ea e-flex e-con-boxed e-con e-parent\" data-id=\"bc656ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fb1f0c e-con-full e-flex e-con e-child\" data-id=\"5fb1f0c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe8229 elementor-widget elementor-widget-heading\" data-id=\"7fe8229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NEO is the Demand Response Intelligence infrastructure for the Aftermarket.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbecf9 elementor-widget elementor-widget-text-editor\" data-id=\"5cbecf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It analyzes the real demand companies receive, structures it at product level, and enables them to measure - for the first time - their demand response capacity.<\/p><p>It identifies where this capacity falls short and which actions to prioritize to improve revenue, efficiency, and service levels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d011b8 e-flex e-con-boxed e-con e-parent\" data-id=\"8d011b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25c142c e-con-full e-flex e-con e-child\" data-id=\"25c142c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5093eb7 e-con-full e-flex e-con e-child\" data-id=\"5093eb7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11b1ad1 e-grid e-con-full e-con e-child\" data-id=\"11b1ad1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4986975 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4986975\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e0bd elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"277e0bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">To turn demand response capacity into a measurable and actionable indicator for aftermarket companies.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e8309 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e7e8309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help companies in the automotive aftermarket measure and improve the conversion of their real demand by identifying structural sales losses and defining prioritized actions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-282d4e2 e-grid e-con-full e-con e-child\" data-id=\"282d4e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0f442 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c0f442\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a92f1 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"85a92f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">For the aftermarket to move beyond analyzing only what sells, and start managing its real capacity to respond to demand.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5106b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2a5106b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform the automotive aftermarket by turning invisible lost demand into structured decisions powered by real demand analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ab732 e-flex e-con-boxed e-con e-parent\" data-id=\"74ab732\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e75f0e8 e-con-full e-flex e-con e-child\" data-id=\"e75f0e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fbf0f5f e-con-full e-flex e-con e-child\" data-id=\"fbf0f5f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6d976 elementor-widget elementor-widget-heading\" data-id=\"2e6d976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Factory Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbba20 elementor-widget elementor-widget-text-editor\" data-id=\"efbba20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NEO is developed by Factory Data, a company founded in 1997 and specialized in the processing and structuring of aftermarket data.<\/p><p>For over two decades, we have built the technological foundation that enables companies to analyze real demand, structure it at product level, and turn it into operational decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97e867d e-flex e-con-boxed e-con e-parent\" data-id=\"97e867d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2c9102 e-con-full e-flex e-con e-child\" data-id=\"f2c9102\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-721ff16 elementor-widget elementor-widget-spacer\" data-id=\"721ff16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd169a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd169a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p style=\"font-style: italic;color: #1E3A5F\">\n \"For years, the aftermarket has made decisions based on what sells.\nToday, for the first time, it is possible to understand what share of demand can actually be correctly fulfilled.\n\nNEO was created to make this capacity visible and turn it into an objective basis for decision-making.\"\n<\/p>\n<p style=\"color: #1E3A5F\" class=\"translation-block\"><strong style=\"color: #009FE3\">Joan Cab\u00f3s<\/strong><br>\n  CEO, Factory Data<span style=\"font-style: inherit\"><\/span><\/p><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29e815 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b29e815\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"165\" height=\"148\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2025\/07\/Foto-Joan-1.jpg\" class=\"attachment-large size-large wp-image-829\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4495d25 elementor-widget elementor-widget-spacer\" data-id=\"4495d25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43c42a elementor-widget elementor-widget-spacer\" data-id=\"f43c42a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SOBRE NEO NEO es la infraestructura de Inteligencia de Respuesta a la Demanda para el Aftermarket. 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