An on-line shop is essential to your B2B web storefront, permits clients to easily search and buy goods. This is assisted through detailed product pages that present your products, together with description, price, net price, availability and a purchase button.
Ideally, you´d have someone who was managing your on-line shop full time, filling in data on new products, taking photos, etc.
Many resources are necessary to keep running your on-line shop, auto part data is hard to work with because of the quantity and complexity of the data.
After many efforts, your on-line shop is ready and your potential customers are landing looking for parts, but then, the on-line shops’ biggest problem appears on scene! Sorry, no results found.
What are the consequences of not finding results when a customer is searching in your on-line shop?
Customer frustration
Lost sales
Waste of time
Jumping to competitors websites
All these consequences may represent terrible risks for your present and future business performance.
What can we do to minimize all these problems? Well, first of all you have to monitorize and measure what really happens in your on-line shop because: how could we act on a problem totally hidden from us?
We will address these issues in subsequent blog posts!
Partsfinder technology: Search engine performance improvement for automotive parts e-catalogs.
