{"id":764,"date":"2025-07-16T08:35:55","date_gmt":"2025-07-16T06:35:55","guid":{"rendered":"https:\/\/newweb.factorydata.com\/?page_id=764"},"modified":"2026-07-02T15:36:56","modified_gmt":"2026-07-02T13:36:56","slug":"sobrenosotros","status":"publish","type":"page","link":"https:\/\/www.factorydata.com\/en\/sobrenosotros\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"764\" class=\"elementor elementor-764\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51f16bb full-width-factory e-flex e-con-boxed e-con e-parent\" data-id=\"51f16bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1933729 elementor-widget elementor-widget-heading\" data-id=\"1933729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#009FE3\">About<\/span>\n<span style=\"color:#1E3A5F\"> NEO<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c20fe elementor-widget elementor-widget-spacer\" data-id=\"36c20fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc656ea e-flex e-con-boxed e-con e-parent\" data-id=\"bc656ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fb1f0c e-con-full e-flex e-con e-child\" data-id=\"5fb1f0c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe8229 elementor-widget elementor-widget-heading\" data-id=\"7fe8229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automotive Aftermarket Product Intelligence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbecf9 elementor-widget elementor-widget-text-editor\" data-id=\"5cbecf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NEO Radar was created to help aftermarket companies make better product decisions based on market demand.<\/p><p>For years, the sector has defined its product range mainly by looking at past sales, supplier catalogs, spreadsheets and intuition. But sales only show part of the reality: the demand that has already been converted into business.<\/p><p>NEO Radar makes visible what is usually left out of that view: products with demand that are not yet being sold, range gaps, opportunities affected by availability, and areas of the offer that should be reviewed.<\/p><p>The goal is simple: to discover which products to add, which areas of the offer to improve, and where to act first with more evidence and less intuition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d011b8 e-flex e-con-boxed e-con e-parent\" data-id=\"8d011b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25c142c e-con-full e-flex e-con e-child\" data-id=\"25c142c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5093eb7 e-con-full e-flex e-con e-child\" data-id=\"5093eb7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11b1ad1 e-grid e-con-full e-con e-child\" data-id=\"11b1ad1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4986975 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4986975\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277e0bd elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"277e0bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">To help the aftermarket discover the products the market demands before they appear in sales.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e8309 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e7e8309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help the aftermarket discover the products the market demands before they appear in sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-282d4e2 e-grid e-con-full e-con e-child\" data-id=\"282d4e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0f442 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c0f442\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a92f1 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"85a92f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">For aftermarket companies to stop defining their offer by only looking at the past, and start building their growth from real market demand.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5106b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"2a5106b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For aftermarket companies to stop defining their offer by only looking at the past, and start building their growth from real market demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ab732 e-flex e-con-boxed e-con e-parent\" data-id=\"74ab732\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e75f0e8 e-con-full e-flex e-con e-child\" data-id=\"e75f0e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fbf0f5f e-con-full e-flex e-con e-child\" data-id=\"fbf0f5f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6d976 elementor-widget elementor-widget-heading\" data-id=\"2e6d976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Factory Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbba20 elementor-widget elementor-widget-text-editor\" data-id=\"efbba20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NEO Radar is developed by Factory Data, a company founded in 1997 and specialized in the processing, structuring and analysis of aftermarket data.<\/p><p>For more than two decades, we have worked with catalogs, references, equivalences, product families and aftermarket demand data.<\/p><p>That experience has allowed us to build an intelligence layer specifically designed for the sector: a system capable of connecting fragmented demand signals with real products and turning them into concrete business opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97e867d e-flex e-con-boxed e-con e-parent\" data-id=\"97e867d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2c9102 e-con-full e-flex e-con e-child\" data-id=\"f2c9102\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-721ff16 elementor-widget elementor-widget-spacer\" data-id=\"721ff16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd169a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd169a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><p style=\"font-style: italic;color: #1E3A5F\">\n \u201cFor years, the aftermarket has made decisions mainly by looking at what was sold. But sales only show one part of the market: the demand that has already been captured. NEO Radar was created to make visible the demand that is not yet being converted into business, and to help decide which products to add, review or prioritize with more evidence.\u201d\n<\/p>\n<p style=\"color: #1E3A5F\" class=\"translation-block\"><strong style=\"color: #009FE3\">Joan Cab\u00f3s<\/strong><br>\n  CEO, Factory Data<span style=\"font-style: inherit\"><\/span><\/p><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29e815 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b29e815\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"165\" height=\"148\" src=\"https:\/\/www.factorydata.com\/wp-content\/uploads\/2025\/07\/Foto-Joan-1.jpg\" class=\"attachment-large size-large wp-image-829\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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aftermarket a tomar [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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